Square offers a robust, secure, and integrated payment solution for both online and in-person sales, trusted by millions globally.

By integrating Square with your WordPress site—especially using Easy Digital Downloads (EDD)—you can offer customers flexible payment options, streamline sales data, and enhance security.

Plus, you can set it up in just a few clicks, and new Square users can also take advantage of a special promotion offer. I’ll cover everything in this guide.

Why Use Square on Your WordPress Site?

Before we jump into the setup process, let’s talk about why Square makes such a great choice for your WordPress payment needs.

I’ve worked with plenty of payment processors over the years, and Square consistently stands out for several key reasons.

Unified Sales Management: Online & In-Person

If you sell both online and in physical locations, Square is like having a universal remote for all your sales channels.

Imagine running a photography business where you sell digital presets online through your WordPress site, but you also do event photography and need to process payments in person. With most payment systems, you’d be juggling separate platforms, manually reconciling sales data.

Square eliminates this headache entirely.

Everything syncs automatically — your inventory, customer data, and sales reports all live in one dashboard. No more trying to piece together information from different systems or wondering if that customer bought from you online or at your pop-up shop last weekend.

Offer More Ways to Pay

Today’s customers expect options. Square lets you accept all major credit and debit cards, plus modern payment methods like Apple Pay and Google Pay.

They even support Buy Now, Pay Later options like Afterpay and Clearpay, which can boost your conversion rates since customers can split their payments over time.

Industry-Leading Security & PCI Compliance

Square takes most of the payment security worry off your shoulders.

When a customer enters their payment information on your WordPress site, that sensitive data is immediately encrypted and sent directly to Square’s secure servers. Your WordPress site never actually stores or processes the payment details, which dramatically reduces your PCI compliance scope and security risk.

Square handles the heavy lifting so you can focus on running your business.

Transparent Pricing & Fast Deposits

Square offers a straightforward and predictable pricing model, which is a significant advantage over many payment processors with hidden fees.

For online transactions, the typical fee is $2.9% + $0.30 per transaction, with no monthly fees, setup costs, or hidden charges. This transparency allows for accurate financial planning.

Additionally, funds from Square payments typically deposit into your bank account within 1-2 business days, providing quick access to your earnings.

Prerequisites: What You Need Before You Start

Before I get into the setup process, let’s ensure you have everything you need.

• Self-hosted WordPress website: This won’t work on WordPress.com’s free plan. You’ll need to upgrade to a business plan or migrate to a self-hosted solution to install the necessary plugins.
• Valid SSL certificate: This isn’t optional. Payment processors require HTTPS to keep customer data secure. Most modern hosting providers include free SSL certificates. If you still need hosting, I recommend SiteGround’s Managed EDD hosting, which includes EDD Lite and a free SSL certificate with each plan.
• Active Square account: Don’t have one yet? Perfect timing! New Square users can sign up for free and get no processing fees on their first $2,000 in sales for180 days, plus $20 off Square hardware.

While this specific tutorial focuses on Easy Digital Downloads users, the general process is similar for other WordPress solutions like WooCommerce or WPForms.

How to Set Up Square Payments in WordPress

Now let’s get your site ready to accept Square payments in WordPress. I’ll walk you through each step, and by the end of this section, you’ll have a fully functional Square payment system running on your site.

Step 1. Install Easy Digital Downloads

First things first, you’ll need Easy Digital Downloads installed and activated on your site. If you’re already an active EDD user, you can skip to the next step.

If you’re new to the community, welcome! You can get started with our free plugin right from your WordPress dashboard. Just go to Plugins » Add New and Search for “Easy Digital Downloads”.

However, I highly recommend you grab an EDD Pro Pass to unlock tons of advanced features and save money. For instance, you can eliminate Square application fees if you have an Extended pass or higher.

Once you choose your plan, you can go to your account dashboard and download the Easy Digital Downloads (Pro) plugin.

Upload it under Plugins » Add New Plugin » Upload Plugin » Choose File.

Select the plugin’s zip file. Then click Install Now, and then Activate.

After activation, a new Downloads menu item will appear.

Click Get Started to launch the EDD Setup Wizard and configure basic settings. If you purchased EDD Pro, enter your license key here to unlock premium features.

Step 2. Connect Your WordPress Site & Square Account

Once Easy Digital Downloads is active, you’ll connect your EDD store to your Square account.

Before you begin, make sure your store’s currency in Easy Digital Downloads matches the currency of your business location in Square. If they don’t match, you won’t be able to process payments.

You can check under Downloads » Settings » General » Currency.

Once that’s confirmed, go to Downloads » Settings » Payments.

Go to the Square tab and select the Connect with Square button.

You will be redirected to a secure Square login screen. Enter your Square credentials and click Sign In. If you don’t have an account, you can create one.

Special Offer: New to Square? As an EDD user, you can sign up for a free Square account and pay no processing fees on your first $2,000 in sales!

You’ll be asked to grant permission for Easy Digital Downloads to access your account for processing payments. Click Allow to proceed.

After, you’ll be brought back to your EDD settings page. It should now show that your account is connected.

Step 3. Configure the Square Gateway Settings

After connecting, configure specific Square gateway settings within EDD.

Webhooks are critical for real-time synchronization of payment updates (e.g., successful payments, refunds) between Square and EDD.

Look for a blue notification box prompting you to connect webhooks.

Simply click the Connect Square Webhooks button within the notice; EDD will handle the automatic configuration.

If you manage multiple locations in your Square account, specify which one EDD should use.

From the Location ID dropdown menu, choose the desired business location imported from your Square account.

Activate Square as an available payment option for your customers.

Go back to the main Payments tab (Downloads » Settings » Payments). In the Active Gateways section, click to enable Square.

Scroll to the bottom and click Save Changes.

Step 4. Test Your Square Payment Integration

Utilize Square’s “Sandbox” testing environment for this step

Go to the Square Developer platform and sign in with your Square Seller account. In the left-hand menu, click on Sandbox test accounts.

Find your Default Test Account and click the Square Dashboard link next to it to open the test environment in a new tab.

Return to your WordPress site, navigate to Downloads » Settings » Payments » Square. Click the toggle for Test Mode and select Save Changes.

Next, select the Connect with Square button again. Since you’re logged into your Sandbox Dashboard, this will connect your EDD site to your test account instead of your live one.

Finally, open a new private/incognito browser window. Visit your store, add a product to the cart, and proceed to checkout.

Use one of Square’s official test card numbers (which you can find in their developer documentation) to complete a purchase.

Step 5. Start Accepting Square Payments in WordPress

Now it’s time to go live! The last step is simply to turn off Test Mode.

Head back to Downloads » Settings » Payments » Square in your WordPress admin dashboard.

Disable the Test Mode box and click Save Changes.

Congratulations! Your Easy Digital Downloads store is now fully equipped to accept all major credit cards securely through Square.

You’re providing a trusted payment option that keeps customers on your site, leading to a better user experience and higher conversions.

⚙️ If you have any questions, you can always refer to our detailed Square Payments documentation.

FAQs on Square Payments in WordPress

Let’s wrap up by answering some frequently asked questions about using Square on a WordPress website.

Accept Square Payments in WordPress

Setting up Square payments in WordPress through Easy Digital Downloads is super straightforward. Your customers get a smooth, professional checkout experience, while you benefit from Square’s robust, secure platform, and comprehensive tools. 

Ready to get started? Make sure you’re using the most updated version of Easy Digital Downloads and start accepting Square payments today!

If you haven’t already, consider upgrading to EDD Pro to unlock access to dozens of premium features and advanced features, eliminate fees, and so much more.

What’s next? Learn how to reduce involuntary churn with one-click payment card updates!

📣 P.S. Be sure to subscribe to our newsletter and follow us on Facebook, Twitter/X, or LinkedIn for more WordPress resources!

The post How to Accept Square Payments in WordPress first appeared on Easy Digital Downloads.

It quickly leads to headaches, lost sales, and costly rebuilds. I put together this guide to help you avoid such missteps.

Whether you’re launching your first online store or considering a switch to a better solution, I’ll help you make an informed decision that aligns with your specific business needs, not just what’s trending or popular.

🔎 In this guide, I’ll walk you through the most common mistakes of choosing a WordPress eCommerce plugin, and more importantly, how to avoid them.

Understanding Your eCommerce Needs

One of the most crucial decisions you’ll make when building an online store is your eCommerce platform. It impacts not only your initial and recurring costs but also ease of use, security, performance, customization options, and ultimately, your long-term success.

I often see digital sellers struggling with the administrative overhead of their online store. They get bogged down managing the backend, losing valuable time they could invest in growing their business. This often stems from choosing a solution that isn’t the right fit for their unique needs.

There are many reasons to use WordPress for eCommerce. But a lot of your success hinges on the plugin you choose.

Even seemingly small differences in business models and product offerings can significantly influence which option will best serve you.

Top WordPress eCommerce Plugin Mistakes

Let’s take a look at some of the most common mistakes to avoid in your search for the perfect eCommerce solution.

Mistake 1. The Popularity Trap

One of the biggest mistakes when choosing a WordPress eCommerce plugin is ignoring your specific needs and basing the decision solely on plugin popularity. Just because a plugin is widely used doesn’t mean it’s the right fit for your business.

WooCommerce powers a significant portion of online stores (nearly 4 million). While it offers a robust feature set for free, it’s not a one-size-fits-all solution.

Popular plugins cater to a broad audience. But this generalization often comes at the cost of specialized features and optimized performance for specific eCommerce needs.

You’ll likely spend more time (and money) leveraging extensions and integrations to customize it to fit your particular business model. Then there are the added features or tools you won’t need and just take up unnecessary space.

For example, a small business selling a couple of digital products doesn’t need extensive inventory management or shipping features. They’d be better off with a plugin like Easy Digital Downloads, specifically designed for digital products.

Blindly following the crowd can lead to unnecessary complexity, wasted time, and ultimately, a less effective online store. Opting for a solution tailored to your specific product type streamlines backend operations, automation, configuration, and overall management.

How to Avoid It💡

Get crystal clear about what you’re selling, identify your specific needs, and list your requirements.

I’ve found this step is often rushed, but it’s crucial for making the right choice. Different products require different functionalities.

• Physical products: Need inventory management, shipping calculations, and warehouse integration.
• Digital products: Require secure file delivery, download limits, and licensing systems.
• Subscriptions: Require recurring billing and member management.
• Services: Need booking systems and appointment scheduling.

Consider product types (physical, digital, subscriptions), inventory size, budget, technical skills, and long-term goals.

Don’t limit yourself to the most popular options. Research and explore WooCommerce alternatives that might be a better fit for your eCommerce niche or business model. Read reviews, compare features, and consider factors like ease of use, scalability, and customer support.

When you’re researching plugin reviews and ratings, look for feedback from sellers within your industry. Reviews are most relevant when they’re shared by users considering the same factors or using similar metrics.

🔎 Learn more about WooCommerce vs Easy Digital Downloads.

Mistake 2. Neglecting Future Growth & Scalability

It’s tempting to choose a solution based on your current needs, especially when trying to minimize costs. However, neglecting future growth and scalability can cause huge problems later.

A simple WordPress eCommerce plugin might suit a small store at first. But it can become a bottleneck as your business grows.

A common trap is getting locked into a free plugin that lacks advanced features and scalability. Free eCommerce plugins are a great starting point. But their limitations can hinder growth.

Imagine your online store gains traction, your sales increase, and your product inventory grows. Suddenly, your chosen plugin struggles to handle the increased load. You experience slow loading speeds, performance issues, and difficulty managing your growing demand.

At this point, you’re faced with two unpleasant options: stick with a mediocre plugin that hurts your growth or undergo a costly and time-consuming move to a different, more stable platform. Neither scenario is ideal.

How to Avoid It 💡

Of course, the easiest way to avoid this is to anticipate growth. Consider planned product offerings, target sales volume, and marketing strategies to estimate future needs.

Consider the scalability of the plugins you’re considering. While a free option may seem like the best right now, are there more advanced versions you could easily upgrade to down the line if and when necessary?

For instance, Easy Digital Downloads has a free version for selling simple digital files like eBooks. As needs evolve, EDD’s premium plans unlock advanced features like software licensing, detailed reporting, and marketing integrations, allowing seamless scaling without migrating your entire store.

🔎 Learn more about EDD Free vs Pro.

Think about other tools and services you might need to eventually integrate with your eCommerce plugin.

Consider:

• Expected monthly sales volume
• Anticipated traffic spikes (especially during promotions)
• Future product launches and line expansions
• International market potential
• Multiple currency support needs
• Language requirements

A good rule of thumb: plan for 3x your expected first-year growth when evaluating plugin capabilities.

Mistake 3. Overlooking Data Ownership & Security

Security is paramount for any eCommerce store. Overlooking it can lead to data breaches, compromised information, financial losses, and reputational damage.

Certain parts of eCommerce security happen with your hosting provider, like installing an SSL certificate or a reliable backup system.

A critical, often overlooked aspect is data ownership. Not all plugins offer full control over your customer data. Rather than your WordPress database, some store data on third-party/off-site servers, limiting your access and creating complications if you switch platforms.

I’ve seen businesses lose valuable customer information when transitioning because they didn’t fully understand the implications of their plugin’s data storage policies.

How to Avoid It 💡

If data ownership is a priority for you, look for self-hosted solutions like Easy Digital Downloads that give you complete control over your customer data. Be wary of platforms like SureCart that use off-site servers to store your data.

Verify that PCI compliance requirements are met to protect data and prevent fraud when processing credit card payments. Look for digital trust badges like PayPal Verified or Stripe Verified Partner to ensure they are a trustworthy solution for connecting to payment processors.

Make sure any eCommerce plugin you use is actively maintained and regularly updated. This is essential for patching vulnerabilities, fixing bugs, and adding new features.

Also, consider the types and level of customer data protection included with the plugin. Do they comply with data privacy regulations like GDPR and CCPA when collecting, storing, and using customer data and help you do the same? For instance, EDD integrates with WPConsent for cookie consent management.

Mistake 4. Not Distinguishing Wants From Needs

It’s easy to be drawn to flashy bells and whistles offered by different eCommerce plugins. But many store owners end up paying for features they’ll never use while overlooking essential functionalities they actually need.

This not only leads to unnecessary expenses but can also complicate store management and create a confusing user experience.

When researching and comparing WordPress eCommerce plugin features, take a practical approach. Clearly distinguish between must-have features and nice-to-have features.

How to Avoid It 💡

By prioritizing your must-have features and carefully evaluating nice-to-haves, you can avoid overspending on unnecessary functionalities and choose a plugin that truly aligns with your business needs. This focused approach simplifies your decision-making process and ensures you get the most value from your investment.

Start with the core functionality that is necessary for your business to function. Identify features that would be beneficial but aren’t critical for your core operations. These might include advanced analytics, marketing automation, or complex customization options.

Think about features you might need in the future as your business grows. While you don’t need to pay for them now, ensure the plugin can accommodate these features through add-ons or upgrades.

Mistake 5. Not Looking Beyond Upfront Costs

Another crucial mistake I see far too many users make when choosing a WordPress eCommerce plugin is neglecting pricing and, more importantly, hidden cost considerations.

Focusing only on the upfront price can be misleading. Many hidden costs significantly impact overall expenses, leading to budget overruns. It’s not that certain features or services aren’t worth paying more for, but rather many online sellers don’t realize they’re not included with the initial cost when deciding which plugin to use on their site.

Below are some common hidden costs.

• Premium extensions: A core plugin may be free, but some critical eCommerce features are only available with paid add-ons. These extension costs can quickly add up ($29-299 per year each).
• Transaction fees: Some platforms, particularly those that offer hosted solutions, charge transaction fees on each sale (typically 2.9% + $0.30 per transaction). These fees can eat into your profit margins, especially if you have high sales volume.
• Support costs: While some plugins offer free support, others charge for premium support services. If you anticipate needing assistance with setup, configuration, or troubleshooting, factor in these support costs.
• Hosting upgrades: As your store grows, you might need to upgrade your hosting plan to handle the increased traffic and resource demands. This can lead to higher hosting fees.

How to Avoid It 💡

Allocate a realistic budget for your eCommerce plugin, taking into account both the upfront costs and the potential hidden expenses.

Carefully examine the pricing structure of each plugin, including the cost of premium extensions, transaction fees, and any other recurring charges.

Calculate the total cost of ownership. Consider all potential costs associated with the plugin, including setup, customization, maintenance, and support. This will give you a more accurate picture of the true cost of ownership.

Pay close attention to the plugin’s terms and conditions, including any hidden fees or limitations.

Consider how scalability costs might change as your business grows. Will you need to purchase more expensive plans or additional extensions as your sales volume increases?

If possible, try free versions or trial periods. This will give you a hands-on feel for how they work and whether they meet your needs.

With this approach, you’ll be able to budget accordingly.

Mistake 6. Assuming Payment Gateway Support

A critical aspect of any eCommerce store is the ability to process payments. Customers expect a smooth and secure checkout experience with their preferred payment methods.

However, don’t assume every plugin supports popular payment gateways, especially with a free/Lite plan. Different plugins offer varying levels of integration with payment gateways, and at varying price points.

For instance, both WooCommerce and Easy Digital Downloads core plugins support Stripe and PayPal. But EDD’s paid plans unlock access to premium Stripe/PayPal Commerce features, including the ability to eliminate transaction fees.

These higher-tier plans open up a plethora of additional payment method options, from digital wallets and bank transfers to buy now, pay later options.

Failing to confirm payment gateway compatibility can lead to several issues, including cart and checkout abandonment and increased, unexpected costs.

How to Avoid It 💡

Before committing to a plugin, research and identify your target audience’s preferred payment methods. Then check the plugin’s documentation and website for payment gateway compatibility and requirements.

In addition, verify whether it supports specialized regional gateways or multi-currency and global payments. Consider the transaction fees associated with each gateway and factor that into your pricing strategy.

If possible, test the checkout process yourself with different payment methods to confirm a smooth and user-friendly experience.

Proactively addressing payment gateway compatibility ensures a frictionless checkout experience for your customers and maximizes your sales potential.

FAQs on WordPress eCommerce Plugins

Let’s wrap up with some frequently asked questions.

Choose the Best WordPress eCommerce Plugin

Choosing the right WordPress eCommerce plugin doesn’t have to be overwhelming. I’ve guided you through the common pitfalls and provided a clear framework for making your decision. Remember, there’s no one-size-fits-all solution – the best plugin is the one that matches your specific needs.

If you’re planning to sell digital products, I highly recommend starting with Easy Digital Downloads. Its purpose-built features and security measures make it the ideal choice for digital goods.

Ready to start your digital products store? Grab an Easy Digital Downloads pass today and join thousands of successful digital entrepreneurs who’ve made the smart choice for their business. 🚀

Already decided to use EDD but need help getting started? Check out how to customize your EDD store.

📣 P.S. Be sure to subscribe to our newsletter and follow us on Facebook, Twitter/X, or LinkedIn for more WordPress resources!

The post Choosing a WordPress eCommerce Plugin: Mistakes to Avoid first appeared on Easy Digital Downloads.

While it’s incredibly frustrating (for both you and your customers), these kinds of email deliverability issues occur often across platforms for various reasons.

The good news? They’re typically easy to fix — especially with the right tools and guidance.

In this guide, I’ll explain why your WordPress emails likely aren’t sending and what to do to fix and prevent it.

🔎 What you’ll learn:

Reasons for EDD Emails Not Sending

If you’re reading this, you’re probably having trouble with either your purchase receipt emails or admin sale notification emails.

So why is it happening?

Email delivery like sending a letter through the postal system – multiple steps must be completed correctly for your message to reach its destination. 📬

This means there are several incidents that could occur to cause Easy Digital Downloads emails not to send. Below are some of the most common culprits.

Diagnosing the Email Deliverability Problem

As with all types of emails, Easy Digital Downloads emails not sending is commonly due to misconfigurations with either your WordPress settings or hosting server.

I highly recommend checking out our troubleshooting doc and following the steps to diagnose the email issues.

This includes checking:

• Order’s Deferred Actions.
• EDD logs.
• Whether other WP emails are sending.
• Your spam/junk folders.

Fix Easy Digital Downloads Emails Not Sending

Now let’s get into how to fix your Easy Digital Downloads emails not sending. I’ll walk you through how to do it by checking your basic WordPress and EDD email settings. Then I’ll walk you through the step-by-step process of resolving email delivarbility issues with WP Mail SMTP.

Step 1. Check Your WordPress Email Settings

First, verify your email settings in your WordPress dashboard and EDD plugin.

Verify the ‘From’ Email

Check your Easy Digital Downloads email settings to ensure that you’re using the correct “From” address.

To do this, go to Downloads » Emails » Settings from your WordPress dashboard.

Check the From Email.

Make sure that it is spelled correctly without typos.

💡Tip: Always use a professional name and dedicated email address that matches your website’s domain (e.g., “Your Store Name” and noreply@yourstore.com rather than gmail.com). This helps build trust and avoid spam filters.

If you make any edits, be sure to click Save Changes before proceeding.

Check Your Email Template Settings

Next, check the content and settings for your purchase receipt and sales notification email templates.

Go to Downloads » Emails. From the list, check the Status column to ensure both the Purchase Receipt and Admin Sale Notification templates are enabled.

Next, click on Purchase Receipt.

Confirm that the From email is correct. Then, review the email content, especially the Subject and Heading.

Avoid using overly salesy phrases (“Click here”, “free”, etc.) that could result in emails being marked as junk and sent to spam.

When you’re done, click on Save.

Repeat this process for the Admin Sale Notification email template.

Send Test Emails

Now send yourself test emails. You can do this within the individual template settings page.

Alternatively, hover over the email name from the list of templates and select Send Test.

Check your inbox, including your spam folder, to verify whether the test email was delivered. If not, the issue may be server-related.

However, while a successful test email is a good start, it may not mean all your Easy Digital Downloads emails will be delivered without exception.

Either way, the next step is to install a Simple Mail Transfer Protocol (SMTP) plugin. This is the best way to resolve email deliverability issues (including server-related ones) and prevent them from happening in the future.

Step 2. Install WP Mail SMTP

A WordPress SMTP plugin reroutes your website’s emails through a dedicated SMTP server. This is particularly important for e-commerce sites dealing with transaction-related emails.

It’s like having a dedicated mail carrier for your digital store. It uses proper authentication and bypasses common server limitations. Ultimately, this significantly improves email deliverability and reduces the likelihood of them ending up in spam folders.

I recommend WP Mail SMTP, especially for Easy Digital Downloads users.

WP Mail SMTP acts as a reliable bridge between your WordPress site and your email provider.

With Easy Digital Downloads already installed and activated, you can add WP Mail SMTP directly within WordPress under Downloads » Emails » Settings.

Next to Improve Email Deliverability is the option to install and/or activate WP Mail SMTP (if you have not already done so).

Select Run the WP Mail SMTP Setup Wizard.

Alternatively, you can manually install it by going to Plugins » Add New. Just search for “WP Mail SMTP” and click on Install then Activate.

Once you launch the WP Mail SMTP Setup Wizard click on Let’s Get Started.

Step 3. Choose and Configure Your Mailer

The first step is to choose your SMTP mailer (email provider).

WP Mail SMTP supports several. The best option depends on how many emails you send.

I recommend SendLayer, SMTP.com, or Brevo (previously Sendinblue) for businesses sending a high volume of emails.

Beginners with smaller email lists can use Gmail’s free SMTP service.

WP Mail SMTP Pro offers even more mailer options, like Amazon SES and Outlook, rand more advanced configurations, detailed logs, and more. I presonally like the Pro version because of the instant email alerts that get sent anytime an email isn’t delivered properly.

Once you’ve chosen your mailer, configure it within WP Mail SMTP. The exact steps vary by mailer. You can find clear instructions within the WP Mail SMTP settings or refer to their mailer documentation.

Usually, you’ll need to enter API keys or SMTP server credentials provided by your email service.

Finish up by selecting your WP Mail SMTP email features.

Ones selected by default include:

• Improved Email Deliverability
• Email Error Tracking

Both help ensure your emails are sent and delivered without issue. You’ll also get weekly summaries. A Pro plan gives you options for more detailed email logs, reports, and instant alerts.

When you’re done, select the option to finish your setup.

Step 4. Test Your Setup

After configuring your mailer, it’s essential to test everything. WP Mail SMTP includes an email testing tool. This allows you to send a test email to ensure your settings are correct.

From your WordPress dashboard, find this tool under WP Mail SMTP » Tools » Email Test.

Remember that you can use the built-in EDD test email function discussed in Step 1. There are also third-party tools like Mail-tester.com to verify delivery and check spam scores.

Additional Email Troubleshooting Tips

Hopefully, the above steps have fixed Easy Digital Downloads emails not sending. If you’re still experiencing issues, consider the following troubleshooting tips.

Check Email Logs and Test Configurations

Examine your email logs for error messages. These logs, often found in your hosting control panel, can provide valuable insights into why emails aren’t sending.

Look for failed delivery notifications and monitor bounce reports for recurring issues.

Ensure that any test mode settings for your payment gateway or EDD are correctly configured. Double-check that you’re using designated test email addresses when conducting these trials, and carefully review the test purchase process to pinpoint where the email failure occurs.

Contact Support Resources

If you’ve exhausted basic troubleshooting steps, it may be time to turn to the experts for help.

Reach out to your web host, especially if you suspect server-specific problems or require assistance with email authentication setup.

You may also want to contact EDD or WP Mail SMTP support teams.

When contacting support, be prepared to provide detailed information, including error messages, email testing results, and your current email configuration.

Email Deliverability Tips & Best Practices

Beyond troubleshooting specific issues, implementing preventative measures and best practices will significantly improve your long-term email deliverability.

Perform Regular Email Maintenance

Regular maintenance is crucial. Creating a schedule to follow can help keep you organized and operating optimally. Typically, it’s best to:

• Monitor delivery rates and log files weekly.
• Check spam scores and test email delivery monthly.
• Update email templates quarterly.
• Review authentication records validity annually.

Always verify your email settings after any plugin or WordPress updates.

Keep Your Email List Clean

Maintaining a healthy email list is essential for optimal deliverability. Promptly remove bounced emails and consider implementing a double opt-in strategy to confirm subscriber engagement.

Regularly cleaning your email list, ideally every six months, will eliminate inactive or invalid addresses, improving your sending reputation. Monitoring engagement metrics like open and click-through rates helps identify unengaged subscribers that may need to be removed.

Optimize Your Technical Setup

Ensure your WordPress installation and all plugins, including Easy Digital Downloads and WP Mail SMTP, are kept up-to-date.

Use domain-matched emails (e.g., yourname@yourdomain.com) to enhance deliverability and avoid being flagged as spam.

Implement proper email authentication (SPF, DKIM, and DMARC) to verify your sending identity.

Regularly back up your email settings within WP Mail SMTP to prevent accidental misconfiguration.

Finally, continuously monitor your server performance, as slow server response times can negatively impact email delivery. Consistent testing of your email delivery through various methods will help catch issues early.

FAQs Easy Digital Downloads Emails Not Sending

Here are answers to a few frequently asked questions about Easy Digital Downloads emails not sending and other email delivery issues.

Enhance EDD Email Deliverability

Email delivery issues in Easy Digital Downloads are solvable with the right approach. By following these official EDD recommendations and implementing proper SMTP configuration, you can ensure reliable delivery of both purchase receipts and sale notifications. 

To access all of Easy Digital Downloads’ email features, tools, and integrations, upgrade your pass today!

If you’re looking for more EDD email tips and guidance, check out our guide to post-purchase emails.

📣 P.S. Be sure to subscribe to our newsletter and follow us on Facebook, Twitter/X, or LinkedIn for more WordPress resources!

The post How to Fix Easy Digital Downloads Emails Not Sending first appeared on Easy Digital Downloads.

As WordPress’ leading digital eCommerce solution for 12+ years, EDD has helped thousands of creators, developers, and business owners build beautiful online stores and sell digital products.

We understand that a well-designed store doesn’t just look good. It builds trust, enhances the user experience, and turns visitors into buyers.

In this guide, I’ll cover everything you need to know about how to customize your Easy Digital Downloads site and design the perfect online store.

WordPress Design & Customization Overview

Before diving into a step-by-step breakdown of ways to customize your Easy Digital Downloads site, it’s helpful to understand how WordPress functions regarding design and styling.

WordPress uses a hierarchical system for controlling your website’s appearance. Typically, there are three primary ways to customize your store’s appearance.

In most cases, your theme will handle about 80% of your store’s appearance. The WordPress theme system separates your store’s design from its functionality.

In other words, you can change your store’s entire appearance without affecting your products, sales, or customer data.

Easy Digital Downloads works within your chosen theme’s design framework. It adds specialized features for selling digital products and options for styling key pages, including the product and checkout pages.

Some design changes happen in the EDD settings. Others happen in your WordPress theme.

(More on that in a moment.)

Choosing Your WordPress Theme

Selecting the right WordPress theme for your digital product store is an important decision. Your theme choice affects everything from your store’s visual appeal to its functionality and performance.

There are so many places to find themes — both free and premium. You can browse free options in the WordPress Theme Directory.

I recommend using the Features filter to narrow down results to ones specific to eCommerce sites.

Since Easy Digital Downloads works with most WordPress themes, you have a plethora to choose from. But keep in mind not all themes are created equal.

Below are some factors to consider in your search.

• EDD compatibility. This is non-negotiable. Your theme must play nicely with EDD. Otherwise, key features might not work correctly.
• Customization options. How much control do you want over your store’s appearance? Some themes offer tons of options (like changing colors, fonts, and layouts), while others are more restrictive.
• Fast loading speed. Nobody likes a slow website. A fast-loading theme is crucial for a good user experience. Plus, Google loves fast sites, which can help your search engine rankings.
• Pricing. Free themes are tempting. And they can be a solid option when you’re first starting. But premium themes tend to offer more features, support, and updates. Think about your budget and what you need from a theme.
• Support and updates. Does the theme developer offer reliable support and regular updates? This is important for keeping your store secure and running smoothly.

🔎 Need help finding an eCommerce WordPress theme? I’ve included a list of popular, reliable, and purpose-built options toward the end of this article.

Installing Your WordPress Theme

Once you’ve chosen your perfect theme, it’s time to install it.

If you’re using a free theme, you should be able to find it via the Theme Directory. From your WordPress dashboard, go to Appearance » Themes and click Add New Theme at the top.

Search for the theme you want by name. Then click Install followed by Activate.

Premium themes are purchased from third-party providers. After you purchase it, you’ll download the theme file as a zip and upload it to your WordPress site.

Go to Appearance » Themes » Add New » Upload Theme.

Click Choose File and select the zipped theme file from your computer. Select Install Now then Activate.

That’s it! Your new theme is installed and you can start customizing it.

Using the WordPress Customizer

Now that your theme is installed, let’s make it your own. There are a variety of settings you can use to customize your Easy Digital Downloads store.

The WordPress Customizer is your control center. To get started, go to Appearance » Customize.

If you’re still on the theme installation/activation screen, you can just select Customize on the theme you activated.

Note that some themes don’t support the Customizer, including the pre-installed WordPress default themes, such as Twenty-Twenty Four. Instead, upon activating these themes, you would use the Site Editor.

Key Customizer Settings

Site Identity is where you add your site title and tagline. It’s like putting your name on the door of your new shop. You can also upload a logo here. I always recommend a professional logo – it makes your store look credible.

Under the Colors (and Typography) tab, choose colors that match your brand. I like to use a color palette generator to find colors that work well together.

The Layout/Theme Options settings play a role in guiding customers through their shopping experience. The Customizer lets you adjust various layout elements to create an intuitive shopping environment. This might include header, sidebars, footer, blog, etc.

Menus is where you create navigation menus to help customers find their way around your store. Think of it like creating a map for your shop. Clear and easy navigation is key for a good user experience.

💡Tip: Make the most out of your product categories and tags. Set up visual hierarchies in menus. Well-organized categories help customers find exactly what they’re looking for.

Widgets are like little apps you can add to your sidebar or footer. They can display things like recent posts, social media links, or a search bar.

These are good for elements you want to appear across your site or in popular areas like the sidebar and footer.

Remember that less is often more when it comes to sidebar content. Only include elements that help customers find products or make purchasing decisions.

Homepage Settings is where you choose what content appears on your homepage. You might want to feature your latest products, a welcome message, or customer testimonials.

You can add custom code within the Additional CSS tab to fine-tune your design. It’s like adding the finishing touches to your masterpiece.

This is where you’ll be able to find any potential settings or styling options specific to the WordPress theme you’re using. 

EDD-Specific Customizer Settings

The exact options depend on which theme you’re using. But if you’re using an EDD-specific theme, like Vendd or Themedd, you’ll find a dedicated section for EDD Settings.

Don’t be afraid to experiment with the Customizer. It’s the best way to learn what each setting does. I’ve discovered so many cool design tricks just by playing around.

Customize Your Easy Digital Downloads Pages

Now comes the fun part: styling your EDD products and pages.

Easy Digital Downloads creates a handful of core pages for you, located under Pages » All Pages.

Examples include:

• Checkout
• Shop
• Confirmation
• Login
• Receipt

I’ll go into a few of the most important ones. First, let’s look at the individual product pages.

Product Pages

Product pages are the heart of your Easy Digital Downloads store setup. Each page focuses on a single digital product.

In EDD, products are called downloads. Unlike the other pages, you can find, edit, and create these pages under Downloads » Downloads.

Click on Add New to create a download/product page. Here, you can add a name, product description, feature image, pricing details, files, etc.

🔎 Check out the step-by-step process on creating products in EDD.

Once you’ve added your products, you can customize your Easy Digital Downloads shop page.

Shop Page

Your shop page is like your storefront. It’s where you make your products shine and create a shopping experience that customers will love.

Think of it like arranging your products on a shelf. You want to make them visually appealing and easy to browse.

You can edit the page under Pages » All Pages » Shop.

This page automatically inserts all your downloads/products via the EDD Products block (or the downloads shortcode).

The settings to the right offer multiple ways to customize your Easy Digital Downloads shop showcase. For instance, you can display them as a list or grid view, with thumbnails and/or excerpts, etc.

You can also highlight specific ones, like featured downloads or recommended products. It’s like putting your best sellers front and center.

Checkout Page

The checkout page is where the magic happens. It’s where customers turn into buyers.

You don’t want to lose sales because your checkout process is too long or complicated. It’s like standing in an excessive checkout line at a store when the cashier is taking their time.

Customers get frustrated and leave.

Keep it short and simple.

EDD’s default checkout page works great for this. It’s clean and efficient but still offers plenty of opportunities for customization.

Easy Digital Downloads Blocks

WordPress Blocks are the core components of the block/Gutenberg editor I mentioned earlier. They’re essentially building blocks for your pages.

These pre-built visual elements add special features and make designing your pages easier. You can insert them into any page or post on your site. Just click on the Add Block (+) button in the editor.

In the blocks/patterns library that opens, you can find 11 EDD-specific blocks.

Feel free to refer to our WordPress EDD blocks documentation for detailed guidance on each.

All you really need to know right now is that a few coincide with the pages automatically created upon the EDD plugin activation. (Shop page uses the EDD Products block, Checkout page uses EDD Checkout block, etc.).

Once you insert a block in the page or post, you can see its set of settings and customization options to the right.

For instance, the Cart block includes options for displaying the cart icon, number of items, and total. The Buy Button block lets you place a simple purchase button for a single product anywhere on your site.

Page Builders to Customize Your Easy Digital Downloads Site

If you want more design control without coding knowledge, page builder plugins offer an excellent solution. These tools provide drag-and-drop interfaces that make it easy to create professional-looking store pages.

They also make it easy to A/B test different layouts and designs to see what converts best.

There are a handful of WordPress page builders. To customize your Easy Digital Downloads shop, I recommend SeedProd. 

Its deep integration with WordPress and EDD makes it particularly valuable for digital product sellers.

You can choose from page templates designed specifically for digital selling. This includes product launch pages, eCommerce catalogs, and more. 

SeedProd’s real-time preview lets you easily build and design pages for your online store with ease. It offers a variety of dynamic content blocks, including ones specific to Easy Digital Downloads. 

Elementor, Divi, and Thrive Builder are additional page builders worth checking out.

Online Store Design Tips & Best Practices

Regardless of which tools and methods you use to customize your Easy Digital Downloads online store, there are a few design tips and best practices to keep in mind.

Remember: you don’t just want it to look good. It also needs to perform well.

Optimize for Mobile Users

Most WordPress themes these days are responsive (meaning they adjust to any screen size automatically).

But with over 60% of digital product browsing happening on mobile devices, your theme must provide an excellent mobile experience.

Test potential themes and your site to ensure:

• Touch-friendly navigation
• Readable text at all sizes
• Properly scaled images
• Accessible purchase buttons
• Smooth checkout process

Create Clear Calls to Action

You can spend hours and hours perfecting the look of your site. But ultimately your success comes down to how well you’re able to convert visitors into customers.

When you’re customizing your eCommerce site, be sure to include prominent, clear CTAs. This includes your homepage, shop, individual product pages, etc. Place the buttons in sensible areas that help guide shoppers through your store and, ultimately, where you want them to go (likely the checkout page).

Incorporate power words and phrases (“Buy Now”, “Download the Full Report”). Experiment with button colors, sizing, styling, and placement to ensure they stand out.

You can use blocks, the customizer, or page builders to do this. But you can change the default look of EDD’s purchase buttons under Downloads » Settings » Misc » Purchase Buttons.

Optimize Your Checkout Process

Your checkout experience plays a critical role in the success of your online store. Everything from the layout and form fields to the payment methods you offer can influence sales.

I always recommend the Stripe payment gateway. You can use it to accept a range of payment options, including digital wallet payments.

To tailor your checkout form, consider using the Checkout Fields Manager add-on. This lets you implement conditional logic and customize your Easy Digital Downloads checkout to ensure you’re only asking for relevant information.

💡Check out our guide on how to optimize your checkout.

Best WordPress Themes for Easy Digital Downloads

Here are some EDD-friendly themes. I’ve used a few of these, so I can share my insights.

Themedd

Themedd is a free, EDD-made theme. It’s simple and functional, and a solid starting point if you’re on a budget.

Themedd is easy to set up and customize. Even if you’re new to WordPress, you’ll find it manageable. I used it when I first started, and it helped me get my store online quickly.

Vendd

Vendd is another free EDD theme. It’s similar to Themedd in that it has full EDD compatibility. However, this one is designed for digital marketplaces.

GeneratePress

GeneratePress is known for being lightweight and fast. It’s also super versatile and makes a solid foundation for any site.

I’ve used it for clients who wanted a super-fast site without sacrificing design flexibility. It’s highly customizable, so you can make it look exactly how you want.

That said, it is somewhat of a blank canvas. For developers or those comfortable with editing and customizing theme files, this might be ideal. If you’re brand new to WordPress, you may face a minor learning curve, but nothing major.

While there’s a basic free version available, the premium version offers the features and modules that I find make it most valuable.

BrandID Themes

BrandID offers a selection of premium themes specifically crafted for Easy Digital Downloads. They provide various templates designed for different business types, like selling online courses, memberships, or other digital products.

The pre-built themes integrate seamlessly with EDD. I’ve recommended them to clients who wanted a polished, ready-made solution without starting from scratch. Because they come tailored to the specific niches, they don’t require you to spend much time on customizing it to your needs.

Examples include:

• Coaching Pro: Ideal for coaches and consultants selling online courses or memberships.
• Podcast Pro: Designed for podcasters looking to monetize their content through premium episodes or other digital products.
• Hello! Commerce: A more versatile theme for various types of online stores using EDD.

Additional WordPress Themes for Digital Selling

FAQs on Ways to Customize Easy Digital Downloads

Let’s wrap up by looking at some frequently asked questions that you might have about how to customize your Easy Digital Downloads store.

Ready to Customize Your Easy Digital Downloads Store?

Creating a visually appealing and effective Easy Digital Downloads store doesn’t have to be a headache. With the right tools and a little know-how, you can transform your online store into a sales-generating machine.

Remember, the key is to start simple, experiment, and find what works best for your unique brand and products.

To unlock access to advanced tools and features that help customize your Easy Digital Downloads store and drive conversions, grab a paid pass!

Want to learn more strategies for enhancing your eCommerce site? Check out our list of digital store features that customers love!

📣 P.S. Be sure to subscribe to our newsletter and follow us on Facebook, Twitter/X, or LinkedIn for more WordPress resources!

The post How to Customize Your Easy Digital Downloads Store first appeared on Easy Digital Downloads.

This comprehensive guide will break down everything you need to know, from the basics to choosing the right gateway for your EDD store.

In this article, I’ll cover:

What Is a Payment Gateway?

In eCommerce, there are several fundamentally important aspects of the online store. One of the most important is accepting payment from customers for the goods or services you offer.

The system through which the payment is processed is often called a payment gateway. But what is a payment gateway? This label describes the system that handles the transfer of money from the customer to the store owner.

In other words, a payment gateway acts as the crucial bridge between your online store and your customer’s bank or credit card.

Think of it as the online equivalent of a point-of-sale terminal in a physical store.

Its primary function is to securely transmit transaction information between the customer, your store, and the payment processor.

Without a payment gateway, you simply can’t accept credit card payments or other types of online payments, making it a fundamental component of any successful EDD setup.

Benefits of Using a Payment Gateway

Aside from handling the transaction processing, a payment gateway has several other important functions.

Streamlined Payment Processing

Payment gateways automate payment collection and reconciliation. They make the handling of payments simpler and easier to set up.

Before services like Stripe, PayPal, and Authorize.net were available, setting up a merchant account to process credit and debit card payments was a difficult, long, and labor-intensive process. Now it’s as simple as registering an account and connecting it to your eCommerce website with a few simple settings.

Increased Sales

Offering multiple payment options increases conversion rates. Payment gateways like Stripe make it easier to offer various popular payment methods on your eCommerce site. You can reach a wider audience and drive more conversions than you’d otherwise be able to.

Payment gateways improve the customer experience. A smooth and secure checkout process enhances customer satisfaction.

Enhanced Security

Payment gateways protect your business and your customers from fraud. They are designed to keep customers’ information confidential and secure.

In the best payment gateways, the customer’s payment information (credit card number and details, for example) never touches the website’s server nor is the information made available to the eCommerce store’s owner. The information is kept safe, secure, and confidential.

How Payment Gateways Work

Understanding the mechanics of a payment gateway can seem daunting, but it’s a straightforward process.

In simple terms, a payment gateway system works behind the scenes to accept the payment from a customer and then facilitate the transfer of funds to the store owner’s bank account.

The typical process looks like the following.

1. Customer Checkout: The customer adds a digital product to their cart on your online store and proceeds to checkout.
2. Payment Information: They enter their payment details (credit card number, expiration date, etc.) on your checkout page.
3. Secure Transmission: Your eCommerce plugin securely transmits this sensitive information to the payment gateway. This is where the gateway’s security features (like encryption) become vital.
4. Authorization Request: The payment gateway sends an authorization request to the customer’s bank or card issuer through the payment processor.
5. Approval/Decline: The bank verifies the customer’s funds and approves or declines the transaction.
6. Transaction Response: The payment gateway relays the response back to your store.
7. Order Confirmation: If approved, your store processes the order, delivers the digital product to the customer, and notifies you of the successful sale.
8. Funds Settlement: The payment processor transfers the funds from the customer’s bank account to your merchant account.

Types of Payment Gateways With Examples

While the core function remains the same, payment gateways come in different flavors. Below are the most common types of payment gateways you might encounter when setting up your online store.

Hosted payment gateways redirect customers away from your site to the payment gateway’s secure server to complete the transaction. This simplifies PCI DSS compliance for you, as the sensitive data is handled entirely by the gateway. PayPal Standard is a classic example.

Integrated payment gateways allow customers to complete the entire checkout process on your eCommerce site without being redirected. This provides a more seamless and branded experience. Stripe and Authorize.net are popular examples.

Redirect payment gateways, similar to hosted gateways, redirect customers to a third-party page. But they’re often for specific payment methods like Alipay or Sofort.

Choosing a WordPress Payment Gateway

Nearly every online store requires a payment gateway to process payments. But not every business has the same requirements or factors to consider. Choosing an online payment gateway can be one of the most important decisions you make when setting up your store, so it is important to consider the payment gateway options carefully.

Below are some key aspects to consider when researching, comparing, and choosing a WordPress payment gateway.

Your eCommerce Solution

If you’re using WordPress to create an online store, the two most popular eCommerce plugins to use are WooCommerce (physical products) and Easy Digital Downloads (digital products).

Most WordPress eCommerce plugins offer built-in support for Stripe and/or PayPal. However, additional payment gateways and options available may depend on your plan or license.

For instance, EDD Pro users have access to a wide range of payment gateway integrations via Stripe.

Supported Payment Methods

Ensure the gateway supports the payment types your customers prefer. Some popular options include:

• Debit and credit cards
• Digital wallets like Apple Pay and Google Pay
• Buy now, pay later (Klarna, Afterpay)
• ACH/Bank transfers

Does it support all necessary billing features needed for your business model? For instance, consider whether you need to support one-time transactions, recurring payments, pre-authorized charges, etc.

Don’t forget to consider scalability.

Choose a gateway that can grow with your business. If you plan to sell internationally and want to accept global payments online, choose an international payment gateway that supports multiple currencies.

Payment Processing & Transaction Fees

How do the credit card processing fees compare to other gateways? Be aware of the various fees and charges associated with payment gateways. These could include:

• Transaction fees: A percentage of each transaction.
• Monthly fees: A recurring charge for using the gateway.
• Setup fees: A one-time fee for setting up your account.
• Chargeback fees: Fees incurred when a customer disputes a charge.

For example, Stripe typically charges a 3% transaction fee. However, Easy Digital Downloads paid plans allow Pro users to eliminate this fee.

Learn more about Easy Digital Downloads Free vs Paid plans.

Security & Fraud Prevention

Paramount for protecting sensitive customer data. Ensure the gateway is PCI DSS compliant. Tools to detect and prevent fraudulent transactions are essential.

For example, integrating Easy Digital Downloads with Stripe lets you leverage its Early Fraud Warning alerts. This helps prevent chargebacks—and the associated fees.

Integration & Reporting

Any gateway you use should integrate seamlessly with your WordPress site to deliver an optimized checkout experience. In addition to your eCommerce plugin like EDD, this should also include other WordPress plugins or tools you’ll use to manage and maintain your store.

For instance, consider reporting tools. Access to detailed transaction reports helps you manage your finances effectively.

The payment landscape is constantly evolving. Mobile payments, contactless payments, and biometric authentication are becoming increasingly popular. Choosing a flexible and forward-thinking payment gateway will ensure your online store remains competitive in the years to come.

My Payment Gateway Recommendation

I’ve worked with a variety of payment gateways over the years. When it comes to running an online store and selling products online, especially digital products, you can’t go wrong with Stripe.

In my experience, Stripe has an ideal combination of security, usability, and versatility. It’s free to create an account. It’s also one of the most widely accepted across the globe.

One of Stripe’s standout features is Link. It makes it incredibly easy for its users to save payment details so they can automatically apply them to future purchases without having to re-enter all the information. It saves time and streamlines the checkout process intuitively and securely.

Using Easy Digital Downloads? The Core EDD plugin supports Stripe out of the box. However, I highly recommend upgrading to an EDD Pro pass to unlock all of Stripe’s features and functionality.

You can eliminate transaction fees and integrate dozens of additional payment methods directly from your WordPress dashboard.

Learn more about integrating Stripe payment options with EDD.

Stripe Feature	Free	Personal	Extended	Professional	All Access
All Payment Methods
Fraud Warnings
Subscriptions
Pre-Sale Support*
Additional Fees	3% per transaction	3% per transaction	0%**	0%**	0%**

If Stripe isn’t supported in your country or you’re looking for an alternative, I recommend PayPal Commerce.

FAQs Related to What Is a Payment Gateway?

Let’s wrap up with some frequently asked questions surrounding what is a payment gateway and what to expect when using one for your WordPress site. 

Integrate Your Preferred Payment Gateways

A well-chosen payment gateway is the backbone of any successful EDD store. By understanding the different types of gateways, their features, and the associated fees, you can equip your small business with a secure and efficient payment processing system, paving the way for increased sales and a seamless customer experience.

Don’t underestimate the power of a good payment gateway – it’s an investment that will pay off for your EDD business.

Want access to the leading payment gateways for eCommerce sites? Grab an Easy Digital Downloads pass and incorporate multiple gateways at no additional cost!

Grab an Easy Digital Downloads Pass

P.S. Be sure to subscribe to our newsletter and follow us on Facebook, Twitter/X, or LinkedIn for more WordPress resources!

The post What Is a Payment Gateway? Guide to Online Payments first appeared on Easy Digital Downloads.

Many businesses face fluctuating sales figures, especially in today’s competitive digital landscape. But don’t despair!

This comprehensive guide will equip you with actionable strategies to understand why sales might be declining and, more importantly, how to recover them.

🔎 In this article, I’ll cover:

What Causes a Lull in Digital Product Sales?

It can happen to the best of us: one moment, your digital products are flying off the metaphorical shelves, and the next, things have slowed down so much that you feel the need to take some action – and fast!

There are a wide range of reasons for a lull in digital product sales. Below are some of the most common.

• Market saturation and increased competition. The digital marketplace is constantly evolving. New competitors emerge, and existing ones refine their offerings. This increased competition can directly impact your sales, especially if you offer popular digital products.
• Changing consumer preferences and trends. Consumer tastes are fickle. What was popular yesterday might be obsolete today. Keeping up with current eCommerce trends and adapting your products accordingly is essential.
• Ineffective marketing or sales strategies. Your digital content marketing and sales efforts might not be reaching your target audience effectively. An outdated or poorly executed digital sales strategy can significantly hinder sales.
• Technical issues or poor user experience. Glitches on your website, complicated checkout processes, or download difficulties can frustrate customers and lead to abandoned purchases.
• Pricing strategy issues. Incorrect pricing, a lack of price tiers, or a perceived lack of value can deter potential buyers.

Analytics can only get you so far. To really get to the root of the problem, you need to look at your store from the customer’s perspective.

How to Recover Digital Product Sales

Now, let’s dive into the strategies you can implement to revitalize your digital product sales.

1. Improve Marketing and Promotion

Effective marketing is the lifeblood of any successful digital product business. Let’s take a look at some essential digital marketing tactics you can use to help recover sales. 

Content Marketing & SEO

Create valuable, informative content (blog posts, articles, videos, etc.) that attracts potential customers searching for solutions related to the types of digital products you sell online. Optimize this content for search engines (SEO) to improve visibility.

• Conduct keyword research to identify relevant topics (using tools like LowFruits, Google Keyword Planner, Ahrefs, etc.).
• Create high-quality blog posts, infographics, or videos. Try experimenting with different formats.
• Optimize your content with relevant keywords and meta descriptions.
• Promote and market your digital products and content on social media and other platforms.
• Restrict some content to paying customers.

If you’re not already, install an SEO plugin like AIOSEO to help optimize your website and content for search engines.

You can improve your website’s visibility, attract more organic traffic, and rank higher in search results.

Social Media Marketing

Leverage social media platforms to connect with your target audience, build brand awareness, and promote your products.

In the digital age, social media has become the new town center. It’s where people go to find out what is going on, what you have to offer, and what your brand is all about – including what people are saying about it. 

If you want to polish up your social media, take a look at the following things:

• Is your brand cohesive across all social media platforms?
• Are you posting consistently at regular intervals?
• Do you ask questions to engage your audience?

If you’ve made social media part of your marketing strategy already, you can try taking a different approach with Social Discounts.

This Easy Digital Downloads extension lets you reward visitors via discount for promoting your products with their own social media following.

💡Learn more strategies for boosting sales with social media.

Email Marketing

Good communication is essential for selling digital products, especially if you want to nurture a loyal following of customers who will return to your site to purchase products regularly. 

Build an email list and nurture leads with targeted email campaigns. Offer valuable content, exclusive discounts, and product updates to engage subscribers.

Easy Digital Downloads makes this easy by integrating with popular email services. This includes MailChimp, Constant Contact, GetResponse, ActiveCampaign, and more.

You can send cart recovery emails. EDD’s Conditional Emails addon lets you send automated eCommerce emails when certain events (like someone abandoning their cart) occur.

One of the most useful tips for successfully communicating with your mailing list subscribers is simply to get to know them. Segment them into groups based on factors like types of products purchased and engagement with newsletters, marketing emails, and certain types of content that they care about.

This helps you direct your marketing efforts to the right people. You can also personalize emails with smart tags, making your communication as effective as possible.

If you use a service like MailChimp, you can define groups of subscribers by things like purchase activity, location, date, and other factors. Customers can also select from groups you’ve created when they subscribe to your newsletter.

Delivering only the content that is most relevant to them helps prevent unsubscribes, and keeps them engaged with your brand, ultimately promoting sales conversions as well!

Influencer & Affiliate Marketing

Partner with other businesses or influencers to promote your digital products to their audiences.

The magic of working with affiliates is that, once you give them some basic support and digital art and resources (banners, links, etc.), they essentially do the promotion work for you.

Affiliates can significantly boost your business overall and bring in all kinds of traffic you might have previously missed out on.

If you’re using Easy Digital Downloads and/or WordPress, AffiliateWP makes leveraging affiliate marketing incredibly easy. We even use it for our own affiliate program.

💡 Learn how to start an affiliate program.

Similarly, expanding your brand reach to the audiences of popular social media influencers and other industry figures with large followings can do wonders for beating the lull and bringing your numbers up. Collaborate with relevant influencers in your eCommerce niche to reach their followers and build credibility.

2. Enhance Product Value and Quality

A high-quality, great digital product is the foundation of long-term success. 

Regularly update and improve your products for sale based on customer feedback and market trends. This demonstrates your commitment to quality and keeps your offerings relevant.

Offer Bundles or Packages

As a general rule, product bundles sell better than single products, giving customers more value for their money – and who doesn’t love a good deal? In fact, customers often choose the better deal over the better price when given the option. 

Create and sell digital product bundles or packages to increase the perceived value of your products and encourage larger purchases.

There are different types of product bundles you can use.

3. Optimize Sales Funnel & User Experience

A smooth and seamless sales funnel and user experience are crucial for selling digital products online and convert visitors into customers.

When investigating why you’re experiencing a lull in sales, it’s wise to look into the cart abandonment problem. Most eCommerce stores experience a cart abandonment rate of almost 70%. This means that, for one reason or another, nearly 7 out of 10 people decide not to buy at the last minute.

Auditing your brand experience from start to finish is essential, and it’s also one of the things you have the most control over. Customers can easily get turned off by outdated branding, a cumbersome purchase process, a clunky, hard-to-use layout, or any elements that might inhibit sales.

 In an effort to create an enjoyable shopping experience that improves conversions, take some time to examine the following components of your brand experience.

Streamline the Checkout Process

Make it as easy as possible for customers to purchase your products. Reduce the number of steps required and offer guest checkout options. 

Provide various payment methods (credit cards, buy now/pay later, etc.) to cater to different customer preferences.

I always recommend the Stripe payment gateway. There are so many ways to use it to optimize your checkout. It’s easy to use, secure, and offers plenty of payment options.

Improve Website Design and Usability

Your website represents everything about your brand, from the look and style, to your brand voice, quality standards, technical expertise, and industry authority. It’s also your most powerful marketing tool and channel.

Ensure your website is easy to navigate, visually appealing, and mobile-friendly.

When evaluating your digital product website, ask yourself questions such as:

• Does it need any updates? Are there any bugs or broken features?
• Is the design modern and relevant? Are you lagging behind your competitors in style or functionality? Could it benefit from a different WordPress eCommerce theme?
• Is your digital product copy engaging and interesting?

Creating a digital product demo is one of the best ways to build trust in your brand and let your customers really experience your products, leading to better sales.

Offer Excellent Customer Service

Don’t forget the importance of exceptional customer service and support. Make it easy for users to get in touch if they need help.

It’s also smart to use live chat, FAQs/online documentation, and other self-service resources. That way, people can find answers to questions without waiting to hear back from a support team member.

4. Leverage Pricing & Promotions

Strategic pricing and promotions can significantly impact sales.

Offer Discounts and Promotions

Run limited-time discounts, special offers, or seasonal promotions to incentivize purchases.

Things like short-term sales or other time-sensitive offers get customers acting quickly, as the window of opportunity is limited.

Alternatively, you could offer other extras or free add-ons, such as a bonus PDF guide, digital templates, podcast episode, or graphic asset pack (for example), a bonus product, an extra discount on a future purchase, or bonus access to gated content.

Anything you can add to your product increases the value the customer receives, making the offer more enticing – and more likely to get people buying!

Exit intent pop-ups can help capture visitors and promote your special offers. OptinMonster lets you create them with ease.

Consider Different Pricing Models

Explore alternative pricing models, such as subscriptions or tiered pricing, to cater to different customer needs and budgets.

This is another area where Easy Digital Downloads can help you optimize your digital product business. You can use it to accept recurring payments and subscriptions, set up tiered or variable pricing structures, and more.

Analyzing Results and Making Adjustments

Sometimes markets change. They become saturated, or customers just lose steam. If you want to keep your digital product sales healthy and out of lull land, you may have to make some adjustments now and then.  

People have a lot of choices these days. With so many options available to them, it’s up to you to stay relevant, stay competitive, and offer enough value to make people want to spend their hard-earned money. 

Be sure to measure your progress over time. 

Continuously monitor your results using analytics tools. EDD has comprehensive built-in eCommerce reports you can access directly from your WP admin area.

I also suggect using MonsterInsights to integrate WordPress and EDD with Google Analytics.

Track key metrics such as website traffic, conversion rates, and customer feedback. Use this data to identify what’s working and make necessary adjustments to your strategies.

🔎 Check out important sales reports to keep your eye on.

Helpful WordPress Plugins & Tools

Selling digital products online is significantly easier with the right tools at your disposal. I’ve already mentioned most of these earlier in the post.

To recap, below are some of the best WordPress plugins and tools for selling digital products and maximizing sales.

Easy Digital Downloads

This is a complete eCommerce solution for selling digital products on WordPress. It simplifies the process of creating a digital storefront, managing digital products, handling payments, and tracking sales.

Easy Digital Downloads can help recover sales by providing a streamlined and user-friendly purchasing experience for customers.

There are some particularly useful extensions to leverage that can help recover and boost digital sales.

OptinMonster

This is a powerful lead generation and conversion optimization tool. It allows you to create eye-catching opt-in forms, popups, and other campaigns to capture email addresses and grow your subscriber list.

OptinMonster can help boost digital sales by converting website visitors into potential customers and nurturing them through targeted email marketing campaigns.

AffiliateWP

This is a full-featured affiliate marketing plugin that allows you to create and manage your own affiliate program. You can recruit affiliates to promote and sell digital products and reward them for successful referrals. AffiliateWP can help recover sales by leveraging the power of affiliate marketing to reach a wider audience and drive more traffic to your website.

MonsterInsights

This is a popular Google Analytics plugin that makes it easy to track and analyze your website traffic.

You can gain valuable insights into your audience, their behavior, and the effectiveness of your marketing campaigns. MonsterInsights can help boost digital sales by providing data-driven insights to optimize your website and marketing strategies for better conversions.

FAQs About Recovering Digital Sales

Let’s wrap up with some frequently asked questions about how to successfully recover and sell digital products after a lull or slump.

Boost Your Digital Product Sales After a Slump

Not every season is going to be a busy one, and that’s okay. When it comes to running an online business, consistency is key. As part of your comprehensive digital product sales strategy, make sure you’re regularly monitoring and tracking eCommerce performance. This way, you can notice any lulls and take the necessary steps to correct them.

Grab your Easy Digital Downloads pass and get started in no time:

Looking for profitable digital product ideas to help generate passive income? Refer to any of the following guides for digital products to sell online:

• Most Profitable Digital Products to Sell
• Simple Digital Product Ideas to Sell Online
• How to Sell Digital Products to Create Passive Income

📣 P.S. Be sure to subscribe to our newsletter and follow us on Facebook, Twitter/X, or LinkedIn for more WordPress resources!

The post How to Recover Digital Product Sales After a Lull first appeared on Easy Digital Downloads.

Offering multiple payment options enhances the shopping experience and boosts conversion rates.

But what’s the best way to go about it? If you’re a WordPress user, you can do it in a few simple steps! Easy Digital Downloads makes it easy to set up multiple payment methods to streamline your checkout process.

In this article, I’ll cover:

Why Offer Multiple Payment Methods?

Imagine walking into a store and being told you can only pay with one specific type of credit card. Frustrating, right? The same principle applies to online shopping.

Customers have diverse preferences when it comes to remote transactions and contactless payments. Limiting their choices can lead to shopping cart abandonment and lost sales.

Let’s look at some of the top reasons to incorporate multiple popular payment methods.

Increase Conversion Rates

Catering to diverse customer payment preferences removes potential barriers to purchase. This translates to higher conversion rates, as customers are more likely to complete a purchase when they can use their top payment choice.

Enhance the Customer Experience

Providing a smooth and convenient checkout process boosts customer satisfaction and loyalty. It creates a positive impression and encourages repeat business.

Expand Global Reach

Accepting global payments unlocks the potential of your online store to tap into an international market. Supporting multiple currencies and payment preferences can attract customers from around the world.

Build Trust and Credibility

Offering secure and recognized payment options instills trust in your online store. Customers are more likely to feel confident making purchases when they see familiar and reputable processors available.

Meet Evolving Customer Expectations

As technology advances and customer preferences shift, payment trends are constantly evolving. Letting customers choose a payment method demonstrates adaptability and a commitment to meeting their ever-changing needs.

Deciding Which Payment Methods to Offer

To provide a seamless customer experience, offer a variety of options to help customers choose a payment method with ease.

This includes supporting popular methods like credit and debit cards, as well as alternative payment methods such as bank transfers and ACH payments, digital wallets and mobile payments, and buy now, pay later options.

A Survey by Aquired.com found that nearly 70% of online shoppers name Apple Pay or Google Pay as the preferred method. Payments via debit card and credit card payments came in second.

Mobile and digital wallets are increasingly popular. Statista research found that mobile wallets accounted for approximately half of global eCommerce payment transactions in 2023 alone. This makes it the most popular online payment method worldwide.

It also highlights the importance of providing customers with frictionless checkout experiences.

When determining which methods to provide your eCommerce customers, consider several key factors.

First, ensure that your online payment gateways are reliable and secure. Customers’ personal and financial information must be protected. Any payment processor you choose must have a strong reputation for security.

Additionally, consider the payment processing fees associated with each gateway. Select options that are cost-effective for both you and your customers.

Add Multiple Payment Methods With EDD

If you sell digital products, the best way to add multiple payment options in WordPress is with the Easy Digital Downloads plugin and Stripe payment gateway.

With Stripe and EDD, you can:

• Save payment details for faster checkout
• Monitor early fraud warnings to prevent chargebacks
• Approve or decline refunds within WordPress
• Much more

Below, I’ll walk you through the step-by-step process and show you how to easily let customers choose a payment method on your WordPress site. If you’re already an Easy Digital Downloads and Stripe user, feel free to skip ahead to Step 3.

1. Install Easy Digital Downloads

Easy Digital Downloads (EDD) is a powerful and user-friendly WordPress plugin designed to sell digital products.

While the free version includes the standard Stripe payment gateway, I highly recommend upgrading to an EDD Pro plan. This eliminates Stripe transaction fees and gives you access to more payment options. 

Once you choose your plan and download the EDD plugin, install it on your WordPress site. Go to Plugins » Add New Plugin » Upload Plugin » Choose File.

Then click on Install Now followed by Activate Plugin. This enables the plugin on your WordPress site and adds a new Downloads menu item to your admin area.

Click Get Started to run the EDD Setup Wizard. This wizard guides you through some basic configuration steps. 

For instance, you’ll be asked to provide your store’s name, base country, and currency. You can also choose the appropriate settings for your business.

The wizard prompts you to connect with and set up the Stripe payment gateway. You can do this now or configure it later in the EDD settings. I’ll cover this in more detail in the next step.

2. Connect Stripe Payment Gateway

EDD has Stripe built in as a payment gateway. You can set it as your Default and Active Gateways under Downloads » Settings » Payments.

When you’re done, click on Save Changes.

If you didn’t connect Stripe to your site with the setup wizard, go to the Stripe tab within the Settings » Payments menu.

Next, select Connect with Stripe.

If you already have a Stripe account, you’ll be prompted to log in. If you don’t have an account, you’ll be guided through the free signup process.

After logging in or signing up, Stripe will ask you to authorize the connection between your Stripe account and your WordPress website. Review the permissions and click Connect.

Once the connection is authorized, you’ll be automatically redirected back to your EDD payment settings.

You should see a confirmation message indicating that your Stripe account is connected. Under Connection Status, select the option to Automatically set up webhooks.

You can manually add them. But this method is generally for more advanced users, or if you encounter issues with the automatic connection option.

On this page, you’ll also find a handful of other settings and customization options.

For instance, you can restrict Stripe assets, change the statement descriptor, and include a purchase summary.

Check out our Stripe setup documentation for more info.

3. Configure Preferred Payment Methods

Using Stripe as your EDD payment gateway lets you accept bank transfers and ACH payments, debit cards and credit cards, and Apple/Google Pay.

However, the latest version (EDD v3.3.5) lets connected accounts using the Stripe Payment Element access additional payment options. This includes:

To view and add enabled payment methods in EDD, go to Downloads » Settings » Payments » Stripe. Then manage which are turned on under Payment Methods.

The options available for you to offer customers may vary depending on factors such as currency, country, and what’s in their shopping cart.

Some providers require additional steps, such as requesting access, to configure and enable. You can do this from your Stripe dashboard. Go to Settings ︎ followed by Payments.

Under the Payment Methods tab, click Turn on next to the one you want to add. It will then say Pending until approved.

4. Customize Your Payment Form and Checkout Page

Once you’re done configuring the payment settings, you can also customize the look and layout of your payment form and checkout page.

Under the same Settings » Payments » Stripe tab, there’s a Payment Methods Style dropdown menu.

You can choose Tabs or Accordion as the checkout form layout style. This is how they will appear on the checkout form to your customers.

On this page, you can also customize the Billing Address Display settings. More checkout settings are under Settings » Payments » Checkout. For instance, you can customize the address fields for the checkout form.

Easy Digital Downloads automatically creates a WordPress checkout page for you. It’s located under Pages » Checkout and uses the EDD Checkout block.

Keep in mind that the overall design and appearance of your checkout page is based on your WordPress theme. You can find the design customization settings under Appearance » Customize.

Learn more ways to optimize your checkout.

5. Test Your Payment Methods and Setup

Before going live, preview your online store from the front end of your site. In addition to making sure everything looks how it should, perform multiple test transactions to verify that the payment methods you set up work correctly.

To do this, you’ll need to have a product in your store (real or a demo one). You’ll also need to turn on Enable Test Mode under Settings » Payments.

Save your changes.

From the front end of your site, add a product to your cart and proceed to the checkout. Complete the checkout process as a customer would.

Use Stripe’s test card numbers to perform the test transaction.

• Card number: 4242 4242 4242 4242
• Expiration date: Any future date
• CVC: Any three-digit number

If the purchase was ‘successful’, you’ll see a purchase confirmation page.

That’s it!

FAQs on WordPress Payment Methods

Let’s wrap up with some frequently asked questions about letting customers choose a payment method in WordPress.

Let Customers Choose a Payment Method

Providing customers with different types of payment methods is a crucial aspect of running a successful online business. By letting customers choose a payment method from a variety of reliable options, you can enhance customer satisfaction, increase conversions, and expand your market reach.

With Easy Digital Downloads and Stripe, setting up multiple payment options on your WordPress website is a breeze. Grab an EDD pass and connect your site with Stripe in no time.

Grab an Easy Digital Downloads Pass

What’s next? Learn how to reduce involuntary churn with one-click payment card updates!

P.S. Be sure to subscribe to our newsletter and follow us on Facebook, Twitter/X, or LinkedIn for more WordPress resources!

The post How to Let Customers Choose a Payment Method first appeared on Easy Digital Downloads.

In today’s digital age, there’s a growing opportunity to create and sell your own digital products. From eBooks and online courses to software and templates, the possibilities are endless.

But how do you ensure your digital products are not only high-quality but also highly profitable?

This guide is here to help!

In this article, I’ll cover:

What Makes Digital Products Profitable?

The digital product market is growing at exponential rates.

Statista research found that the projected transactional value of the digital commerce market is expected to reach about $13 trillion by 2029! The number of users is expected to reach over 4 billion in the same time frame.

Digital products offer a unique combination of characteristics that contribute to their high-profit potential.

Low Production Costs

You don’t have to worry about keeping stock, buying materials, or shipping anything. This means lower costs and higher profits because you don’t have many extra expenses for each sale. It’s way easier to grow your business and make more money this way.

Scalability and Global Reach

Digital distribution allows products to reach a global audience without the limitations of physical distribution. This significantly expands the potential market and sales opportunities.

Ease of Updates and Improvements

The ability to automate delivery and access further streamlines the process, reducing the need for manual intervention and customer support. Additionally, digital products can be easily updated and improved, enhancing their value and longevity in the market.

Passive Income Potential

Another factor contributing to profitability is the potential for passive income. Once created, digital products can be sold repeatedly without incurring significant additional costs.

This helps generate ongoing revenue streams. The global reach of the internet also expands the customer base, enabling access to a wider market and increasing sales potential.

Versatility & Diverse Pricing Strategies

The versatility of digital products allows for diverse pricing strategies, including subscriptions, bundles, and tiered offerings, maximizing revenue generation. The ability to personalize and tailor products to specific customer needs also enhances their value and appeal, contributing to higher sales and customer satisfaction.

The combination of low production costs, scalability, automation, global reach, and diverse pricing strategies makes digital products highly profitable ventures with the potential for significant and sustainable income generation.

Top 8 Most Profitable Digital Products to Sell

Most people don’t have trouble understanding why selling digital products is a lucrative and worthwhile endeavor. The bigger problem is deciding which digital products to sell.

If you’re looking for ideas for the most profitable digital products to sell, the below list can give you a good starting point!

Some easy digital products don’t require a lot of time or money to create. However, typically, the most demanding digital products require some level of expertise, commitment, and skill to create, distribute, and maintain.

Note that this list of the most profitable digital products to sell isn’t necessarily in any specific order.

1. Ebooks and Digital Books

Ebooks and digital books are electronic versions of traditional printed books. They’re available for reading on various devices like computers, tablets, and e-readers.

These are among the most profitable digital products for beginners. They offer a convenient and accessible alternative to physical books, eliminating the need for physical storage and allowing for easy portability.

With the rise of e-readers and the growing popularity of digital content consumption, there’s a massive market for eBooks. Once created, ebooks have minimal production and distribution costs.

Ebooks can be easily replicated and sold to a global audience with minimal overhead. They can be sold as standalone products or bundled with other offerings, creating opportunities for recurring revenue streams.

Another reason to sell eBooks is that there are so many different types you can create and distribute. For instance:

• Fiction
• Non-Fiction (self-help, educational resources)
• Technical manuals and tutorials
• Interactive eBooks with interactive elements like quizzes and videos

As one of the easiest digital products to sell, you can target niche topics with dedicated audiences. You can also self-publish eBooks and use a variety of monetization strategies like affiliate marketing.

Easy Digital Downloads provides a user-friendly platform for selling digital products like eBooks. You can easily set up your online store, manage sales, and integrate with popular payment gateways.

2. Online Courses

Educational resources offer so many different digital product ideas that you can use to help start or grow an online business.

Online courses are structured learning experiences delivered digitally, offering a flexible and accessible way to acquire new skills and knowledge. They can range from short, self-paced tutorials to comprehensive programs with live sessions, assignments, and certifications.

Many courses are offered through subscription models or membership programs, generating recurring income streams.

• Video-based courses: Pre-recorded video lectures, often supplemented with downloadable materials.
• Live online courses: Interactive sessions with live instructors and real-time Q&A.
• Membership sites: Offer exclusive access to a library of courses, live workshops, and a community forum.
• Certification programs: Structured courses that culminate in a recognized certification.
• Blended learning: Combines online learning with in-person workshops or coaching sessions.

Easy Digital Downloads can be used to sell your online courses directly from your website. You can integrate a Learning Management System (LMS) like LearnDash or MemberPress.

You can easily set up payment gateways, manage student enrollments, and deliver course content securely.

3. Digital Art and Photography

Digital art encompasses a broad range of artistic expressions created or manipulated using digital tools and technologies. This includes digital photography, photo manipulation, graphic design, 3D modeling, digital painting, and more.

There’s a constant demand for high-quality images and visual content across various industries, including advertising, marketing, publishing, and entertainment.

Creating and selling digital art often requires minimal physical equipment or studio space.

High-quality digital art and photography can command premium prices, especially for commissioned work or exclusive rights. Freelance graphic designers provide services such as logo design, branding, and website design to businesses and individuals.

You can also create and sell stock photography. You can create your own photography website or third-party platforms. For instance, platforms like Shutterstock and Adobe Stock allow photographers to sell their images to a global audience.

EDD can be used to sell digital art and photography prints, licenses, and other digital products directly from your website.

4. WordPress Themes and Plugins

WordPress themes control the visual appearance of your website, including layout, colors, fonts, and overall design. WordPress plugins extend the functionality of your website by adding features like contact forms, eCommerce capabilities, SEO optimization tools, and more.

Millions of WordPress websites worldwide constantly need new themes and plugins to enhance their functionality and improve their user experience.

Many themes and plugins are sold through subscription models, generating ongoing revenue streams. However, you can also sell the premium products for a one-time fee.

Once developed, themes and plugins can be easily distributed to a large audience through online marketplaces. There’s a strong demand for niche-specific themes and plugins catering to specific industries and user needs.

Some examples include:

• Multipurpose themes. Versatile themes that can be adapted for various website types, such as blogs, businesses, and portfolios.
• Niche-specific themes. Themes designed for specific industries, such as real estate, restaurants, or eCommerce.
• E-commerce plugins. Plugins like Easy Digital Downloads and WooCommerce enable users to easily create and manage online stores.
• SEO plugins. Plugins like AIOSEO help website owners improve their search engine rankings.
• Security plugins. Plugins like Wordfence help protect websites from hackers and malware.

You can sell these plugins and themes on third-party online marketplaces, such as ThemeForest.

However, I recommend creating your own website. Easy Digital Downloads can be used to sell your WordPress themes and plugins directly from your own website, providing you with complete control over your sales and marketing.

5. Software and Apps

Software and apps encompass a vast range of digital products, from productivity tools and entertainment applications to business software and specialized utilities.

The demand for software and apps continues to grow exponentially across all platforms (desktop, mobile, web).

Successful software and apps can generate significant revenue through one-time purchases, subscriptions, in-app purchases, and advertising. Subscription-based software and apps generate consistent recurring income streams.

They also can be easily distributed to a global audience with minimal ongoing costs.

• Productivity software. Spreadsheets, word processors, project management tools, CRM software.
• Entertainment apps. Games, music streaming services, video streaming platforms.
• Business software. Accounting software, marketing automation tools, eCommerce platforms.
• Mobile apps. Apps for social media, messaging, navigation, food delivery, and more.
• Utility apps. Tools for productivity, organization, and task management.

While primarily designed for selling digital downloads like eBooks and images, EDD can be adapted to license and sell software and apps, such as simple utilities or desktop software applications.

It has dedicated features and tools for software licensing to make selling and managing license keys a breeze.

6. Music and Audio Files

This category encompasses a wide range of digital products, from individual songs and albums to audiobooks, podcasts, and sound effects.

The digital music and audio industry is a massive global market with a diverse range of consumers. There’s constant demand for new music, audiobooks, podcasts, and other audio content.

Some popular examples include Spotify and Audible.

Product variations include:

• Music. Individual songs, albums, EPs, singles.
• Audiobooks. Narrated versions of books, novels, and other literary works.
• Podcasts. Audio or video broadcasts that can be downloaded or streamed.
• Sound effects. Collections of sound effects for use in videos, games, and other media.
• Ambient sounds. Relaxing soundscapes, nature sounds, and other background audio.

Easy Digital Downloads is an ideal platform for selling digital audio files, allowing you to easily manage sales, deliver content, and accept payments.

7. Printables and Templates

Printables and templates are digital files that can be downloaded and printed, offering a wide range of practical and creative uses for both personal and professional purposes.

There’s a constant demand for printable digital products and digital templates across various niches, including home decor, education, business, and personal organization.

Once created, printables and templates can be easily replicated and sold digitally with minimal ongoing costs. You can distribute them across online marketplaces, your own website, and social platforms.

Popular examples:

• Planner templates. Daily, weekly, and monthly planners, budget trackers, habit trackers.
• Digital planners. Interactive PDF planners with hyperlinks and fillable fields.
• Home decor printables. Wall art, posters, greeting cards, party decorations.
• Educational resources. Worksheets, flashcards, coloring pages, activity sheets.
• Business templates. Invoices, contracts, proposals, resumes, presentations.
• Crafts and DIY templates. Patterns for sewing, knitting, crocheting, and other crafts.
• Printable kits. Bundles of related printables, such as a complete party planning kit or a homeschooling resource kit.

Easy Digital Downloads is an excellent platform for selling digital downloads like printables and templates. You can easily set up your online store, manage sales, and deliver files securely.

8. Digital Services

Rounding out our best-selling and most profitable digital products list is more of a general category: online services.

Digital services encompass a wide range of online services offered remotely, leveraging technology to connect businesses and individuals with clients worldwide.

The demand for remote services is constantly growing, fueled by the rise of remote work and the increasing reliance on technology. Services can be delivered to clients worldwide, expanding your potential customer base.

Many digital services require minimal overhead costs, such as office space and physical inventory.

• Freelance writing and editing. Providing writing, editing, and proofreading services to businesses and individuals.
• Graphic design and web development. Designing websites, logos, and other visual content for businesses.
• Marketing services. Social media management, SEO, email marketing, content marketing, paid advertising.
• Virtual assistance. Providing administrative, technical, and creative support to businesses and individuals.
• Online consulting and coaching. Offering expert advice and guidance on various topics, such as business strategy, marketing, and personal development.

Learn more about the best service ideas to sell.

Tips for Creating Profitable Digital Products

There are a few tips to keep in mind when deciding and creating your unique product ideas.

Identify a High-Demand Niche

Conduct thorough market research to identify a profitable niche with a strong demand for your type of digital product. Analyze competitor offerings to understand their strengths and weaknesses and identify opportunities to differentiate yourself.

Create High-Quality Content

Your primary focus should be to create digital products that are valuable, high-quality, and provide real value to your target audience. Pay attention to presentation and ensure your products are well-formatted, easy to consume, and visually appealing.

Consider incorporating interactive elements like quizzes, videos, and downloadable resources to enhance the user experience.

Build an Audience

Develop a strong online presence through social media marketing, content marketing (blogging, vlogging), email marketing, and other online channels.

Engage with your audience, build relationships, and foster a community around your brand.

Collect email addresses to build your email list and nurture leads.

Offer Excellent Customer Support

Respond promptly to customer inquiries and provide helpful solutions to any issues they may encounter.

Offer clear and concise instructions and support documentation for your products.

Build a strong reputation for excellent customer service to encourage repeat business and positive reviews.

Continuously Improve

Regularly gather feedback from your customers to understand their needs and preferences.

Analyze your sales data to identify areas for improvement and optimize your products and marketing strategies.

Stay updated on the latest industry trends and adapt your offerings accordingly.

How to Sell the Most Profitable Digital Products

Selling products online requires a robust and user-friendly platform. While several options exist, WordPress combined with the Easy Digital Downloads plugin emerges as the most effective solution for several reasons.

WordPress provides unparalleled flexibility and customization options. You can easily create a unique online store that perfectly reflects your brand and meets your specific needs.

WordPress boasts a massive ecosystem of themes, plugins, and resources, allowing you to easily extend the functionality of your store with features like SEO optimization, email marketing integration, and social media sharing.

WordPress is an open-source platform, making it a cost-effective solution for businesses of all sizes.

Learn more about using WordPress for eCommerce.

Why Easy Digital Downloads?

Easy Digital Downloads (EDD) is specifically designed for selling digital products, offering a streamlined and user-friendly experience for both sellers and buyers.

EDD seamlessly integrates with WordPress, making it easy to set up your online store and start selling your products. It offers a range of powerful features, including:

• Flexible pricing options. Offer various pricing options, such as one-time purchases, subscriptions, and product bundles.
• Secure payment gateways. Integrate with popular payment gateways like PayPal, Stripe, and Authorize.Net to ensure secure and efficient transactions.
• Download protection. Protect your digital files with robust download protection features to prevent unauthorized access.
• Discount codes and coupons. Offer discounts and incentives to attract customers and boost sales.
• Detailed sales reports. Track your sales performance with detailed reports and analytics.

Key Advantages of WordPress and EDD

• Control. You have complete control over your online store, including design, branding, and marketing.
• Scalability. Easily scale your business as your product offerings and customer base grow.
• Cost-effectiveness. A cost-effective solution with a wide range of free and affordable options.
• Ease of use. User-friendly interface and intuitive features make it easy to manage your store and sell your products.

By leveraging the power of WordPress and the robust features of Easy Digital Downloads, you can create a successful online store, effectively sell your products, and build a thriving online business.

FAQs on the Most Profitable Digital Products

Let’s wrap up with frequently asked questions about what digital products sell the most and some tips to use for your digital products business ideas.

What are the most profitable digital products to sell?

Some of the most profitable digital products to create and sell include:

• Online Courses: High-demand and often command higher prices. 
• Ebooks: Low production costs, easily scalable, and can be bundled with other offerings. 
• Software and Apps: High-growth market with potential for high-profit margins. 
• Membership Sites: Generate recurring revenue through exclusive content and community access. 
• Printables and Templates: High demand and low production costs, easily scalable.

What are the best platforms to sell digital products?

WordPress with Easy Digital Downloads. This combo offers flexibility, customization, and a user-friendly interface specifically designed for selling digital products. 

Other popular options include WooCommerce and Shopify.

How much can I earn from selling digital products?

Digital product sales and earnings vary greatly depending on factors like the type of product, pricing strategy, marketing efforts, and audience size. Some creators earn a few hundred dollars per month, while others generate six-figure incomes.

What are the best ways to market digital products?

• Social Media Marketing: Utilize platforms like Facebook, Instagram, Pinterest, and TikTok to reach your target audience. 
• Email Marketing: Build an email list and nurture leads with targeted email campaigns. 
• Content Marketing: Create valuable content like blog posts, videos, and podcasts to attract and engage your audience. 
• Paid Advertising: Utilize platforms like Google Ads and social ads to reach a wider audience. 
• Search Engine Optimization (SEO): Optimize your website and content for search engines to improve organic visibility. 

Remember that building a successful eCommerce business takes time, effort, and consistent marketing.

Start Selling the Most Profitable Digital Products

If you want to make money selling digital products online, it’s important to invest in the right tools. Easy Digital Downloads is the ideal solution for WordPress users. You can use it to create an online store and sell all different types of digital products.

Ready to dive in? Grab an EDD pass and start selling the most profitable digital products in no time!

Grab an Easy Digital Downloads Pass

What’s next? Learn about the best pricing models for digital products.

P.S. Be sure to subscribe to our newsletter and follow us on Facebook, Twitter/X, or LinkedIn for more WordPress resources!

The post Most Profitable Digital Products to Sell Online first appeared on Easy Digital Downloads.

With all the benefits of selling digital products, it’s a compelling way to work for yourself and make money online.

But how do you build something that actually lasts? You need a solid foundation and comprehensive plan.

This guide will help you understand the key steps of building and sustaining a successful digital product business online.

In this article, I’ll cover:

Overview of the Digital Product Business Model

In the ever-evolving digital landscape, digital commerce has become increasingly prominent. 

Put simply, a digital product is any product or service that is delivered electronically, eliminating the need for physical production, distribution, or storage. This encompasses a wide range of offerings, including:

• eBooks
• Online courses
• Software and applications
• Plugins and themes
• Templates and graphics
• Music and audio files
• Video content
• Memberships and subscriptions

The surge in popularity of digital products can be attributed to many advantages they offer creators and consumers.

Low Overhead Costs and Environmental Impact

Unlike physical products that incur manufacturing, inventory, shipping, and storage costs, digital products have minimal overhead expenses. This translates to higher profit margins and a lower barrier to entry for entrepreneurs.

Digital products contribute to a more sustainable and eco-friendly business model by eliminating the need for physical production and shipping.

Passive Income Potential

Once a digital product is created, it can be sold repeatedly without additional production costs. This opens up opportunities for generating passive income streams that continue to flow with minimal ongoing effort.

Global Reach and Scalability

The internet allows digital products to be accessed by customers worldwide, 24/7. This eliminates geographical limitations and expands the potential market reach significantly.

Digital products can be easily scaled to meet growing demand. There are no constraints on production capacity, and new products or variations can be added to the portfolio without significant additional investment.

Instant Delivery and Flexibility

Sellers today must consider the consumer psychology of online shoppers, such as the growing desire for instant gratification. Customers can receive digital products immediately upon purchase, eliminating the wait times associated with physical delivery.

Digital products can often be customized or personalized to cater to individual needs or preferences.

As technology continues to advance and consumer preferences shift towards convenience and accessibility, digital products are poised to play an increasingly prominent role in the marketplace.

Tips for a Sustainable Digital Product Business

Now let’s jump into some ways to build and maintain a digital product business for the long haul.

1. Identify Your Niche and Target Audience

The first step to building a successful digital product business is identifying your eCommerce niche and target audience.

Explore topics you love and have expertise in. Then assess their market potential using tools like Google Trends and keyword research tools (e.g., Semrush, Ahrefs).

Conduct thorough market research to identify your target audience’s needs, wants, and pain points. Utilize social media analytics and online survey platforms to gather data about your potential audience’s age, location, interests, and online behavior.

Develop detailed profiles of your ideal customers to understand their preferences and behaviors better.

Part of your market research should include competitor analysis. Study successful businesses in your niche. Analyze their target audience, marketing strategies, and product offerings to identify opportunities for differentiation.

2. Create High-Quality Digital Products

Building a successful digital product business hinges on creating high-quality offerings. This goes beyond simply having an idea. It demands deep attention to detail and a user-centric approach.

Firstly, thoroughly outline your product’s content and structure. A well-defined framework ensures a logical flow, making it easy for your customers to understand and navigate.

Secondly, prioritize user experience (UX) in your design. A visually appealing and user-friendly interface is crucial for engagement and retention.

Regardless of the types of digital products you’re offering, focus on how they deliver genuine value to your customers. Your products should offer valuable information and insights that effectively solve their problems or fulfill their needs.

Consider using a variety of formats (e.g., eBooks, video courses, audio recordings) to cater to different learning styles.

Thorough testing is paramount. Test your product to ensure it functions as intended and is free of any bugs or glitches that could frustrate users.

Finally, consider creating evergreen products. While timely content has its place, evergreen products offer long-term sustainability. Trendy products may generate initial traction, but evergreen offerings can provide consistent returns for years to come.

Many digital product creators continue to reap the benefits of products they launched years ago. This is incredibly rewarding, amplifying the advantages of creating easily duplicable products with minimal ongoing overhead.

3. Establish a Strong Online Presence

Your brand is your identity. Invest time in building a strong brand that resonates with your target audience. Create a memorable logo, choose a color palette, and define your brand voice.

One of the most essential things you can do to establish a strong online presence and brand is to build a quality, user-friendly website that showcases your products. 

I always recommend using WordPress for eCommerce. For digital products specifically, you can’t go wrong with Easy Digital Downloads (EDD).

This combination lets you build an online store with ease and deliver a seamless buying experience to shoppers. 

To get started, feel free to check out these guides:

• How to Build an Online Store With WordPress
• Easily Sell Digital Downloads
• EDD Free vs Pro: Which Is Right for You?

Finally, don’t forget to leverage social media to connect with your audience, share valuable content, and promote your products.

4. Incorporate Multiple Marketing Channels

Effective marketing is the lifeblood of any successful digital product business. It’s crucial for attracting potential customers and guiding them towards making a purchase.

To ensure a steady flow of traffic and minimize reliance on any single source, diversify efforts to market your digital products. Consider creating digital content that appeals to different subcategories within your niche, catering to a wider audience.

Search Engine Optimization (SEO)

Conduct thorough keyword research using tools like Google Keyword Planner or Semrush to identify relevant search terms.

Optimize your website content and meta descriptions to improve search engine rankings.

Utilize plugins like AIOSEO for WordPress to streamline the optimization process.

Email Marketing

Offer valuable lead magnets, such as free ebooks or checklists, to incentivize email signups.

Tools like OptinMonster and Thrive Leads can help you create effective opt-in forms.

Build engaging email campaigns using platforms like Mailchimp or ConvertKit, segmenting your audience to deliver targeted messages.

Paid Advertising

Define your target audience and allocate a budget for paid advertising campaigns. Utilize platforms like Google Ads and Facebook Ads to reach your ideal customers. Conduct A/B testing to optimize ad performance and track conversions and return on investment (ROI) closely.

Affiliate Marketing

Join affiliate networks relevant to your niche or create your own affiliate program and provide affiliates with high-quality marketing materials. Utilize plugins like AffiliateWP to track affiliate performance and manage payouts effectively.

Consistency and adaptability are paramount for long-term success in digital product marketing. Regularly analyze your results, identify areas for improvement, and adjust your strategies accordingly. Stay informed about the latest marketing trends and technologies to maintain a competitive edge.

5. Price Your Products Strategically

Pricing your digital products effectively is crucial for both profitability and customer satisfaction.

Consider several key factors when determining how to price your digital products.

• Production Costs: Account for the time, resources, and effort invested in creating your product.
• Perceived Value: Price your products based on the value they deliver to your customers. What problems do they solve? How do they improve their lives?
• Market Competition: Research your competitors’ pricing to ensure your products are competitively priced.

Experiment with different pricing models to find the best fit for your business and target audience. Options include:

• Freemium: Offer a basic version of your product for free and charge for premium features or access.
• Subscription: Offer ongoing access to your product or a series of products for a recurring fee.
• Tiered Pricing: Offer different pricing tiers based on the features or level of access included.

Platforms like WooCommerce and Easy Digital Downloads provide the flexibility to implement various pricing models within your WordPress store. Tools like HubSpot’s pricing calculator can assist in cost analysis and help you determine a profitable price point.

6. Secure Your Digital Products

Protecting your intellectual property is paramount for the long-term success of your digital product business.

Register your copyright and trademark to legally protect your original works, including software, text, images, and branding. This provides legal recourse in case of infringement and establishes ownership of your intellectual property.

Implement robust security measures to prevent unauthorized access and piracy. This may include:

• Encryption: Encrypt your digital products to deter unauthorized access and distribution.
• Digital Rights Management (DRM): Utilize DRM technologies to control access and usage of your products.
• Secure Hosting: Choose a reliable and secure WordPress hosting provider to safeguard your products and customer data.

Easy Digital Downloads offers features that enhance security, such as:

• File Protection: EDD can help you protect your files through download limits and access restrictions.
• License Keys: Issue unique license keys to customers, allowing you to control access and usage of your products.
• IP Restriction: Limit downloads to specific IP addresses to further enhance security.

Leveraging the security features of Easy Digital Downloads and implementing a comprehensive security strategy can effectively protect your digital products. This can make it easier to maintain customer trust and build a sustainable digital product business.

7. Scale Your Digital Product Business

As your digital product business grows, it’s crucial to scale your operations effectively. Start by automating eCommerce processes wherever possible.

Easy Digital Downloads offers numerous automation features, such as automated emails, recurring payments, and affiliate management.

WordPress plugins like Zapier and IFTTT can integrate with EDD to automate various tasks, such as adding new customers to your email list or triggering specific actions based on customer behavior.

Project management tools like Asana or Trello can help you streamline your workflow and track progress on different projects.

In addition to automation, look for opportunities to outsource tasks. Delegate non-core tasks such as customer support, social media management, or graphic design to freelancers or virtual assistants.

As your business expands, consider hiring a team to assist with various aspects of your operations. Start by hiring key roles such as a customer support representative, a marketing manager, or a developer.

By automating processes, outsourcing tasks, and building a strong team, you can effectively scale your digital product business while maintaining efficiency and ensuring customer satisfaction.

8. Listen to Your Customers

Building a lasting digital product store requires actively listening to your customers. While negative feedback can be disheartening, it provides invaluable insights into areas for improvement.

Difficult support requests and negative product reviews often highlight pain points that you might have overlooked. These insights can inspire new product ideas, improve user experience (e.g., website navigation, product downloads, product usage), and prevent future customer dissatisfaction.

Collect and Analyze Feedback

Implement customer surveys with open-ended questions to encourage detailed feedback. EDD Reviews lets you collect customer product reviews directly from your website. You can also request feedback or reviews and offer an incentive like a discount code.

Identify recurring issues and trends.

Deliver Exceptional Support

Proactive customer support goes beyond merely reacting to problems. It involves actively engaging with customers, showing appreciation, and building lasting relationships.

Prioritize customer satisfaction. Choose your battles wisely. Sometimes, resolving a conflict with a refund or a free product is more cost-effective than risking negative online reviews.

Consider hiring a dedicated support team as your business grows.

Invest in tools that streamline customer service and support. For instance, implement an FAQ section and/or a support database to address common issues and improve efficiency for both customers and your team.

Prioritizing customer feedback and providing exceptional support creates a positive customer experience. This drives long-term success for your digital product business.

9. Keep Things Fresh and Evolving

Staying relevant is crucial for long-term success in any business. This involves continuous evolution and adaptation.

When to Consider a Brand Refresh

• Significant company changes. New product lines, revised mission statements, mergers, or acquisitions often necessitate a brand refresh.
• Notable growth. If your business has grown substantially, your brand identity may no longer accurately reflect your current size and scope. You may also need to upgrade to new tools and solutions to adequately accommodate it.
• Outdated branding. An outdated logo, website design, or brand messaging can alienate potential customers and diminish brand credibility.

Ways to Keep Things Fresh

• Website improvements. Modernize website layout, enhance performance and security, and improve user experience. Incorporate new design elements like fresh graphics, fonts, and layouts on your website.
• Product enhancements. Update product artwork, demos, product descriptions, and photos.
• Content and technological advancements. Utilize updated tools for support, content delivery, and marketing. Explore new digital content formats such as video, live streams, and interactive elements. Create timely content that resonates with current trends and events.

Continuously evaluate and adapt your digital product business. Doing so will help you maintain a fresh and engaging presence, attract new customers, and ensure continued success in the competitive digital product market.

Why Use EDD for Your Digital Product Business

Easy Digital Downloads is the ideal WordPress plugin for selling digital products. It offers a robust feature set specifically tailored to the needs of digital product businesses.

• Effortless Product Creation: Easily create a store and sell digital products online, including downloads, subscriptions, and bundles.
• Flexible Pricing Options: Implement dynamic pricing strategies, offer discounts, and create compelling coupon offers to maximize revenue.
• Enhanced Customer Experience: Provide a secure and user-friendly checkout process, ensuring customer trust and satisfaction.
• Streamlined Operations: Automate file delivery, manage customer accounts and subscriptions efficiently, and reduce manual tasks.
• Scalability: Easily scale your business as it grows with EDD’s robust features and a vast ecosystem of extensions.

EDD empowers you to streamline your digital product sales process, improve customer satisfaction, and ultimately boost your revenue. By leveraging its powerful features and integrating them with the strategies outlined in this guide, you can build a successful and sustainable digital product business.

Grab an Easy Digital Downloads Pass

FAQs on Building a Digital Product Business

Let’s wrap up by answering some frequently asked questions.

Start Your Digital Product Business Today

Building a successful digital product business requires dedication, hard work, and a strategic approach. By following the steps outlined in this guide, you can create a sustainable business that generates passive income and fulfills your entrepreneurial dreams.

Want to get started immediately? Start selling digital products from your own online store by grabbing an EDD pass:

Grab an Easy Digital Downloads Pass

P.S. Be sure to subscribe to our newsletter and follow us on Facebook, Twitter/X, or LinkedIn for more WordPress resources!

The post How to Build a Digital Product Business for the Long-Term first appeared on Easy Digital Downloads.

Whether you’re creating a new WordPress site or turning an existing one into an online store, plugins streamline the process.

And you don’t have to break the bank in the process. A handful of high-quality free WordPress eCommerce plugins can get you started.

This comprehensive guide offers insight, comparisons, and breakdowns of the best options.

In this article, I’ll cover:

Why Use a Free WordPress eCommerce Plugin

There are many benefits to using WordPress for eCommerce.

However, WordPress’s open-source, self-hosted content management system (CMS) doesn’t have eCommerce functionality built in. It requires a plugin.

An eCommerce WordPress plugin is a powerful tool that allows you to transform your website into a fully functional online store.

They provide essential features like product catalogs, shopping carts, online payment processing, and shipping calculations.

Everyone from owners of small businesses and startups to freelancers and non-profits can benefit from using a free WordPress plugin for eCommerce. 

Common reasons that indicate you might benefit are if you are…

Dealing with budget constraints

If you’re starting on a limited budget and without many resources, free plugins offer a cost-effective way to get your eCommerce store up and running. 

Have simple store needs

If you have a basic product catalog and don’t require advanced features like inventory management or complex shipping rules, a free plugin may be sufficient. 

Looking for a beginner-friendly solution

Free plugins are often easier to set up and use, making them ideal for beginners who want to learn the ropes of eCommerce. A plugin typically helps you get an online store started in a quick, efficient, and hassle-free manner. 

Testing and experimenting

If you’re testing a new product or business idea, a free plugin can help you get started quickly without significant upfront investment. You can always switch as your business grows.

The beauty of WordPress eCommerce plugins is their flexibility. Start with a free version, test the waters, and upgrade when your business demands more advanced features.

5 Best Free eCommerce Plugins for WordPress

Ready to figure out the best free WordPress eCommerce plugin for you? Below is a list of the best free eCommerce plugins, including who they’re best for, what makes them unique, and what to expect.

The following plugins have at least a limited free version. This doesn’t mean you’ll have access to all features and functionality. Many are freemium tools that include a limited free version as the Core plugin, with the option to upgrade as needed.

Don’t have a WordPress site? No problem!

Learn how to create an online store with WordPress for free.

Plugin	Best For…	Standout Feature(s)
WooCommerce	Selling physical products	WooCommerce’s extensive feature set and large community make it a top choice for businesses of all sizes. Its flexibility and customization options allow for a wide range of online stores.
Easy Digital Downloads	Selling digital products and subscriptions	Lightweight and focused on digital commerce. It’s packed with powerful features for eCommerce that most solutions only include with premium plans.
WP Simple Pay	Straightforward payment/donation collection	A minimalist-approach payment solution focused primarily on accepting payments and donations through Stripe.

1. WooCommerce

As the most widely used eCommerce plugin for WordPress, WooCommerce is super flexible and works great for all types of businesses. It’s especially useful for selling physical goods, though it can support digital downloads or subscriptions.

Several key features contribute to WooCommerce’s popularity. Its flexibility allows for product variations and attributes, enabling the sale of products with different sizes, colors, or other options.

Built-in shipping and tax calculations simplify the checkout process. Inventory management tools help track stock levels and prevent overselling.

The plugin also supports customer accounts and order tracking, enhancing the customer experience.

Integration with popular payment gateways like Stripe and PayPal ensures secure transactions. Extensive customization options through themes and extensions allow you to tailor your online store to your unique branding.

Key Features

• Unlimited product listings
• Basic inventory management
• Tax rate configurations
• Customer accounts and order tracking
• Integration with popular payment gateways (Stripe, PayPal)
• Extensive customization options through themes and extensions
• Built-in analytics and some marketing tools like discount codes
• Integrations with popular WP add-ons (security plugins, SEO plugins, etc.)

While WooCommerce offers a robust set of features for free, some advanced functionalities require paid extensions. These can include features like subscriptions, bookings, memberships, and more complex shipping and payment options.

Pros	Cons
Extremely versatile and feature-rich	Can be resource-heavy and slow down websites
Massive ecosystem of extensions and themes	Requires multiple extensions to unlock full functionality
Supports both physical and digital products	Performance can degrade with large product catalogs
Robust community and extensive documentation	Not ideal unless you’re selling physical items
Unlimited product listings

2. Easy Digital Downloads

If you’re selling digital products like eBooks, software, or music, Easy Digital Downloads (EDD) is a dream come true. Its laser focus on digital commerce means a streamlined, efficient platform designed specifically for digital sellers.

With over 50,000 active WordPress installations, Easy Digital Downloads offers some unique features that set it apart. This includes download protection mechanisms, flexible pricing options, and detailed reporting.

The interface is beginner-friendly. The setup wizard walks you through each step of the process, allowing you to set up an online store in only a few minutes.

You can choose from tons of EDD WordPress blocks to make building your eCommerce site super simple.

You can integrate it with analytics plugins like MonsterInsights, WordPress security plugins to safeguard customer data, and marketing tools like OptinMonster, WPForms, and so much more.

Key Features

• Quick and hassle-free online store setup
• Sell digital products of any type or size
• Full eCommerce shopping cart system
• Simple product setup and management
• Flexible pricing options (one-time, recurring, tiered)
• Download protection and expiration
• Customer accounts and order management
• Ecommerce reporting
• Integration with popular payment gateways (Stripe, PayPal, etc.)
• Extensive documentation and support
• Discount code management
• Compatible with most WordPress themes, with EDD-specific themes available
• Expansive collection of extensions and integrations

Pros	Cons
Unlimited products	Limited functionality for physical products
Specialized for digital sellers	Less extensive theme and extension marketplace
Lightweight and clean interface	May require multiple add-ons for advanced features
Excellent download/delivery management
Expansive collection of add-ons

In addition to the free Core EDD plugin, you can choose from multiple pricing tiers. Plans start at $199 per year and include unlimited products and zero transaction fees.

Learn more about EDD Free vs Premium.

3. WP Simple Pay

Sometimes, you just need a straightforward way to accept payments.

WP Simple Pay specializes in clean, simple payment collection through Stripe, making it perfect for service-based businesses and nonprofits.

It’s an excellent solution if you want a payment form on your site.

WP Simple Pay makes it easy to accept payments online even if you don’t have or want a full shopping cart system or large eCommerce product catalog. It’s easy to use, has a wide range of features, and is backed by a strong community of developers and users.

Key Features

• Easy setup and configuration
• Ideal for donations or selling a single service or product
• Payment forms with a drag-and-drop builder with templates
• No shopping cart system
• Supports secure Stripe payments
• Customizable payment buttons and forms
• Integration with other plugins
• One-time or recurring payments
• Custom amount donations
• Simple embed options

Pros	Cons
Easy setup and clean interface	Limited to Stripe gateway
Direct Stripe integration for straightforward payment collection	No full shopping cart system
Support for one-time and recurring payments	Minimal product management features
Lightweight and fast-loading	Not ideal for complex eCommerce/sales solutions
Payment form templates

Other than the free plugin, premium plans are available. Pricing starts at $49.50 per year for one site and includes unlimited payment forms and transactions.

4. Ecwid

If you’re a small business owner and want a free WordPress shopping cart plugin and other channels, Ecwid is worth considering.

One of the main draws of the Ecwid eCommerce shopping cart plugin is that it works with multiple platforms, such as WordPress, Shopify, and BigCommerce. While most social selling features are only included with paid plans, the flexibility in its integrations can be appealing to specific types of sellers.

It’s a solid option if you want more than a simple payment form, but don’t have a large eCommerce product catalog. The free version supports up to five products. It doesn’t include features for selling digital goods unless you upgrade to a paid plan.

Key Features

• Up to 5 physical products (digital goods require a paid plan)
• Sync with social media platforms
• Mobile-responsive storefront
• Easy product management
• Multi-platform selling
• Stripe/Apple Pay
• No transaction fees

Pros	Cons
Sell on multiple platforms simultaneously	Free version limited to 5 products
Sync with social media marketplaces	Less deep WordPress integration
Beginner-friendly and quick setup	Some advanced features require paid plans
	Limited customization in free version

The Core plugin is available for free. Pricing for premium plans starts at $25 per month.

5. SureCart

SureCart is a relatively new but powerful freemium WordPress eCommerce plugin that offers a user-friendly experience for building online stores. It’s particularly well-suited for those seeking a simple and efficient solution without the complexity of some traditional eCommerce solutions.

SureCart is packed with features to help you manage your online store efficiently. You can easily add products, manage inventory, and process orders. SureCart also includes a range of marketing tools to help you promote your store and increase sales.

Key Features

• Easy setup process
• Ensures a seamless shopping experience on mobile devices
• Supports popular payment gateways like PayPal and Stripe
• Product variations with different options
• Inventory tracking and shipping calculations
• Basic file access controls
• Order management

If you want to sell both physical and digital goods, SureCart may be a good WooCommerce alternative. It offers comparable features to Easy Digital Downloads.

However, it’s not primarily focused on digital commerce like EDD is. If you upgrade to a premium plan, EDD tends to include more advanced features and functionality for less. So if the only product type you’re selling is digital, subscriptions, software licensing, etc., SureCart may not be the right fit.

Pros	Cons
Support for physical, digital, and subscription products	Less extensive feature set
Unlimited product listings	Smaller community and fewer extensions
Multiple payment gateway support

Aside from the free SureCart plugin, premium plans are available. Pricing (for one store) starts at $179 per year.

Key Factors in a Free WordPress eCommerce Plugin

While these plugins for eCommerce are free, you may need to invest in premium extensions or themes to unlock advanced features and customization options.

That said, let’s look at some key factors to consider to help ensure you choose the best option for your specific needs.

Product Type & Sales Volume

The most important question to consider when researching, comparing, and selecting WordPress plugins for eCommerce is what — and how much — you’re selling.

Are you selling physical, digital, or services? Are you looking to offer a combination of these? How many products do you plan to sell?

Not only does this affect who your target audience is, but it also influences the specific features and functionality you’ll need from your eCommerce plugin.

For instance, if you sell physical goods, you’ll likely look at inventory and shipping features. On the other hand, if you only sell digital products or services, you’ll prioritize other critical aspects like download delivery and management.

Payment Gateways 

Check if the plugin supports your preferred payment gateways. Do some research to consider your target audiences’ preferred payment methods. 

Do you want to accept debit and credit cards only? Or do you also wish to offer other payment methods such as digital wallet payments like Apple and Google Pay and/or buy now/pay later options like Afterpay?

Most free WordPress eCommerce plugins support major payment gateways like Stripe and PayPal. However, it’s important to look into which gateways are included with the free version and potential payment processing fees. 

Some include shipping rates and tax calculations for free whereas others only offer it as a paid addon.

Security and Performance

When building and maintaining an eCommerce website, pay close attention to your site’s speed, security, and performance.

Your WordPress hosting provider plays a pivotal role in this. It’s also critical to choose a reliable eCommerce plugin that is actively maintained and updated regularly, has a strong security track record, and doesn’t affect your website’s loading speed.

Customization and Integrations

Consider the level of customization you need for your eCommerce site. Is a plugin you want to use compatible with your WordPress theme? I always recommend using a theme designed specifically for eCommerce.

Integrations are also a vital factor. What tools will your online shop need to thrive?

If the eCommerce plugin doesn’t come with the feature or functionality built-in, there’s likely a WordPress plugin you can use to add it. Consider the integration capabilities of potential eCommerce plugins (and the costs).

Usability and Support

​​Look into the user interface of the eCommerce plugin you want to use. Is it intuitive and easy to navigate? Can you easily add, edit, and organize products?

Does the plugin provide a user-friendly, simple shopping cart experience? Can you set up the plugin without extensive technical skills?

Your experience level influences how much customer support you may need. Most WordPress plugins for eCommerce only include priority customer support with premium plans.

But a certain degree of support may be available through the plugin’s developer community.

If you’re new to WordPress and/or eCommerce, you’ll likely want a solution with a wide user base and plenty of online documentation, active support forums, tutorials, etc. 

FAQs About Free WordPress eCommerce Plugins

Let’s wrap up with some frequently asked questions when someone is looking for the best free WordPress eCommerce plugin to use.

Get the Best Free WordPress eCommerce Plugin

Finding the best free WordPress eCommerce plugin for your website may seem challenging. But carefully evaluating key factors makes it easier to select the solution to suit your specific needs.

Keep in mind that you can always start with a free version and upgrade to a premium plan to help build a successful online business.

For instance, if you’re ready to take your eCommerce store to the next level, you can grab an Easy Digital Downloads pass and get started in no time:

Grab an Easy Digital Downloads Pass

Ready to get started but don’t have a WordPress site yet? Follow our step-by-step guide on how to create a WordPress eCommerce site.

P.S. Be sure to subscribe to our newsletter and follow us on Facebook, Twitter/X, or LinkedIn for more WordPress resources!

The post 5 Best Free WordPress eCommerce Plugins first appeared on Easy Digital Downloads.

Research shows the average online shopping cart abandonment rate is about 70%.

High abandonment rates hurt your eCommerce business. They lead to lost revenue, decreased customer satisfaction, and a poor brand reputation.

Understanding the reasons behind cart abandonment makes minimizing impact and increasing sales easier.

🔎 In this article, I’ll cover:

Why Shopping Cart Abandonment Is a Problem

Cart abandonment is a common eCommerce problem that occurs when a potential customer adds items to their online shopping cart but fails to complete the purchase. This can happen for various reasons, from unexpected costs to a complicated checkout process.

This pervasive issue represents a lost opportunity to convert potential customers into paying ones.

Cart abandonment rate statistics from the Baymard Institute place the average online shopping cart abandonment rate at 70%. In addition, the estimated value of products left in shopping carts every year amounts to $4 trillion.

While the above are only two of the many alarming abandoned cart stats, they highlight the impact the problem can have on online businesses. Some of the biggest include:

• Lost sales and revenue. Each abandoned cart represents a potential sale that is lost. The cumulative effect of numerous abandoned carts can result in a significant loss of revenue for businesses.
• Increased customer acquisition costs. You invest resources in attracting visitors to your website and encouraging them to add items to their carts. When these potential customers abandon their carts, the investment in customer acquisition is wasted.
• Negative impact on conversion rates. Cart abandonment directly impacts the overall conversion rate of eCommerce sites. A high abandonment rate indicates a problem in the checkout process or other factors that hinder conversions.
• Missed opportunities for customer loyalty. Failing to convert shoppers into paying customers means missing the chance to build relationships and foster customer loyalty.

Calculate Cart Abandonment Rate

Cart abandonment is a key metric for eCommerce businesses. It measures the percentage of shoppers who add items to their online shopping cart but leave the website without completing the purchase.

Gain valuable insights into customer behavior by actively tracking and analyzing your cart abandonment. Then you can take proactive steps to improve your eCommerce website’s performance.

Potential problems could be attributed to issues with the checkout process, website usability, pricing, or other factors. Even a small reduction in abandonment rates can greatly impact your bottom line.

The average rate of abandoned carts is calculated using the following formula:

(Number of Abandoned Carts / Number of Initiated Carts) x 100

The number of abandoned carts refers to the total number of shopping carts created but never converted into a completed purchase. Initiated carts refer to the total number of shopping carts created by your website visitors.

Let’s say your online store had 1,000 initiated carts in a given period. During that same period, 700 of those carts were abandoned. Using the cart abandonment formula:

C.A.R = (700 / 1,000) x 100 = 70%

This means that 70% of potential customers abandoned their carts without making a purchase.

Top Reasons for Cart Abandonment

To effectively address cart abandonment and minimize impact, we need to understand the underlying causes.

Proactively addressing why users abandon their online shopping carts can improve your conversion rates, increase sales, and enhance your overall profitability.

Below is 2024 research collected by Statista that sums up the top drivers of abandonment.

High Shipping Costs & Unexpected Fees

Research shows that high shipping costs — especially if they aren’t disclosed upfront — are the leading cause of abandoned shopping carts among eCommerce customers.

If you’re a digital goods seller, you likely don’t have to worry about shipping costs.

But unexpected fees that surprise customers can lead to cart abandonment. This includes taxes or fees associated with payment processing.

People want to know exactly what they’re paying for an order — and as early as possible. They want to easily calculate the order total upfront before checking out.

Second to free shipping, consumers note that fast shipping and delivery are major factors in purchasing decisions. While you might not ship physical items, ensuring a smooth, seamless, and quick delivery of digital files is essential.

Complicated Checkout Process

The second most common reason for abandonment is problems with the checkout process.

Too many steps. The Baymard Institute found the average U.S. online store checkout has between 23 and 48 form elements. A lengthy and complicated checkout process frustrates customers.

Required account creation. Forcing customers to create an account can be a barrier to completing a purchase. As you see in the Statista graph above, 26% of U.S. consumers said they left a site because it wanted them to create an account. 

Poor mobile experience. A poorly optimized mobile checkout process can lead to abandonment. Research shows that mobile abandonment rates for U.S. shoppers reach about 85%.

Limited payment methods. If your website doesn’t offer customers’ preferred payment methods, they may abandon their carts.

Lack of Trust and Security

Security is one of the biggest challenges online sellers today face.

Customers hesitate to provide personal and financial information when they don’t trust a website. If your eCommerce site looks unprofessional or lacks credibility, they’ll leave to find what they’re looking for elsewhere.

In fact, 19% of customers cite not trusting a site with their credit card information as a reason for not completing a purchase. In other words, ensuring digital trust among customers is vital to driving sales.

Poor Website Performance

Aside from a lengthy or complex checkout process, poor website performance is another common cause of online shopping cart abandonment.

Poor navigation, slow-loading pages, and lack of information all contribute to frustrating experiences that can lead to website abandonment.

How to Avoid Cart Abandonment in eCommerce

Understanding the reasons for cart abandonment makes resolving and preventing them easier. Below are some of the best solutions to avoid cart abandonment.

1. Offer Free or Discounted Shipping

Consider offering free shipping for orders that meet a certain purchase amount or include specific products.

Whether your products are physical or digital, a seamless delivery experience is essential. Ensure that the download or access process is instant and user-friendly. Every additional step or hidden fee is a potential barrier to purchase.

Easy Digital Downloads is an all-in-one WordPress solution for selling, managing, and delivering digital downloads.

It also comes with built-in discount code management. So creating and offering free or discounted offers on orders that meet specific criteria is easy.

2. Simplify the Checkout Process

To reduce cart abandonment, prioritize checkout optimization. There are several ways to go about it.

Minimize Checkout Steps

Simplify the checkout process by reducing the steps and required form fields. Only include what’s necessary.

Perhaps you only need the billing postcode from customers to assess tax and for fraud prevention purposes. In this case, you only need to ask for the postcode instead of including all address fields.

Easy Digital Downloads lets you enable geolocation detection to auto-fill the field for users.

To make a more sophisticated and tailored experience, consider using conditional logic.

If you need multiple pages, consider adding a progress bar. This shows how far along they are in the checkout process.

I also highly recommend using a payment gateway with one-click checkout and save payment options, like Stripe or PayPal Commerce.

Offer Guest Checkout

Allow customers to check out without creating an account.

If accounts are not required for your products, guest checkout is a quick win to increase conversions. It requires less trust (and time) to simply check out than to register for a site and allow it to store your information.

Of course, encouraging registration is still important. Registered customers are more likely to purchase more than once, are more open to marketing communication, and are more likely to complete purchases.

But there are simple ways to encourage it without requiring it.

Easy Digital Downloads lets you enable guest checkout with a few simple clicks.

You can also give shoppers the option to register an account at checkout.

Provide Multiple Payment Methods

Offer a variety of payment methods to accommodate different customer preferences. It makes completing purchases more convenient.

This is another reason I recommend using Stripe. Not only does it enable secure online transactions, but it supports a wide range of payment options.

Using the Stripe payment gateway, you can accept debit and credit cards, bank transfers, digital wallet payments like Apple Pay and Google Pay, and even buy now/pay later options.

3. Be Transparent About Costs

Prominently display shipping costs upfront — and any other taxes or fees. If you cannot calculate shipping costs accurately ahead of time, provide estimated costs to avoid surprises.

Consider any time your store introduces a price other than what’s listed on the product page, then show this to customers as early as possible.

​​While digital sellers may not worry about shipping costs, taxes can still be a factor.

For example, if I were to sell eBooks as a Pennsylvania resident, I’d need to assess tax on sales for anyone with a PA billing address. As such, I can try to show this early in the shopping journey or add a note next to prices that tax may be added based on shopper locale.

A tax calculator can be a helpful tool for building customer trust. Easy Digital Downloads offers automated tax rate calculations to help make this easier.

4. Build Trust and Credibility

Trust and credibility are crucial for eCommerce. Building trust and confidence with customers reduces the likelihood of them abandoning their shopping carts.

There are several ways you can build trust.

Display trust badges from security providers like McAfee or Norton. This helps communicate that you’re a legitimate and secure site. Payment logos also help.

Collect and highlight customer testimonials and product reviews and ratings on your product pages. These forms of social proof can influence purchasing decisions and add to your credibility before they even reach the checkout page.

Offer clear return and refund policies, terms of agreement, etc. Use clear and concise language. Avoid confusing or overly technical language.

In addition to your product pages and checkout, consider adding trust signals and similar elements to your homepage and/or website footer.

5. Optimize Your Site Performance

No one enjoys browsing a buggy website that takes too long to load.

Solve these preventable issues by consistently testing your own checkout and monitoring uptime on your site.

When did you last run through your checkout process for all types of items you sell? For example, purchasing a regular product and a subscription product if you sell both.

If you haven’t done it recently, you should so that you can see what your customers see when they shop with you.

Make sure it’s easy to navigate and performs well on mobile devices.

If you’re concerned about your online store’s speed or performance, you might consider switching to a more reputable WordPress eCommerce hosting provider.

Test your site speed with an online tool like Google PageSpeed Insights.

💡Check out our guide on optimizing eCommerce site speed.

Also, I recommend incorporating Search Engine Optimization (SEO) into your site maintenance and optimization strategy. Research shows that traffic from organic search tends to have the lowest average rate of cart abandonment. (Traffic from social media traffic has the highest).

6. Provide Excellent Customer Service

Excellent customer service is crucial for reducing and avoiding abandoned carts because it instills trust, addresses customer concerns promptly, and provides a seamless shopping experience. This makes customers more likely to complete their purchases and return for future business.

Offer live chat support to provide timely assistance to customers. A Salesforce st​​udy found a whopping 83% of customers expect an instant response from companies online.

Chatbots and self-service tools are excellent ways to ensure custom inquiries are addressed promptly.

Make sure your support options and contact information are easy to find. Consider adding a Frequently Asked Questions (FAQs) section to your site.

7. Send Cart Abandonment Recovery Emails

Just because someone abandons their shopping cart doesn’t necessarily mean that you’ve lost them forever. I highly recommend incorporating cart abandonment campaigns that focus solely on recovery.

In short, abandoned cart emails refer to follow-up emails to site visitors who left items in their carts without checking out. They’re an effective way to recover lost sales.

The personalized reminder emails allow you to gain more insight into potential reasons behind a customer leaving, and take the necessary steps to remedy it.

EDD and the Conditional Emails addon let you send automated eCommerce emails, including when certain events (like someone abandoning their cart) happen.

To increase the success of cart recovery campaigns, throw in a discount code or incentive like free shipping. A small offer may be all that’s needed to convince a shopper to complete their purchase.

8. Use Exit-Intent Popups

Exit intent popups are targeted messages that appear to customers when they are about to leave your site without completing their purchase. Adding them to your site can be an incredibly effective way to recover sales.

These popups work by tracking the user’s cursor movement. When the customer is about to leave the page, it triggers the popup message. This is where you can remind them of items left in their cart or offer a discount or special offer like free shipping.

Not only do exit-intent popups effectively capture customers’ attention, but they also provide a last-minute incentive to finish checking out.

If you want to add them to your site, OptinMonster is the ideal solution. It lets you create exit-intent popups and other lead-generation forms and on-site elements.

FAQs on eCommerce Cart Abandonment

Let’s wrap up with some frequently asked questions.

Reduce Shopping Cart Abandonment With EDD

Cart abandonment represents a huge amount of potential revenue loss for your store. Fortunately, you can influence this metric by optimizing your site to combat common causes of abandonment and improve your overall conversion rate.

If you sell digital products and want simple yet powerful solutions for enhancing your eCommerce site to provide a better customer experience, grab an Easy Digital Downloads pass today:

Want more eCommerce tips? Check out ways to effectively market digital products to increase sales.

📣 P.S. Be sure to subscribe to our newsletter and follow us on Facebook, Twitter/X, or LinkedIn for more WordPress resources!

The post Guide to Cart Abandonment: Top Reasons & Solutions first appeared on Easy Digital Downloads.

Black Friday and Cyber Monday are quickly approaching. If you’re an online seller, you know that these days can be a golden opportunity to boost your sales and grow your business.

But how do you get ready for this massive shopping event? A handful of essential strategies can help you make the most of this busy time of year for online shopping.

🔎 In this article, I’ll cover:

Why It’s Important to Prepare for Black Friday

In the U.S., Black Friday and Cyber Monday (BFCM) occur annually on the day after Thanksgiving and the following Monday, respectively. They typically mark the beginning of the Christmas shopping season and can be significant revenue drivers.

According to Statista research, nearly 70% of consumers planned to shop online for Black Friday.

As an online seller, there are so many benefits to preparing for and participating in these seasonal sales.

Increase Sales

Black Friday and Cyber Monday sales offer a unique opportunity to boost revenue in a short period.

By offering deep discounts, limited-time offers, and exclusive deals, you can entice customers to make purchases they might not otherwise have considered. The surge in online traffic during these events can lead to a major increase in revenue.

Boost Brand Awareness

The heightened consumer interest and increased online activity during Black Friday and Cyber Monday give you a chance to reach a wider audience and enhance your brand visibility.

Actively promoting your sales and offers on social, email, and other marketing channels can attract new customers and potentially strengthen your brand recognition.

Attract New Customers

Black Friday and Cyber Monday can be key in acquiring new customers who may become repeat buyers.

Running compelling deals and discounts can draw shoppers who may not be familiar with your brand or products. These new customers can become long-term, loyal customers if they have a positive shopping experience.

Improve Customer Loyalty

BFCM also presents an ideal opportunity to reward your existing customers for their loyalty.

Exclusive deals, early access to sales, and personalized discounts are excellent ways to demonstrate your appreciation and encourage repeat purchases. This can help strengthen customer relationships and build a loyal customer base.

How to Prepare for Black Friday

To fully leverage these opportunities and maximize sales, it’s important to prepare for Black Friday and Cyber Monday — which involves strategic planning.

Below are some tips to help you get started.

1. Establish Your Sale Schedule

Timing is crucial when it comes to Black Friday sales. A common strategy is to start sales early and extend them past Cyber Monday.

Consider early bird deals

Starting your sale a few days (or even a week or so) before Black Friday can be an effective way to capture ‘early bird shoppers’.

For example, you could offer exclusive discounts to your email subscribers a few days before the official sale starts. This will generate excitement and anticipation among your most loyal customers.

Emphasize limited-time offers

Create a sense of urgency with time-sensitive deals, such as flash sales or countdown timers.

Offer deep discounts on a limited selection of products for a limited time only. Promote your limited-time offers prominently on your homepage and social media channels.

Consider post-BFCM sales

Continue the momentum with additional discounts or special offers to entice customers to make one last purchase.

Bundle products together to offer greater value and encourage higher-ticket purchases.

2. Create Compelling Deals & Discounts

To attract customers and encourage impulse purchases, you need to offer irresistible deals and discounts. There are a few pricing strategies to consider.

As I’ll cover in a section below, Easy Digital Downloads makes it easy to create and manage discounts within WordPress.

You can set up specific discount codes, apply discounts to entire carts, or offer product-specific discounts.

3. Test & Optimize Your Store’s Performance

One of the most important things you can do to prepare for Black Friday as a digital seller is to make sure that your online store performs well.

A slow site can really hurt your business. In today’s fast-paced world, people expect websites to load quickly and efficiently. If your store is slow, they are likely to move on to a competitor’s website that offers a better user experience.

The goal is to make it easy for visitors to start shopping, find what they’re looking for, and complete the checkout process as quickly and as smoothly as possible.

Testing Your Site

Start by using a tool like Google PageSpeed Insights to test your site speed.

Simply enter your site URL and click Analyze. Then it gives you a performance score as well as suggestions for how to improve it.

Visit your site from the front end and navigate it as an online shopper would. Does everything load quickly? Is your checkout secure and optimized?

Run test purchases from your store to verify that everything is functioning correctly. EDD integrates seamlessly with the Stripe payment gateway and lets you easily test payments.

Don’t forget to visit and browse your site from a phone or tablet to ensure mobile optimization.

Optimizing Your Online Store

There are so many ways to optimize your eCommerce site.

In addition to implementing the suggestions provided by your page speed test, I also recommend looking for opportunities to improve your checkout.

For example, minimize the amount of steps involved as much as possible. Only ask customers for necessary information.

Consider enabling guest checkout, even if it’s just for the busy holiday season.

Another reason to use Stripe is because it lets you accept digital wallet and mobile payment methods like Apple Pay and Google Pay. This can help ensure your customers complete their transactions with ease.

💡 Learn more ways to optimize your checkout process and improve your site speed.

4. Highlight BFCM Sales Across Your Site

Plan ahead of time where and how you’ll highlight the sale across your website. There are a handful of Black Friday promotion ideas you could incorporate.

For instance, a popular strategy is to create a dedicated landing page that showcases your best deals.

A plugin like SeedProd makes building a custom landing page super simple, even without any coding knowledge. There are also plenty of templates to choose from.

I also recommend using OptinMonster to add engaging banners, exit-intent pop-ups, and other on-site elements to promote the deals and optimize conversions.

When creating your campaigns, there are a few tips to keep in mind.

• Use a clean, minimalist design that focuses attention on your offers.
• Include clear Calls to Action (CTAs). Make sure your buttons are visible and easy to click, even on mobile devices.
• Feature your top deals and promotions prominently on the page. Use bold headlines, bullet points, and contrasting colors to make them stand out.
• Consider adding a countdown timer to create a sense of urgency.
• Build trust with potential customers by including security badges, customer testimonials, and contact information.

5. Promote Sales Across Multiple Channels

To make the most of your Black Friday marketing campaigns, start early and incorporate multiple channels.

Send targeted email marketing campaigns to your subscribers and existing customers.

Create engaging social media posts and run contests and giveaways.

Consider sending push notifications to inform users when the sale begins.

If it’s in your budget, you could use paid advertising to reach a larger audience. Another option is to use affiliate marketing and partner with influencers/other marketers in your niche to promote your sales.

💡For more ideas, check out our eCommerce content marketing guide.

Creating Black Friday Discounts in EDD

If you’re selling digital products, you’re probably using Easy Digital Downloads.

One of the many benefits of this complete digital selling WordPress plugin is that it streamlines and simplifies discount code creation and management.

You can set up specific discount codes, apply discounts to entire carts, or offer product-specific discounts.

Everything you need is under Downloads » Discounts.

To create a new discount, select Add New.

Next, name your discount and add the code for customers to apply at checkout. You can enter your own or, if you have EDD Pro, use the Generate Code button.

Then, choose a percentage (%) or fixed amount ($) discount from the Amount drop-down menu. Next, add how much you want the deal to be.

The next few settings let you define which product(s) this discount applies to and what requirements must be met.

Under Start date and Expiration date, you can pick the dates and times to begin and end the Black Friday and Cyber Monday sales.

When you’re done, select Add Discount Code.

🏷 For more, feel free to check out the following guides:

• Creating and Using Discount Codes
• Add Discount Code Field to Checkout
• Create a First-Order Discount
• Recurring Renewal Discounts

FAQs on Preparing for Black Friday

Let’s wrap up with some frequently asked questions.

Prepare for Black Friday With EDD

By following these tips and leveraging the power of Easy Digital Downloads, you can prepare for Black Friday and help ensure it’s your most successful yet. Don’t miss this opportunity to boost your sales and grow your business.

Don’t have Easy Digital Downloads yet? Grab a pass and enhance your online store in minutes.

Want even more ways to drive revenue? Learn how to boost sales with upsells and cross-sells!

📣 P.S. Be sure to subscribe to our newsletter and follow us on Facebook, Twitter/X, or LinkedIn for more WordPress resources!

The post How to Prepare for Black Friday as a Digital Seller first appeared on Easy Digital Downloads.

From streamlining the checkout process and optimizing content to automating marketing campaigns and uncovering valuable data-driven insights, the right extensions can help take your online store to the next level.

But with so many options, how do you choose which ones to use? This guide makes it easier.

In this article, I’ll cover:

The Role of WordPress Plugins in eCommerce

WordPress is a popular content management system (CMS) that powers millions of websites—over 43% of the internet, to be exact! It is also a powerful platform for selling digital products online.

But WordPress doesn’t come with eCommerce functionality out of the box.

There are many WordPress plugins available that can help you set up and manage your online store, including plugins for payment processing, product management, marketing, and more.

For instance, payment processing plugins allow you to accept payments from customers. Product management plugins help you manage your digital products. These plugins can help you create and edit products, add product images and descriptions, and organize your products into categories.

In addition to the plugins mentioned above, there are many other WordPress plugins for digital products and selling online. These plugins can help you with tasks such as security, SEO, and customer support.

What to Look for in WordPress Plugins

When searching, comparing, and selecting WordPress plugins for your eCommerce site, there are a few factors to consider. Some of the most important include:

• It is compatible with your theme and other plugins to ensure seamless functioning.
• The features and cost offer the functionality needed at a price point within your budget.
• There is support offered by the developer, which can be invaluable if you run into any issues.
• Positive ratings and reviews based on real peoples’ experience using the plugin.

To optimize plugin performance, follow best practices such as regularly updating plugins, using caching plugins, and minimizing the number of active plugins.

Regularly updating plugins keeps them secure and compatible with the latest WordPress versions. Caching plugins enhance website speed by storing frequently accessed data in memory, reducing the need for database queries. Limiting the number of active plugins reduces resource usage and potential conflicts.

Additionally, prioritize security by choosing plugins from trusted sources, regularly backing up your website, and implementing security measures such as firewalls and SSL certificates.

Top WordPress Plugins for Digital Products

Now it’s time to get into the best WordPress plugins for digital products and eCommerce sites. I’ll break them down by category.

eCommerce and Shopping Carts

To create your online store, you need an eCommerce solution. These plugins can help you create and edit products, add product images and descriptions, organize your products into categories, etc.

Easy Digital Downloads

Easy Digital Downloads (EDD) is the best WordPress plugin for selling digital products.

This powerful and complete eCommerce solution is designed specifically to help businesses and individuals sell digital content such as eBooks, software, music, and more.

One of the key features of EDD is its user-friendly interface, making it easy for anyone to set up and manage an online store. You can add and optimize product pages, create download links, customize the checkout, and securely process payments.

Plus, you can use it for free. If you want more advanced features or access to the plethora of premium add-ons, you can choose from one of the EDD Pro plans.

WooCommerce

WooCommerce is the most popular WordPress plugin for eCommerce. While it does let you sell digital files, its primary focus is on sellers offering physical products.

If you plan to offer both, it can be a cost-effective solution and an EDD alternative. 

Like EDD, WooCommerce includes a full cart and checkout system, integrates with popular payment gateways, and has a ton of add-ons to choose from. One of its stand-out features is its order and inventory management tools. 

Payment Gateways and Checkout

Payment gateways are a critical aspect of running an online store. You need them to process payments from your customers.

Two of the most popular payment gateways are Stripe and PayPal. Both Easy Digital Downloads and WooCommerce come with built-in support for these gateways.

If you don’t need or want a full shopping cart system and therefore don’t need EDD or WooCommerce, you can use a payment plugin like WP Simple Pay. This lets you accept one-time payments, which can be helpful if you’re selling a single product.

Regardless of which eCommerce or payment plugin you use, to accept payments for your digital products, you’ll need to choose which payment gateway(s) to support.

Stripe

I always recommend Stripe to online sellers.

Stripe is a top-tier payment gateway for WordPress users due to its exceptional features and user-friendly interface. Stripe seamlessly integrates with popular WordPress plugins for digital products and selling, including WooCommerce and Easy Digital Downloads.

Use it to accept payments from customers worldwide, with its support for over 100 currencies. Benefit from Stripe’s advanced fraud detection and prevention measures to protect your business and customers.  

With Stripe, you can offer a wide range of payment methods, including credit cards, debit cards, Apple Pay, Google Pay, and more. Through Stripe Link, users can save payment information for faster checkout on future purchases.

Learn more about selling digital downloads with Stripe.

PayPal

If Stripe isn’t offered in your country, PayPal is another solid option.

PayPal is a widely recognized and trusted online payment platform that allows individuals and businesses to send and receive money. It has been a popular choice for online transactions for many years due to its ease of use, security, and global reach.

PayPal Commerce, specifically, is an excellent choice for online sellers. It’s accepted in over 200 countries and territories, making it a great option for businesses with an international customer base.

PayPal supports a variety of payment methods, including credit cards, debit cards, bank transfers, and PayPal balance. PayPal Commerce integrates seamlessly with WordPress and EDD, making it easy to set up and use.

Learn how to set up PayPal in WordPress.

Recurring Payments

If you have a subscription-based business, EDD Recurring Payments is one of the must-have WordPress plugins for digital products. This add-on allows you to offer ongoing access to your products. Customers can automatically renew their purchases at regular intervals.

By using the Recurring Payments add-on, you can generate recurring revenue and build a loyal customer base. This add-on offers various features such as flexible billing cycles (daily, weekly, monthly, yearly), trial periods, and easy management of customer subscriptions.

Additionally, it integrates seamlessly with popular payment gateways like PayPal and Stripe, providing a convenient and secure payment experience for your customers.

Multi-Currency

If you’re looking for WordPress plugins for digital products being sold to a global audience, currency converters are a must. The EDD MultiCurrency add-on lets you accept payments in various currencies, making it easier for international customers to purchase your products.

Automatically convert prices from your base currency to the customer’s preferred currency. Display product prices in the customer’s preferred currency on your website.

The extension keeps exchange rates up-to-date using real-time data. It also automatically calculates taxes based on the customer’s location and the applicable tax rate.

Memberships and Subscriptions

If you want to offer exclusive content or access to premium features, a membership plugin can be helpful. Let’s explore some popular options.

MemberPress

MemberPress is a versatile WordPress plugin designed to help you create and manage membership sites, sell digital products, and control access to your content. It’s a popular choice among online sellers due to its robust features and ease of use.

One of the key benefits of MemberPress is its ability to create different membership levels. This allows you to offer varying levels of access to your content, from free trials to premium subscriptions. Each membership level can have its own set of privileges, such as access to exclusive content, forums, or discounts.

MemberPress also provides tools for user management and reporting. You can easily manage your members, track their activity, and generate reports on your sales and revenue. This information can be valuable for understanding your customer base and making data-driven decisions.

Software Licensing

The EDD Software Licensing extension is a valuable tool for online sellers using EDD to sell software products. This extension provides a robust system for managing software licenses, ensuring that your customers have the correct access to your products and preventing unauthorized use.

Key features include:

• License key generation
• License activation and deactivation
• Limit enforcement
• License expiration and recovery

Use the EDD Software Licensing extension to protect intellectual property, improve the customer experience, and increase revenue.

All Access

The EDD All Access add-on is a powerful tool for selling multiple digital products. It provides a convenient way for customers to purchase access to all or a selected group of your products at a discounted price.

You can use it to create:

• Bundles of related products and offer them at a discounted price.
• Different membership levels granting access to specific products or bundles.
• Access restrictions that control access to products based on membership levels or individual purchases.
• Discount codes.

The EDD All Access add-on helps to increase sales, improve customer satisfaction, and streamline the purchasing process.

Marketing and Lead Generation

Marketing WordPress plugins for digital products and their promotions can be incredibly helpful. These plugins can help you create email marketing campaigns, manage your social media presence, and track your sales and marketing data.

WPForms

WPForms is a powerful WordPress plugin that allows you to create beautiful and engaging forms for your website. With WPForms, you can easily collect leads, conduct surveys, process payments, and more.

Some of the key features of WPForms include:

• Drag-and-drop form builder
• Pre-built templates
• Conditional logic
• Payment integrations
• Email marketing integrations

WPForms is particularly useful for selling digital products because it allows you to create secure and customizable forms. You can use WPForms to collect customer information, such as their name, email address, and credit card number.

OptinMonster

OptinMonster is a powerful WordPress plugin that helps create high-converting opt-in forms and campaigns to grow your email lists, capture leads, and boost sales.

One of the key features of OptinMonster is its drag-and-drop form builder. This makes it easy to create beautiful and engaging opt-in forms without any coding required. OptinMonster also comes with a variety of pre-built templates that can be used to get started quickly.

OptinMonster can help increase your conversion rates. By creating targeted opt-in forms, you can capture leads from your website visitors and turn them into paying customers. OptinMonster also offers a variety of features that can help users track the performance of their campaigns and optimize them for better results.

AIOSEO

Search engine optimization (SEO) is crucial for online stores and those selling digital products. It helps improve the visibility and ranking of your website in search engine results pages (SERPs), leading to increased organic traffic and potential customers.

The AIOSEO WordPress plugin is a powerful tool that can help you optimize your online store for search engines.

AIOSEO takes care of various technical SEO aspects that can impact your website’s ranking. It automatically generates XML sitemaps, enables SSL certificates, and helps you optimize your website’s speed.

The plugin also provides real-time content analysis and recommendations to help you create search engine-friendly content. AIOSEO checks your content’s readability, keyword density, and overall SEO score, guiding you toward creating content that ranks well in search results.

AffiliateWP

Affiliate marketing is a performance-based marketing strategy where the affiliate earns a commission for promoting your products or services. When a customer clicks on the unique affiliate link and makes a purchase, they receive a percentage of the sale.

Affiliate marketing can be a lucrative way for online sellers to generate additional revenue streams and reach new customers. By partnering with influencers, bloggers, and other website owners, you can tap into their audience and promote your digital products to a wider audience.

AffiliateWP is a popular WordPress plugin that helps online sellers manage their affiliate marketing programs. It provides you with all the tools needed to track affiliate referrals, generate unique affiliate links, and pay commissions to your affiliates.

Social Proof and Trust

Social proof is a psychological phenomenon that influences people’s behavior based on the actions of others. In the context of eCommerce, social proof can play a crucial role in building trust and transparency for sites selling digital products.

When potential customers see that others have had positive experiences with a particular product or service, they are more likely to believe that it is trustworthy and valuable. This can lead to increased sales and improved customer satisfaction.

TrustPulse

TrustPulse is a WordPress plugin designed to increase conversions and sales by leveraging the power of social proof. It works by displaying real-time notifications of recent purchases, signups, and other website activity to your visitors. This creates a sense of urgency and encourages potential customers to take action by showing them that others are already buying and enjoying your product or service.

TrustPulse is particularly useful for people selling digital products because it can help build trust and credibility with potential customers. When visitors see that others have recently purchased and enjoyed a digital product, they are more likely to believe that it is a worthwhile investment. This can lead to increased sales and improved customer satisfaction.

EDD Reviews

Customer reviews play a crucial role in building trust and credibility for eCommerce sites selling digital products. Since digital products can’t be physically inspected before purchase, reviews provide potential customers with valuable insights and social proof.

Positive reviews can increase conversion rates, improve customer satisfaction, and enhance brand reputation.

The EDD Reviews add-on allows you to easily collect and display reviews for your digital products.

Customer Service and Support

Providing excellent customer support is crucial for any online business, especially when selling digital products. Quick responses, helpful resources, and friendly service can turn a frustrated visitor into a loyal customer. These plugins will help you provide top-notch support and build lasting customer relationships.

Heroic KB

A knowledge base is a self-serve library of information that empowers customers to find solutions to common problems. Heroic Knowledge Base lets you create a searchable database of articles, FAQs, and tutorials directly on your WordPress site.

This type of knowledge-centered approach to support reduces tickets and inquiries, improves customer satisfaction, and frees up your time.

The WordPress knowledge base plugin blends seamlessly with your theme and lets you create and manage articles effortlessly via its intuitive interface. In addition to providing a way for your customers to quickly find the information they need, the tool has a feedback system so you can gather valuable insights.

If your customers can’t find what they’re looking for, they can contact you directly via email. But there’s a way to simplify that as well.

Heroic Inbox

Managing customer emails can quickly become overwhelming. The perfect complement to Heroic Knowledge Base, Heroic Inbox centralizes all your support conversations in one place.

This WordPress help desk plugin allows you to track inquiries, assign tasks, and collaborate with your team, ensuring that no message falls through the cracks. You can work together to resolve customer issues and automate your support process and workflows.

Reporting and Analytics

Tracking, analytics, and reporting are crucial to the success of any eCommerce business. By monitoring key metrics, online sellers can gain valuable insights into their customers’ behavior, identify trends, and make data-driven decisions to improve their marketing and sales strategies.

MonsterInsights

MonsterInsights is a powerful WordPress plugin that provides comprehensive tracking, analytics, and reporting solutions specifically tailored to the needs of online sellers. It seamlessly integrates with Google Analytics, making it easy for users to track website traffic, conversions, and other important metrics.

One of the key features of MonsterInsights is its ability to track eCommerce-specific data. This includes tracking product performance, revenue, and conversion rates. This information can help identify your best-selling products, optimize product pages, and target marketing efforts more effectively.

EDD Advanced Reports

Easy Digital Downloads includes basic reporting features in its free version, allowing you to track sales, earnings, and other essential metrics.

However, the EDD Advanced Reports extension offers enhanced reporting capabilities that can be particularly useful for selling digital products. This includes customizable reports, advanced metrics, and data export.

The EDD Advanced Reports extension can be a valuable tool for gaining deeper insights into sales performance, identifying trends, and making informed decisions to optimize your digital product business.

Learn more about eCommerce reporting.

FAQs on WordPress Plugins for Digital Products

Let’s wrap up with some frequently asked questions about using WordPress plugins for digital products and online selling.

Integrate EDD With Essential WordPress Plugins

By combining these essential WordPress plugins for digital products and eCommerce, you can create a robust and efficient system for selling online.

Want to unlock access to EDD’s extensive collection of premium add-ons that help boost eCommerce success? Grab your pass today.

Grab an Easy Digital Downloads Pass

Looking for more WordPress plugins for digital products? Check out the best plugins for eCommerce sites!

P.S. Be sure to subscribe to our newsletter and follow us on Facebook or Twitter for more WordPress resources!

The post Essential WordPress Plugins for Digital Products first appeared on Easy Digital Downloads.

Whether starting a new online shop or expanding an existing business, WordPress is a powerful, cost-effective solution

If you’re looking for a beginner-friendly tutorial on how to make an eCommerce website with WordPress, you’ve come to the right place.

In this article, I’ll cover:

Why Build an eCommerce Site With WordPress?

WordPress is a flexible and popular content management system (CMS). In fact, it powers over 43% of all websites! While many know it as a blogging platform, it’s also ideal for creating eCommerce stores.

Other solutions, such as online marketplaces and SaaS platforms, typically charge high fees. Plus, they are limited in customizations, direct communications with customers, and pricing options.

Self-hosted WordPress.org sites give you the highest level of control and profitability.

Because it’s open-source, WordPress is free to use. It’s also known for its straightforward interface. It makes it easy for beginners to navigate and manage their stores without extensive technical knowledge.

WordPress offers a vast library of plugins you can use to extend its functionality. This plethora of add-ons helps cater to various eCommerce needs. You can easily add features like additional payment gateways, email marketing integrations, and customer support tools to your store.

WordPress is built with SEO in mind, ensuring your website is optimized for search engines. This helps you reach a wider audience and drive more organic traffic.

Finally, WordPress has a large and active community. There’s a seemingly infinite amount of resources, tutorials, and support available for troubleshooting and learning. If you face any challenges, you can find assistance from other WordPress users or experts.

Learn more about the pros and cons of using WordPress for eCommerce.

WordPress eCommerce Website Costs

When launching a store, it’s important to consider costs. WordPress is free. But there are other expenses to factor in. Here’s a breakdown of the average costs for a WordPress eCommerce website.

Initial Setup Costs

Ongoing Costs

The total cost of creating and managing a WordPress site can vary depending on your specific needs and the features you choose. Generally, expect to spend between $100 to $500 for the initial setup and $20 to $100 per month for ongoing costs.

How to Make a WordPress eCommerce Website

Now let’s get into the step-by-step guide on how to create a WordPress eCommerce website.

1. Get Your Hosting and Domain

Before building your WordPress eCommerce website, secure a hosting plan and a domain name.

Choosing a WordPress Hosting Provider

Web servers are important. They are the infrastructure powering your site. Your host influences your site speed, security, and performance. If you’re new to website management, consider managed WordPress hosting, which handles technical aspects like updates and security.

Look for hosting providers that offer WordPress hosting and support eCommerce functionalities. Compare different hosting providers based on features, pricing plans, and customer support.

I recommend SiteGround Managed hosting plans.

They come with everything you need to start a store. This includes one-click WordPress and Easy Digital Downloads installs, free SSL certificates, built-in SuperCacher for lightning-fast loading times, and more.

Check out the best WordPress hosting for eCommerce for more options.

Purchasing a Domain Name

When choosing a domain, select one that is memorable, easy to spell and pronounce, and relevant to your business or website’s purpose. Avoid using hyphens or numbers; they can make your domain name more difficult to remember and type.

It’s also important to choose a domain name extension appropriate for your website, such as .com, .net, or .org. Once you register a domain name, it’s yours for a year. But you’ll need to renew it annually to keep it active.

There are a handful of options for where to get one. A domain registrar is a company that sells and manages domain names. Popular options include GoDaddy and Namecheap.

Check with your web host as some include domain registration services with their plans. You’ll need to search for an available domain, then complete the steps to purchase and register it.

2. Install WordPress

The next step is to download WordPress, the free and open-source CMS that allows you to create and manage a website. This process varies by host.

Your first option is a one-click installation. Most hosting providers offer a one-click WordPress installation process. Follow the instructions provided by your hosting provider to install WordPress on your domain.

The second option is manual installation. If your web hosting provider doesn’t offer one-click installation, you can manually install WordPress by following the official WordPress installation guide.

Once WordPress is installed, you can access your WordPress dashboard, or admin area. It’s where you can start customizing your website and setting up your store.

3. Configure Your eCommerce Plugin

WordPress doesn’t come with eCommerce functionality out of the box. To create a store capable of accepting credit card payments, you need an eCommerce plugin.

There are several to choose from. The best eCommerce plugin depends on factors like what you’re selling (digital versus physical products), your budget, and whether you want a full shopping cart system.

For digital products, use Easy Digital Downloads (EDD).

To sell physical ones, WooCommerce is a popular choice. Learn more about Easy Digital Downloads vs WooCommerce.

To install the plugin, go to Plugins » Add New Plugin from your WordPress dashboard. Enter the plugin name in the search field to locate it. 

Using a premium eCommerce plugin? You’ll likely download the plugin as a .zip file after completing your transaction. Go to Upload Plugin » Choose File and select the zip file. 

Next, click on Install Now followed by Activate Plugin. 

4. Set Up Your Online Store

Once you install and activate your eCommerce plugin, you can begin setting up your store.

I’ll be using the EDD plugin to create a WordPress site for selling digital files. The following step-by-step instructions for configuring your store may vary if you’re using a different plugin. However, the general process will be similar.

Once activated, the EDD plugin adds a Downloads menu item to your WordPress admin area.

You can click on the Get Started button shown on the welcome screen to launch the setup wizard.

Alternatively, you can go to Downloads » Settings.

Under General, enter your business details, location currency, etc. 

The General Settings area of the Easy Digital Downloads plugin allows you to configure basic settings for your store. These settings include:

• Store name and address.
• Email address and phone number of your business.
• The preferred currency that you will use for transactions.
• Tax rates you will charge customers.

Payment Gateways

A payment gateway serves as a bridge between your eCommerce store and payment processors, facilitating secure online transactions. In other words, it allows your customers to make seamless and safe transactions online. 

I recommend Stripe for its array of payment options, global reach, and robust security features. PayPal is a solid alternative.

To integrate Stripe with Easy Digital Downloads, go to the Downloads » Settings » Payments tab. Select Stripe from the available gateways.

Then under the Stripe tab, click Connect with Stripe.

Follow the on-screen instructions to authorize your Stripe account. Once connected, customers will be presented with Stripe’s secure payment form during checkout, ensuring a smooth and secure payment experience.

Additional Settings

There is a wide range of other settings you can configure for your WordPress eCommerce website. For guidance, visit our documentation EDD Quickstart Guide.

• Optimize Your Checkout Page
• Customize Email Templates
• Automate Tax Calculations

5. Add Your Products

Create product listings for your products, including product titles, descriptions, pricing, and file downloads.

To add new products, from your WordPress dashboard, go to Downloads » Add New. 

On the Add New Download page, you can create your product page for what you’re selling.

There’s a ton of information you can add. Let’s take a look at the most important areas.

Product Name

This should be clear and descriptive so that customers know what they are purchasing. Use a keyword-rich name to help customers find your product when searching.

Detailed Product Description

This is your chance to sell customers on your product and convince them to buy. Use clear and concise language to describe your product’s features and benefits. Avoid using jargon or technical terms that customers may not understand.

Product Pricing

Easy Digital Downloads supports a variety of pricing settings, so you can offer your product at a fixed price, a variable price, or even for free. You can also use the Recurring Payments add-on to offer subscriptions. Consider your product’s value and the prices of similar products when setting your price.

Download Files

If you’re selling physical products and, therefore, using a plugin like WooCommerce, you’d skip this step. Instead, this is probably the point where you’d configure inventory and shipping details.

But if you’re selling digital products like I am for this example, the Download Files section is where you add the file(s) that customers are paying to download.

The type of file depends on what you’re selling. For instance, you can use .doc, PDFs, .epub, etc.  Make sure your file is in a format that is compatible with the devices that your customers will be using. I recommend selling zip files.

The File Name will be used as the clickable link text for users to download the file. In this case, I’ll use ‘Download eBook’. Click the link icon under File URL to upload your file(s).

Download Image

Finally, choose a feature image that represents your product. This image will be displayed on your product’s download page and in your store’s product listings. Use a high-quality image that is both optimized and engaging.

Once you have entered all of the necessary information, click the Publish button to create your new product.

Repeat this for as many products as you want to add to your eCommerce website. 

6. Choose and Customize Your Theme

If you haven’t already, you’ll also want to choose and customize your theme. Your WordPress theme and web design determine the overall look and feel of your store. 

There are so many options available, both free and paid. Browse the WordPress Theme Directory or explore premium theme marketplaces to find a theme that suits your needs.

I recommend focusing on themes for eCommerce stores specifically. For instance, EDD has two themes, Themedd and Vendd, that are purpose-built for digital download stores.

Choose a theme that is compatible with the features you’re looking for and aligns with your brand’s aesthetic.

To browse and add themes, go to Appearance » Themes » Add New Theme from your admin area.

Use the Feature Filter to narrow your search. For instance, you can apply the E-Commerce filter.

When you hover over an option, you can select Preview or Install. Once activated, hover your mouse over the theme and select Customize.

Then you can modify the typography, colors, layouts, and other elements.

7. Preview/Test Your WordPress eCommerce Website

Now the only thing left to do is preview your website from the front end. You want to make sure that everything looks as functions as it should.

Hover over your website name in the top-left of your WordPress dashboard, then click on Visit Site.

Go through each page of your site. Pretend you’re a customer. Add items to your cart and go to your checkout. You can visit the documentation of your payment gateway to see how to test payments. 

Helpful WordPress Plugins for eCommerce

One of the great things about using WordPress is how extendable and customizable it is. Regardless of which eCommerce solution you’re using, there are add-ons available to enhance and elevate just about any aspect of your website.

Below are some of the top WordPress plugins I recommend to online sellers.

Easy Digital Downloads Extensions

I’ll start with EDD-specific extensions before getting into the more general options.

EDD Extension	Purpose
Recurring Payments.	Allows customers to make recurring payments for products or services. Increases customer retention and provides a steady stream of revenue.
Software Licensing.	Protects software products from unauthorized use. Ensures that customers only use the software they have purchased.
Cross-sells and Upsells.	Suggests related products to customers during the checkout process. Increases the average order value and boosts sales.
Reviews.	Enables customers to leave reviews and ratings for products. Builds trust and credibility with potential customers.
Advanced Reports.	Provides detailed reports on sales, customers, and products. Helps you make informed decisions about your business.
Free Downloads.	Allows customers to download digital products for free. Attracts new customers and generates leads.
Purchase Rewards.	Rewards customers for making purchases. Encourages repeat business and builds customer loyalty.

Other Helpful WordPress Plugins

Now let’s explore some of the most popular and robust WordPress plugins to consider using on your eCommerce site.

OptinMonster

This is a powerful WordPress plugin to help businesses to create high-converting opt-in forms, exit-intent popups, and other lead generation tools. With its user-friendly drag-and-drop interface, OptinMonster makes it easy to quickly build and customize campaigns to capture email addresses, grow subscriber lists, and boost sales.

AffiliateWP

AffiliateWP is a WordPress plugin that helps website owners create and manage affiliate programs. It makes it easy to track referrals, calculate commissions, and pay affiliates for their sales. With its powerful features and seamless integration, AffiliateWP is an excellent choice for WordPress eCommerce websites looking to boost sales through affiliate marketing. 

AIOSEO

Search engine optimization (SEO) is crucial for increasing your website’s visibility and attracting organic traffic. The AIOSEO plugin can help you optimize your eCommerce site, including on-page SEO, technical SEO, and so much more. 

MonsterInsights

This WordPress plugin seamlessly integrates Google Analytics with your website. It allows you to track essential metrics such as website traffic, user behavior, and sales performance.

With its user-friendly interface and advanced features like enhanced eCommerce tracking, MonsterInsights provides valuable insights into your customers’ journey. It helps you make data-driven decisions to optimize your WordPress eCommerce website for better conversions and revenue growth.

WPForms

WPForms is a powerful and user-friendly WordPress form builder plugin that allows you to create beautiful and functional forms for your website in minutes. With WPForms, you can easily create contact forms, surveys, polls, payment forms, and more. It is the most beginner-friendly form builder on the market, making it easy for anyone to create forms without any coding knowledge.

SeedProd

SeedProd is a powerful WordPress page builder plugin that enables users to create beautiful, high-converting landing pages, sales pages, opt-in pages, and more without writing any code. With its drag-and-drop interface, pre-built templates, and advanced customization options, SeedProd makes it easy for anyone to create stunning pages that drive conversions and boost sales.

FAQs on WordPress eCommerce Sites

Here are some frequently asked questions about creating a WordPress store.

Carefully consider these costs and plan accordingly. Doing so helps you create a successful WordPress eCommerce website without breaking the bank.

Build Your WordPress eCommerce Website

Congrats! You’ve learned how to make your own WordPress eCommerce website. With these simple steps, you can build a store and start selling in no time.

If you plan to sell digital products but don’t have a plugin yet, grab an EDD pass.

Grab an Easy Digital Downloads Pass

Want more ideas on how to make money online? Check out our beginner’s guide on selling digital downloads.

P.S. Be sure to subscribe to our newsletter and follow us on Facebook or Twitter for more WordPress resources!

The post How to Make a WordPress eCommerce Website first appeared on Easy Digital Downloads.

In today’s digital age, selling online has become more accessible than ever. If you’re looking to launch or grow your digital products business by creating an eCommerce website, you’ve probably come across WordPress.

It’s one of the most popular content management systems (CMSs). This is largely due to its flexibility, affordability, and extensive ecosystem of plugins and themes.

But is it the right solution for your specific needs?

In this article, I’ll cover:

An Introduction to WordPress

WordPress is a free and open-source CMSs in the world. It is easy to use and can be customized to meet the needs of any website or blog.

WordPress is released under the GNU General Public License (GPL). This means that anyone can use, modify, and distribute it without paying royalties.

With over 43% of websites powered by it, WordPress is used by many individuals and organizations—from small businesses to large corporations.

You can explore WordPress eCommerce website examples in the WP showcase.

WordPress.com vs WordPress.org

Before we dive into the specifics of using WordPress for eCommerce websites, it’s important to note there are two main versions: WordPress.com and WordPress.org.

While both platforms are easy to use and offer similar features, there are several key differences between the two.

WordPress.com is a hosted platform that provides all the tools and services needed to create a basic website or blog. This includes hosting, security, and updates.

WordPress.org is a self-hosted platform that gives users complete control over their website. This includes choosing your own hosting provider, managing security, and installing plugins. WordPress.org also offers a wider range of themes and plugins than WordPress.com.

Feature	WordPress.com	WordPress.org
Control & customization	WordPress.com does not allow users to access the underlying code of their site.	Complete control over every aspect of your website, from the design to the functionality. Access to the underlying code of your site for unlimited customization options.
Pricing	The basic plan is free. Premium plans offer more features and support.	You need to purchase your own hosting and domain.
Security & maintenance	WordPress.com takes care of all the security updates and maintenance.	Some technical knowledge may be needed to manage your hosting, security, and updates. A managed host can handle this for you.
Ads	WordPress.com displays ads on free and personal plan sites.	Sites are ad-free, giving your site a more professional look and feel.
Plugins	Limited selection of plugins available.	The vast library of plugins available allows you to add any feature or functionality—including those needed for eCommerce.

WordPress.org is the better option if you want complete control over your website and the ability to customize it to your liking. It’s also the best option to use WordPress for eCommerce purposes.

Let’s explore some of the advantages and disadvantages of doing so.

Pros of WordPress for eCommerce

There are a wide range of benefits to using WordPress for eCommerce websites.

WordPress has a user-friendly interface that makes it easy to create and manage content, even for those with no technical experience.

Cost-Effective

One of the biggest reasons to consider WordPress is that it’s a cost-effective solution.

WordPress is a free open-source platform, so you don’t have to pay any licensing fees. This makes it an attractive option for businesses on a budget.

You can download and use WordPress for free. All you need to take your site live is a domain name and hosting plan—which are incredibly affordable.

Additionally, there are countless free plugins and themes available, further reducing your upfront costs.

Learn more about the cost breakdown of eCommerce sites.

Extensive Customization Options

Another one of WordPress’s greatest strengths is its flexibility. WordPress can be customized to meet the needs of just about any website—from simple blogs to complex online stores.

With the vast array of WordPress themes and plugins, you can easily customize your online store to match your brand identity and unique selling proposition.

SEO-Friendly Platform

The eCommerce landscape is incredibly competitive. To stand out among your competitors and increase your visibility in search engines, you need a sound Search Engine Optimization (SEO) strategy.

WordPress is inherently SEO-friendly, making it easier for your digital products to rank higher in search engine results. The platform’s clean code structure and built-in SEO features.

Plus, it’s compatible with popular SEO plugins like AIOSEO that help streamline your online store optimization.

Large and Active Community

WordPress boasts a massive and active community of developers, users, and support forums. This means you can find help and resources whenever you need them. Whether you’re facing technical issues or seeking advice on marketing strategies, the WordPress community is there to assist you.

Scalability

WordPress is a powerful and extensible platform, making it easy to add new features and functionality. As your business grows, WordPress can scale with you.

With the right hosting plan and optimization techniques, you can handle increased traffic and expand your product offerings without sacrificing performance.

Cons of WordPress for eCommerce

As with any type of platform or service, using WordPress for eCommerce is not without its downsides. While the pros far outweigh the cons, there are some downsides worth considering.

Some Technical Expertise Required

While WordPress is user-friendly, setting up and managing an online store still requires some technical knowledge. You’ll need to understand basic website maintenance tasks, such as installing plugins, updating themes, and ensuring security. If you’re not comfortable with these aspects, you may need to hire a developer or web designer.

Security and Performance Concerns

Like any online platform, WordPress is susceptible to security threats. It’s essential to keep your WordPress installation, plugins, and themes up-to-date to protect your website from vulnerabilities. Additionally, implementing strong security measures, such as using complex passwords and regular backups, is crucial.

Check out WP Beginner’s WordPress security guide for more.

While WordPress is generally fast and efficient, performance can be impacted by factors like poor-quality hosting, heavy plugins, and unoptimized images. To ensure a smooth user experience, it’s important to choose a reliable hosting provider, minimize the number of plugins, and optimize your website’s media files.

Plugin Compatibility Issues

WordPress’s extensive ecosystem of plugins can be a double-edged sword. While there are plugins for almost every conceivable need, compatibility issues can arise. It’s essential to research and choose reputable plugins carefully, and regularly test for conflicts.

Explore some of the best WordPress plugins for eCommerce sites.

Limited Built-in eCommerce Features

While WordPress offers a solid foundation for eCommerce, it doesn’t come with the functionality by default. You need a plugin for creating a store and accepting payments.

Out of the box, WordPress lacks some of the advanced features found in dedicated eCommerce platforms. For example, you may need to install additional plugins to handle inventory management, shipping calculations, and customer relationship management (CRM).

That said, there are plenty of high-quality plugins for eCommerce to choose from.

Best WordPress Plugins for eCommerce

A critical part of building a successful eCommerce website with WordPress is selecting the right plugin.

Easy Digital Downloads (EDD)

EDD is a powerful WordPress eCommerce plugin purpose-built specifically for selling digital products and digital downloads. This includes software, eBooks, music, videos, and much more.

With its user-friendly interface and robust features, EDD simplifies the process of managing and selling digital goods. It offers features like file protection, license keys, discounts, recurring subscriptions, and more.

EDD is also highly customizable, with numerous add-ons and integrations available. You can choose from multiple payment gateways, integrate with popular email marketing platforms, and access and export detailed sales reports.

EDD is also affordable. You can use the Lite Core plugin for free, forever. For more advanced capabilities and premium extensions, you can upgrade to EDD Pro, with multiple pricing tiers available depending on your specific needs.

Learn more about EDD Free vs Pro.

WooCommerce

The most known and widely used WordPress plugin for selling online is WooCommerce. It’s particularly well-suited for those selling physical products.

Whether you’re selling a few items or running a large online store, WooCommerce can handle it. It’s a great choice for sellers who require robust inventory management, advanced shipping options, or integration with popular payment processors.

One of WooCommerce’s greatest strengths lies in its flexibility. It can be customized to fit almost any eCommerce need, thanks to its extensive ecosystem of extensions and themes.

It’s also free. However, keep in mind that some features may require premium plugins.

WooCommerce vs EDD: Which Is Better?

MemberPress

MemberPress is a WordPress plugin designed specifically for creating and managing membership sites.

MemberPress is ideal for businesses offering subscription-based memberships, online courses, or exclusive content. It’s a great choice if you need to restrict access to certain parts of your website based on membership status.

Additional Options

If you don’t need a full shopping cart system on your site, other options are available.

WP Simple Pay is a straightforward Stripe payment gateway plugin for WordPress. It’s designed to be easy to use, even for those who aren’t technically inclined. While it doesn’t offer the same level of advanced features as the above eCommerce plugins, it’s a great option for simple transactions.

WP Simple Pay is best suited for small businesses or individuals who need a basic payment solution. It’s a good choice if you’re looking for a straightforward and affordable way to accept payments on your WordPress website.

Another option is WPForms, a popular form builder plugin for WordPress. It allows you to create various types of forms, including contact forms, survey forms, and payment forms.

It’s a great choice if you need to create custom forms for your WordPress website, whether it’s for collecting user information, processing payments, or conducting surveys.

Getting Started With WordPress

If you decide that WordPress is the best solution for your eCommerce needs, you can get started in no time. Feel free to use the following guides to get started!

Best WordPress Hosting for eCommerce Sites

How to Start an Online Store With WordPress (Best Way)

How to Sell Digital Content From WordPress

FAQs on Using WordPress for eCommerce

Let’s wrap up with some frequently asked questions about using WordPress to build or manage an eCommerce store.

Use EDD + WordPress for eCommerce

WordPress offers a powerful and flexible platform for selling products online. By following the tips and best practices outlined in this guide, you can successfully maintain a WordPress eCommerce website for a thriving online business.

Don’t have EDD yet? Get a license and start enhancing your online business in no time!

Grab an Easy Digital Downloads Pass

Want more ideas for getting your online business off the ground? Check out some of the best ways to drive eCommerce conversions!

P.S. Be sure to subscribe to our newsletter and follow us on Facebook or Twitter for more WordPress resources!

The post Using WordPress for eCommerce: Pros and Cons first appeared on Easy Digital Downloads.

If not, you should be!

In the dynamic world of online sales, data is king. Ecommerce reporting tools provide invaluable insights. They help you make informed decisions, optimize your strategies, and drive business growth.

As a top WordPress eCommerce plugin, Easy Digital Downloads simplifies and streamlines reporting.

In this article, I’ll cover:

What Are eCommerce Reports?

In a nutshell, eCommerce reports are comprehensive data summaries that provide insights into the performance and various aspects of an online store. They are essential tools for:

• Tracking key metrics
• Analyzing trends
• Making informed decisions
• Identifying areas for improvement
• Optimizing and growing your eCommerce business

The primary purpose of these reports is to gather and present data in a structured and meaningful way. This enables you to understand your store’s performance, customer behavior, product sales, marketing effectiveness, and inventory levels.

The Importance of eCommerce Reports

Ecommerce reporting provides quantifiable data points that help you move away from guesswork. You can find ways to reduce abandoned carts, drive engagement, and boost revenue.

Effective use of reports allows online sellers to:

• Track key performance indicators (KPIs). This could include revenue, conversion rates, and customer acquisition costs.
• Identify best-selling products and popular product categories to optimize inventory and marketing efforts.
• Analyze customer behavior, preferences, and purchasing patterns to improve customer experience. reduce abandoned carts, and increase retention rates.
• Check the effectiveness of marketing campaigns and advertising channels to optimize marketing spend.
• Manage inventory levels to minimize stockouts and overstocking.
• Detect and respond to emerging trends and market shifts.

Data-driven reports help online businesses make strategic decisions based on facts. This leads to increased sales, improved operational efficiency, and enhanced customer satisfaction.

Types of eCommerce Reports

Effective reporting encompasses a wide range of data points and metrics that provide valuable insights into various aspects of an online business. Here are some of the key types of eCommerce reports.

Sales Reports

Sales reports are among the most fundamental reports for any eCommerce business.

These reports provide an overview of your store’s revenue, sales volume, and performance over a specific period. Key sales report metrics include total sales, sales by product, sales by customer, sales trends, and revenue growth rates.

By analyzing sales, you can identify your top-selling products, track sales performance against targets, and make informed decisions about product pricing, promotions, and inventory management.

Customer Reports

Customer reports offer valuable insights into your customer base. They give you a better understanding of their behavior, preferences, and lifetime value.

These reports typically include metrics such as acquisition sources, retention rates, customer lifetime value (CLTV), and demographics.

By leveraging customer reports, you can optimize your marketing strategies, improve customer retention efforts, and identify opportunities for targeted promotions or personalized offerings.

Product Performance Reports

Product performance reports provide detailed analysis of how individual products or product categories perform within your eCommerce store.

These reports typically include metrics such as best-selling products, product views, product conversion rates, and product profitability.

By analyzing product performance reports, you can identify top performers, optimize product descriptions and pricing, and make informed decisions about product assortment and inventory management.

Marketing Reports

Marketing reports offer insights into the effectiveness of your marketing campaigns and advertising efforts. These reports typically include metrics such as:

• Traffic sources
• Conversion rate
• Cost per acquisition
• Return on investment (ROI)

Analyzing these reports helps optimize your marketing budget allocation. Use them to identify the most effective channels for reaching your target audience. Then you can make data-driven decisions to improve your overall marketing strategy.

Inventory Reports

Inventory reports are crucial for eCommerce businesses that sell physical products. They provide detailed information about stock levels, inventory turnover, and carrying costs. 

Monitoring inventory reports helps you ensure enough stock levels to meet customer demand. You can use them to identify slow-moving or obsolete products. They can also help optimize inventory management processes to reduce carrying costs.

EDD + WordPress eCommerce Reporting Tools

There is a wide range of platforms, tools, and services you can use to help track and monitor your business.

The best options depend on the type of business you have and the type of platform you’re using. For WordPress users selling digital products, you can’t go wrong with Easy Digital Downloads (EDD).

EDD provides built-in reports to help you gain valuable insights into your business. They’re user-friendly and accessible.

You can access and analyze essential metrics without complex third-party solutions. Plus, it integrates with Google Analytics via MonsterInsights and other WordPress plugins.

To access them, go to Downloads » Reports from your WordPress dashboard.

Here, you’ll find various pre-built reports and graphs for your eCommerce store.

One of the standout EDD features is its intuitive interface. With a few clicks, you can filter and customize the reports. Each report lets you view data for a certain period of time (Month to Date by default) and compare it to a past period.

Also, you can view and compare data for specific time periods and easily export your store data to CSV files.

Downloads

The Downloads tab is where you find an overview report for your products. Analyze the performance of your digital products, including:

• Most valuable downloads
• Average sales and earnings
• Top selling downloads
• Earnings By Taxonomy (Tags and Categories)

This information can guide your product development and pricing strategies.

Payment Gateways Report

Track the performance of your payment gateways with this report. You can view successful transactions, complete vs pretending and failed sales, and refunds.

The data shows the gateways used during specific time frames.

The data can also help identify ways to improve and optimize your checkout.

Customers

Gain insights into your customer base, including:

• New customers
• Average revenue per customer
• Average orders per customer
• Top 5 customers
• Most valuable customers

These reports help you identify opportunities for marketing campaigns and customer loyalty initiatives.

EDD also keeps a separate record for each customer. You can view and edit the record at any time, track CLTV and activity, link records to their user profiles, and more.

License Renewals and Upgrades

If you offer digital products such as software that requires licenses, EDD License Renewals and License Upgrade reports can help you track and monitor them. You can easily see how many renewals and upgrades you have over a given period and your earnings from each.

Revenue Breakdown

The Revenue Breakdown report is one of the newest reporting features added to Easy Digital Downloads. It helps you gain insights into your recurring revenue business with a detailed breakdown of new sales, renewals, and upgrades.

Subscriptions

This report offers a look into your subscription-based products and recurring revenue streams. This includes new and active subscriptions, cancellations, and renewal rates. The reports help you track key metrics. For example, you can monitor total revenue, churn rates, and customer retention.

Cross-sells and Upsells

Evaluate the performance of your cross-sells and upsell strategies, helping you optimize your product offerings and increase average order value.

Taxes

Under Taxes is a filterable report detailing the taxes your store has collected. This includes both Total Taxes Collected and Taxes collected by location.

You can filter this report by downloads, country or region, and timeframe.

File Downloads

If you’re using EDD, you likely sell digital products. The File Downloads report is where you can find data on the files customers download after making a purchase from your store.

You can easily view the number of file downloads, average per customer/order, and your most downloaded content. Further down, you can see your five most downloaded products.

Discounts

One of the advantages of using EDD as your eCommerce solution is that it comes with discount code management built-in. If you decide to use them, the Discounts reports shows how your discounts are used with your store.

That includes:

• Number of discounts used
• Discount ratio
• Customer savings (total amount in discounts used)
• Average discount amount
• Most popular discount
• Top file discounts

EDD Advanced Reports

Easy Digital Downloads’ Advanced Reports extension takes your store’s reporting capabilities to the next level.

Advanced Reports is a tool for creating detailed reports on earnings, taxes, and sales based on store activity.

Filter reports by payment status, date, products, and more. Export reports to CSV files or display widgets on the WordPress dashboard for quick access to frequently needed information.

You can also create custom reports.

Under the Advanced Reports tab, you can use the report selector in the top right corner of the screen to switch between the reports.

Clicking on the Manage Reports button displays all Advanced Reports you’ve created.

The report also presents the total amount for each series created, either as a currency or flat number.

When you view a report, you’ll see a graph summarizing the series and their associated values. There’s also a table offering more details for each value.

For more detailed guidance on using EDD reports, check out our reports documentation.

Best Practices for eCommerce Reporting

Implementing reports is just the first step in leveraging data for your online store’s success. To truly harness the power of these reports, it’s crucial to follow best practices for setting up, customizing, and regularly reviewing the data.

Setting Up and Customizing Reports

One size rarely fits all when it comes to reporting and eCommerce. Take the time to customize your reports to align with your specific business goals and key performance indicators (KPIs).

Determine which metrics are most relevant to your operations. For instance, this could include total revenue, conversion rates, and customer acquisition costs. 

Additionally, consider segmenting your reports. You can categorize them based on product categories, customer demographics, or marketing channels. This detailed approach provides deeper insights and enables more targeted optimization strategies.

As I mentioned, you can create custom reports with the EDD Advanced Reports extension.

Under Downloads » Reports » Advanced Reports, click on Create Your First Report (or Add Report).

You can add a title, date range, and whether to show it in your dashboard. You also have the option to create a report series. The latter is an excellent way to create more granular reports based on specific data. 

I also recommend pairing your EDD reports with other relevant eCommerce analytics reports. For instance, MonsterInsights lets you integrate your WordPress site with Google Analytics. Combining Google Analytics and other tracking tools can provide a more comprehensive view of your store performance.

Regular Review and Analysis

Effective reporting is an ongoing process — not a one-time task. Establish a consistent schedule for reviewing reports, whether it’s weekly, monthly, or quarterly. During these reviews, analyze the data and look for trends or opportunities for improvement.

Don’t just glance at the numbers; dig deeper to understand the “why” behind the data.

For instance, if you notice a spike in sales for a product, consider the potential causes. For example, could the increase be due to a successful eCommerce marketing campaign, seasonal demand, or a viral social media post?

Using Insights for Data-Driven Decisions

The true value of reports lies in the insights they provide and the actions you take based on those insights. Use the data to inform and guide your decision-making processes, from product development and pricing to eCommerce marketing campaigns.

Let’s say your reports reveal that a significant portion of your customer base is abandoning their carts during checkout. In that case, you may want to improve the checkout flow or offer other payment options to reduce friction.

Remember, data-driven decisions are not only more informed. They’re also more likely to yield measurable results and impact your bottom line.

These best practices equip you to unlock the full potential of reports, gain a competitive edge, and drive sustainable growth.

FAQs About eCommerce Reports

Let’s wrap up with some frequently asked questions.

Gain Insights With EDD eCommerce Reports

By leveraging the robust reporting offered by Easy Digital Downloads, you can gain invaluable insights into your store’s performance, customer behavior, and product trends. These essential eCommerce insights empower you to make data-driven decisions that can drive sales, optimize marketing efforts, and enhance the overall customer experience.

Don’t have Easy Digital Downloads yet? Get a premium license and start enhancing your online business in no time!

Grab an Easy Digital Downloads Pass

What’s next? Explore some of the best ways to increase eCommerce conversions!

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The post How to Leverage eCommerce Reports (WordPress Guide) first appeared on Easy Digital Downloads.

If not, you’re missing the chance to grab potential customers’ attention and drive conversions.

Smart tags personalize emails with information relevant to the recipients so that the messages resonate and drive higher engagement.

The best part is that they’re super easy to incorporate into your email marketing strategy!

In this article, I’ll cover:

What Are Smart Tags?

Smart tags are placeholders that can be inserted into your email templates.

Once the email is sent, the placeholder is replaced with content relevant to the recipient—a process known as dynamic text placement.

This isn’t to be confused with email tagging. Smart tagging is used for external email personalization and marketing. Email tagging is a labeling and categorizing system for internal email organization and tracking.

Smart or dynamic content adapts and changes in real time based on specific criteria—usually subscriber data. The purpose is to offer a more relevant experience to the user.

Why Use Smart Tags in Email Marketing?

Email personalization is incredibly important.

Personalizing emails with dynamic tags can lead to:

• Increased personalization. Tagging allows you to tailor your emails to each recipient, making them feel more relevant and valuable.
• Improved email segmentation. You can segment your email list based on specific criteria and send targeted messages that are more likely to convert.
• Enhanced customer engagement. Personalized emails can help you build stronger relationships with your customers and increase their loyalty.
• Better campaign tracking. Dynamic tagging can help you track the performance of your email campaigns and measure the impact of personalization.

Types of Smart Tags

While it’s commonly used in email marketing, dynamic smart tagging is not exclusive to emails. 

It can also be implemented across other channels like websites and social media. For instance, WordPress plugins like WPForms and OptinMonster let you add smart tags in website forms and on-site campaigns. 

There are a handful of commonly used smart tags in email marketing.

How to Implement Smart Tags in Emails

Each email service or marketing platform has its own unique set of features and capabilities. So the exact process of implementing smart tags in your email templates may vary.

Some may offer drag-and-drop interfaces or pre-designed templates that support smart tags. Others may require custom coding or more advanced technical knowledge.

Either way, the general process of implementing smart tags typically involves similar steps.

If you currently use Easy Digital Downloads or want to see the implementation of smart tags in action, feel free to jump to the Using Smart Tags in the EDD section.

1. Identify the Data

Determine the specific information you want to personalize your emails with. This could be the subscriber’s name, purchase history, location, or any other relevant data.

You can get customer information from your Customer Relationship Management (CRM) software, product recommendations from your e-commerce platform, or event details from your marketing calendar.

Establish a connection between your email platform and the data sources you’ve identified. This may involve configuring APIs, connecting through plugins, or manually importing data into your platform.

2. Create Smart Tags

The next step is to create and add smart tags. Many eCommerce and email marketing platforms provide a way to create custom smart tags.

This typically involves assigning a unique identifier to the data you want to use. For example, you might create a smart tag called [FirstName] to represent the subscriber’s first name.

3. Add Smart Tags in Emails

Once you’ve created your smart tags, insert them into your email content where you want the personalized information to appear. For instance, you might write, “Hi [FirstName], welcome to our store!”

4. Preview and Test Tags

Before sending your emails, preview them to ensure that the smart tags are working correctly. Send test emails to yourself or a small group to verify that the personalized information is being pulled correctly.

Once you’re satisfied with the results, deploy your email campaign and monitor its performance. Track metrics such as open rates, click-through rates, and conversions to gauge the effectiveness of your smart tag implementation.

Using Smart Tags in Easy Digital Downloads

As the #1 WordPress solution for digital selling, Easy Digital Downloads (EDD) makes adding and using smart tags in eCommerce emails a breeze.

In addition to a full shopping cart, secure payment gateways, and simple store setup and management, EDD comes with a ton of email management tools. This includes built-in marketing automation features as well as premium extensions and integrations.

By default, EDD offers a variety of pre-built email templates. For each, you can add smart tags such as:

To use smart tags in Easy Digital Downloads, go to Downloads » Emails from your WordPress dashboard.

Select the email template you want to edit. Within the email message template editor, click the Insert Tag button.

Browse the list and insert the desired tags into your email content.

You can add as many as you want. When you’re done, select Save.

Then click Preview or Send Test to see how the email will appear to your users!

Email Personalization Best Practices

There are some key email marketing strategies and tips you can use to help increase your chances of success.

• Keep it simple. While personalization is important, you don’t want to overdo it. Avoid using too many smart tags in a single email, as this can make your emails appear cluttered.
• Use a personalized subject line to increase your open rates.
• Segment your email list based on factors such as demographics, behavior, or purchase history. These targeted emails are more likely to be relevant and engaging.
• Leverage your platform’s features. Many email marketing platforms offer advanced features for using smart tags, such as conditional logic and dynamic content blocks. Take advantage of these features to create highly personalized emails.
• Use a consistent brand voice in all of your emails to create a strong and recognizable identity for your business.
• Test your emails before sending them to ensure that they display correctly on all devices. Also, A/B testing is a great way to determine which smart tags and personalization strategies are most effective.
• Track the results of your email campaigns to see what’s working and what’s not. Optimize and make adjustments accordingly.

Finally, remember that email personalization and marketing automation are ongoing efforts. Continuously refine your strategy over time to improve your results.

FAQs About Smart Tags in Email Marketing

Let’s wrap up with some frequently asked questions.

Use Smart Tags in Email Campaigns With EDD

By using smart tags effectively, you can create personalized email campaigns that drive higher engagement, conversions, and customer loyalty. So, what are you waiting for? Start using smart tags in your email marketing today!

Don’t have Easy Digital Downloads yet? Take your eCommerce email marketing to the next level and grab your pass today:

Grab an Easy Digital Downloads Pass

Want more email marketing tips to improve your eCommerce success? Check out how to leverage email marketing automation in EDD!

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The post How to Use Smart Tags in Email Marketing first appeared on Easy Digital Downloads.

Consumers crave honesty and authenticity from the brands they support. Transparency is essential for building credibility, reducing customer churn, and increasing sales.

Being honest about your products, pricing, and business practices can strengthen customer relationships. Plus, there are plenty of ways to go about it!

In this article, I’ll cover:

What Is eCommerce Transparency?

In a nutshell, eCommerce transparency is about being open and honest with your customers about every aspect of your business. This includes providing clear and accurate information about your products, pricing, shipping, returns, and customer service.

A transparent eCommerce business is like an open book. Customers can find the info they need, understand what they’re buying, and feel confident in their purchases.

It’s about creating a positive customer experience from start to finish. The purpose is to increase customer satisfaction and eCommerce retention.

Why Transparency in eCommerce Matters

There are several reasons why transparency should be a priority.

Transparency in eCommerce fosters a sense of trust between you and your customers. When customers know they can rely on you for accurate information, they are more likely to make repeat purchases, become loyal advocates, and share positive experiences.

For instance, research shows that 64% of women say the most important factor when making a purchase is the accuracy of product descriptions and photos.

Additionally, about 55% of shoppers agree that lack of product information and poor-quality descriptions create frustrating experiences.

Learning how to build trust in eCommerce with digital product transparency can:

• Enhance customer satisfaction
• Increase eCommerce customer loyalty
• Improve brand reputation
• Reduce customer churn by minimizing misunderstandings and disputes
• Boost Search Engine Optimization (SEO)

Prioritizing transparency helps create a competitive advantage and build a thriving online business.

How to Improve eCommerce Transparency

So how do you improve transparency? Below I’ll cover some of the best tips and strategies and examples of tools you can use to execute them.

Most of these solutions are geared toward WordPress and Easy Digital Downloads (EDD) users. While the specific tools may vary depending on your eCommerce solution, the overall tips still apply.

1. Be Clear and Upfront About Pricing

Clear and fair pricing is fundamental to building trust. Customers appreciate knowing exactly what they’re paying.

Avoid hiding fees or charges until the customer is about to complete the sale. This can lead to frustration and cart abandonment.

Outline the product price, and any taxes, shipping fees, or additional charges like credit card processing fees.

Clearly explain any discounts, promotions, or bundle deals, including the terms and conditions.

Easy Digital Downloads lets you prominently display product prices—including automated tax information and other pricing details—on your product and checkout pages.

You can also choose from a range of pricing options. For instance, the variable pricing feature lets you easily offer different prices for the same product based on various factors.

With Recurring Payments, you can set up tiered pricing for subscriptions and memberships. EDD also has a built-in discount code generator for running special offers and deals.

2. Provide Accurate and Detailed Product Descriptions

​​Customers rely on accurate and detailed product descriptions to make informed purchasing decisions.

To optimize your product descriptions and increase transparency, provide as much information as possible.

Highlight key features, benefits, and specifications of your product or service. Explain how they can solve specific pain points. Present this information in a concise and digestible way.

Include high-quality product images and demo videos to showcase the products in action. Aim to give shoppers a better understanding of their functionality.

To boost digital product transparency, I recommend the EDD Compare Products extension.

This is a great way to make the shopping experience easier. Customers can easily view and compare different products side-by-side.

3. Prioritize Data Privacy

Protecting customer data is one of the most important things you can do as an online seller.

Most U.S. consumers (more than 65%) agree that a company being transparent about using personal data would increase their trust.

Be open and honest about the data you use, how you use it, and how you protect it. Start by adding a privacy policy to your site. Adhere to data privacy regulations and comply with relevant laws like GDPR and CCPA.

Optimize your checkout page to only ask for necessary information from customers.

Use secure payment gateways like Stripe and PayPal to protect customer payment information.

Display trust signals and security badges on your site.

4. Collect and Display Product Reviews

Another simple way to build trust and increase transparency is to collect and display reviews.

Not only do the majority of online shoppers read customer reviews, but about 50% trust them as much as personal recommendations.

EDD Reviews makes it easy for customers to leave reviews and ratings for your products. Then you showcase them across your marketing materials and product pages.

Encourage reviews by sending out post-purchase emails asking for their feedback. Offer incentives such as discounts or loyalty points.

The EDD Reviews add-on lets you set up reviewer emails that include discounts.

Respond to reviews quickly and professionally. Show appreciation for positive feedback and address concerns in negative ones.

5. Be Clear About Shipping and Returns/Refunds

Shipping, delivery, and returns are a critical part of eCommerce. Nearly 80% of consumers name fast shipping and delivery as the most important factor influencing their purchasing decision.

If you sell physical products, of course, you want to be as quick as possible with shipping and delivery times. But it’s also crucial to manage customer expectations through clear and honest communication. This can help prevent unnecessary frustration.

Include shipping costs, estimated delivery times, and applicable restrictions or surcharges. Provide real-time tracking information so customers can check the status of their orders.

Easy Digital Downloads is mostly meant for selling digital products. But if you have a physical product or two you want to offer, the Simple Shipping add-on can help.

This extension lets you collect shipping info at checkout, set shipping rates, update payments as shipped, and more. You can also send shipping notifications with order and tracking details.

It’s also important to have a clear return and refund policy. Customers appreciate knowing what their options are if they’re unsatisfied with a product.

Place it where it’s easy to find and access, such as your site footer. Outline your return/refund process, eligibility criteria, and timeframes.

6. Offer Convenient Customer Service and Support

Customers appreciate businesses that are responsive and helpful. Knowing that you’ll be easy to reach can help build customer trust.

Start by offering multiple support channels, such as email, live chat, and phone support. The more options available, the easier it is for shoppers to select their preferred method.

I also recommend offering self-service options. Create a knowledge base with documentation and FAQs so customers can quickly find answers.

To add advanced search functionality to your store, use a plugin like SearchWP.

There are ways to streamline customer support—even if you’re a one-man show without a support team.

Automation tools are incredibly helpful. This includes help desk software, chatbot solutions like LiveChat and Tidio, and Customer Relationship Management (CRM) systems like HubSpot.

7. Make the Most of Purchase Receipts

Post-purchase emails and order confirmations can be an excellent opportunity to show transparency.

Easy Digital Downloads sends purchase receipt emails to customers. This includes a ‘thank you’ message, product name, and link to download the digital product.

Customers can also access the receipts from their account, which include the order number, status, etc.

But to improve transparency, EDD also lets you customize your emails. You can choose from a list of email smart tags that will personalize them and automatically include any details you think are necessary or helpful.

For instance, this could include:

• Pricing info (subtotal, tax, shipping and order fees, etc.)
• Payment method
• Receipt link
• Discount codes
• Shipping information
• Login link
• Review requests
• And more

In addition to the smart tags, you can modify the email template to include whatever messaging or content you wish. You can also create different variations for different products.

For instance, you could include helpful how-to guides on how to use a product, links to your return or refund policy, and more.

FAQs About eCommerce Transparency

Let’s wrap up with some frequently asked questions.

Enhance Transparency With EDD

By implementing the strategies outlined in this guide, you can enhance your customers’ experience, improve your brand reputation, and drive sales.

Remember, transparency is an ongoing process. Continuously evaluate your practices and seek feedback from your customers to identify areas for improvement.

Are you ready to take the next step and improve your eCommerce transparency? Grab an Easy Digital Downloads pass today and start building trust with your customers.

Grab an Easy Digital Downloads Pass

Want more eCommerce tips? Learn how to attract ready-to-buy consumers to your site!

P.S. Be sure to subscribe to our newsletter and follow us on Facebook or Twitter for more WordPress resources!

The post How to Improve eCommerce Transparency With Your Customers first appeared on Easy Digital Downloads.

Etsy has a big audience. But it charges a lot; listing fees, transaction fees, it adds up. Plus, it’s hard to make your shop unique.

With other platforms, you keep more money and build your brand. From my experience, this makes a big difference.

If you’re tired of Etsy fees and limitations, plenty of alternatives that offer more control, higher profits, and a wider reach.

Best Etsy Alternatives: Quick Summary

Why Consider Etsy Alternatives?

Etsy is undoubtedly one of the most popular marketplaces for online selling.

But its limitations can hinder your growth, including high fees, competition, and platform restrictions. Exploring Etsy alternatives can help unlock new opportunities, increase earnings, and build a stronger brand.

While Etsy has a vast customer base and a reputation for handmade and unique items, it’s essential to weigh the pros and cons before relying solely on the platform for your digital products.

It’s also a well-known and established marketplace, so it’s trusted by buyers. In my own experience using Etsy, getting started is relatively straightforward. However, it can also be a little overwhelming, especially if you’re new to online selling.

Cons of Etsy

While it’s a popular choice for selling digital products, it’s also largely geared toward sellers and buyers interested in crafts and handmade goods. Unlike some alternative solutions, Etsy isn’t meant specifically for selling digital goods. It’s just one of its offerings.

One of the biggest drawbacks of Etsy is its high fees which can impact your profits. This includes:

• One-time shop setup fee
• $0.20 listing fee
• 6.5 % transaction fee
• 3% + $0.25 payment processing fee
• 5% offsite ads fee

One of the biggest advantages of Etsy is its built-in audience. Etsy attracts a large customer base largely interested in creative and digital goods.

Some additional cons of Etsy include:

• Stiff competition: The saturated environment makes it challenging to stand out.
• Limited customization: You have minimal control over your shop’s appearance and functionality. Other than your storefront name and logo, there aren’t many ways to make your store stand out from others.
• Platform dependence: Relying solely on Etsy puts your business at risk of platform changes or policies that could negatively impact your sales.
• Customer data limitations: You have limited access to customer data, hindering your marketing efforts.

Given these factors, exploring Etsy alternatives can be a strategic move to expand your reach, increase profits, and build a sustainable online business.

Types of Etsy Alternative Platforms

When exploring options to sell your digital products, your decision will likely come down to two options: sell on a popular third-party marketplace or create your own website.

Online marketplaces like Etsy and Gumroad offer a ready-made audience and handle many of the technical aspects of selling. While they can be a good starting point, they often come with fees, limitations on customization, and high competition.  

On the other hand, building your own website using solutions like WordPress or Shopify provides complete control over your brand, products, and customer experience. Although this approach requires more upfront effort, it also offers long-term benefits such as higher profit margins, no platform fees, and the ability to build a loyal customer base.  

🔎 Learn more about online marketplaces vs. your own website.

Understanding your digital product(s) is crucial for choosing the right platform.

Each product type has a specific target audience, and your chosen platform should align with their preferences and buying habits. By carefully considering your product and your long-term goals, you can select the best platform to maximize your sales and profits.

Key Summary

• Build your own site (WordPress with Easy Digital Downloads or WooCommerce): More work upfront, but you’re in charge.
• Use a hosted platform (Shopify): Easy to start, but less control, monthly fees.
• Join a marketplace (Gumroad, Creative Market): Simple, but you pay for the audience.

6 Best Etsy Alternatives to Sell Digital Products

Now let’s explore some of the best Etsy alternatives to sell digital products. For this post, I’ve included both marketplaces and all-in-one platforms for creating your own website.

1. Easy Digital Downloads (EDD)

If you’re looking for the best Etsy alternative for selling digital products and want to create your own store, you can’t go wrong with Easy Digital Downloads (EDD).

Easy Digital Downloads is a powerful and flexible WordPress plugin. Unlike other eCommerce platforms that often focus on physical goods, EDD is tailored to the unique needs of digital product sellers.

Whether you’re offering eBooks, software, printables, or online courses, Easy Digital Downloads provides the tools and features to create a seamless shopping experience for your customers. You can use it to create an online store in WordPress within minutes.

EDD is renowned for its simplicity and efficiency. It’s built with speed and performance in mind, ensuring fast loading times and a smooth user experience. With a strong focus on core eCommerce functionalities, EDD eliminates unnecessary complexities, allowing you to concentrate on what truly matters: selling your digital products.

Easy Digital Downloads Key Benefits 🔑

• Unlimited digital products & transactions
• Full shopping cart system
• Secure payment gateways (Stripe, PayPal, Apple & Google Pay, etc.)
• No monthly fees & no listing fees
• One-time and recurring payments
• Software licensing
• Simple setup + Onboarding Wizard
• Powerful built-in reporting
• Discount code management
• Customizable design & product pages
• Optimized checkout page & forms
• Conversion & optimization tools
• Content upgrades, cross-sells, & upsells
• Multi-currency payment options

EDD Pricing & Fees 🏷

Easy Digital Downloads offers a flexible pricing structure to accommodate different business needs. The Core EDD plugin (Lite), is completely free and allows you to sell unlimited digital products.

Aside from the EDD plugin, the only things you need to create an online store are a WordPress hosting plan and a domain. You can find reliable and incredibly inexpensive options, like SiteGround’s Managed EDD hosting for as low as $2.99 per month.

To unlock advanced features, access premium add-ons, and eliminate payment processing fees, you can upgrade to a paid EDD Pro plan. 

There are four pricing tiers to choose from. 

• Personal: Best for small businesses and those just starting.
• Extended: Suitable for growing businesses with increasing sales.
• Professional: Ideal for established businesses with higher sales volumes.
• All Access: For high-volume sellers with extensive needs.

Upgrading to a paid plan can result in substantial savings over time, especially for businesses with high sales volumes.

🔎 Compare Easy Digital Downloads Free vs Paid plans.

Best For ✅

Easy Digital Downloads is an excellent alternative to Etsy for sellers who prioritize control, customization, and cost-efficiency. While Etsy offers a large audience, EDD empowers you to build your own brand and directly connect with your customers.

EDD is particularly well-suited for:

• Digital product creators who want to maintain full ownership of their customer data.
• Businesses seeking to reduce platform fees and maximize profits.
• Sellers who require advanced customization options for their online store.
• Those who value speed, performance, and a user-friendly platform.

2. WooCommerce

If you’re looking for an Etsy alternative that lets you sell physical and digital goods, WooCommerce is worth considering. With 7+ million active WordPress users, it has a large and highly engaged community.

One of my favorite things about WooCommerce is that there are so many relevant and helpful tutorials, extensions, and resources available. If there’s a specific feature or functionality you want to add, there’s probably a way to make it happen.

The biggest drawback of WooCommerce is that it’s primarily designed for physical products. While it’s possible to sell digital goods, that’s not the plugin’s main focus (like it is for Easy Digital Downloads). So if you don’t offer physical products, you may find many of its features and tools unnecessary.

WooCommerce Key Benefits 🔑

• Most popular WordPress eCommerce plugin
• Suitable for selling both digital and physical products
• Extensive customization options through themes and plugins
• Strong support and a vast ecosystem of extensions
• Compatible with numerous payment gateways
• Inventory management and shipping solutions
• Setup Wizard

Pricing & Fees 🏷

WooCommerce itself is free. But, as with EDD, you’ll need a WordPress domain name and hosting plan. Additional costs may include premium themes, plugins, and payment gateway fees. Costs can vary widely depending on which add-ons you need to install.

Best For ✅

WooCommerce is one of the best Etsy alternatives if you want to sell physical products alongside digital goods from your own site. It’s suitable for larger businesses with complex shipping, order management, and inventory needs. While it’s good for physical items, it can be a bit much if you only sell digital.

🔎 Learn more about WooCommerce vs Easy Digital Downloads.

3. Shopify

Shopify is a popular hosted eCommerce platform that offers a user-friendly interface and a wide range of features out of the box. While it operates on a paid subscription model, Shopify simplifies many aspects of managing an online store, making it an attractive option for businesses of all sizes.

One of the key advantages of Shopify is its ease of use. The platform is designed with non-technical users in mind, making it accessible to individuals and small business owners without extensive coding or web development knowledge.

On the other hand, because it’s a hosted platform, a downside to Shopify is that it may not offer as much control and customization options as you’d see with, say, WordPress solutions like EDD and WooCommerce.

Shopify Key Benefits 🔑

• Drag-and-drop website builder
• All-in-one platform (includes hosting, payment processing, and 190+ design templates)
• Option to create a site from a pre-built theme, from scratch, or using Shopify’s API
• Wholesale options
• Mobile optimization
• App store for additional features and functionalities

Pricing & Fees 🏷

Shopify operates on a subscription-based model with various pricing plans to suit different business needs. Monthly plans start at $39 per month. In addition to the monthly fee, you’ll typically pay transaction fees (~2.5 to 2.9% + 30¢ USD) unless you opt for the most expensive plan.

Best For ✅

Shopify is ideal for businesses looking for a hosted platform and prioritizes ease of use, design aesthetics, and a hands-off approach to store management. It’s also a solid option if you sell both in-person and online.

4. Gumroad

Gumroad is a popular platform specifically designed for selling digital products. It offers a simple setup process and focuses on a streamlined sales experience.

Sellers on Gumroad benefit from a comprehensive suite of features designed to enhance their product presentation and boost sales.

The platform offers flexible pricing options, allowing sellers to choose between one-time purchases, subscriptions, or pay-what-you-want models.

Gumroad Key Benefits 🔑

• Beginner-friendly store builder and customizer
• Focus on digital products niche
• Memberships and subscriptions
• Multi-currency payment options
• Discount codes
• License keys

Pricing & Fees 🏷

While Gumroad doesn’t have a monthly subscription, it charges a flat 10% fee on each sale. There are additional fees for certain features and payment methods, including credit card processing and PayPal fees.

It’s worth noting that Gumroad’s pricing increases over the last few years have led some Gumroad users to migrate to WordPress.

Best For ✅

Gumroad is a good option for creators and individuals who want to quickly get started selling digital products and prioritize simplicity over extensive customization and control. Due to the transaction fees, it may not be the best option if you’re a high-volume seller.

5. Sellfy

Sellfy is a dedicated Software-as-a-Service (SaaS) platform for selling digital products. It offers a user-friendly experience and a range of features for online sellers.

The Etsy alternative lets you easily create an online storefront and sell digital products, print-on-demand goods, and subscriptions. It also offers a handful of marketing tools and accessible support that makes it easy to use even for beginners.

Key Benefits 🔑

• Store builder with a user-friendly interface
• Customizer and multiple storefront themes
• Support for digital products, physical goods, video streaming, print-on-demand, and subscriptions
• Marketing tools (email and affiliate)
• Promo and discount codes
• Integration with Facebook, Twitter, and YouTube

Pricing & Fees 🏷

Sellfy offers several pricing plans with different features and fees. The platform charges a monthly subscription fee, with plans starting at $29 per month. While there’s no free version, it does offer a 14-day free trial.

Sellfy doesn’t charge transaction fees. However, users are responsible for payment processing fees, typically 2.9% + 30¢ (depending on the payment gateway).

Best For ✅

Sellfy is a good option for designers and creators selling print-on-demand products or subscriptions.

6. Creative Market

Creative Market is another online marketplace geared to designers and creatives. While primarily a marketplace for design assets, Creative Market also allows creators to sell their digital products directly.

It offers a wide range of products, including fonts, graphics, templates, themes, and more. Creative Market has built a strong community of designers and offers a curated selection of high-quality products. 

Key Benefits 🔑

• Caters to a specific niche market of designers and creatives
• Curated marketplace
• Strong community   
• Marketing tools  
• Multiple revenue streams

Pricing & Fees 🏷

Creative Market charges a 12% commission on each sale. There are no listing fees or subscription costs. Sellers can set their own prices for their products.

Best For ✅

Designers and creators who want to sell on a marketplace to a target audience instead of creating their own online store.

It’s particularly suitable for those offering high-quality design assets, such as fonts, graphics, and templates. While it doesn’t offer the same level of customization as building your own website, it provides a ready-made platform to reach a specific customer base. 

Additional Etsy Alternatives

While the platforms discussed above are popular choices, there are other options worth considering.

• SendOwl: Primarily focused on digital product delivery, SendOwl offers features like file hosting, customer management, and affiliate marketing. It’s suitable for those who need a robust delivery system.
• Squarespace: This is a popular website builder that offers eCommerce functionality, including the ability to sell digital products. Known for its stylish templates, it attracts users who prioritize design and aesthetics.
• Teachable: Designed for creating and selling online courses, Teachable offers features like course creation, student management, and marketing tools. It’s suitable for those offering educational or instructional content.
• Wix: A website builder with eCommerce capabilities, Wix allows you to create an online store and sell digital products. It’s suitable for those who prioritize design and ease of use.

Tips for Choosing the Best Etsy Alternatives

Selecting the best platform for selling your digital products requires careful consideration of several factors:

• Product type: Different platforms cater to specific types of digital products. Consider the nature of your products when making a choice.
• Budget: Evaluate the pricing plans and fees of each platform to determine which fits your budget.
• Technical expertise: Assess your technical skills to choose a platform that aligns with your comfort level.
• Desired features: Consider the specific features you need, such as payment options, marketing tools, and customization options.
• Scalability: Think about your future growth plans and choose a platform that can accommodate increased sales and product offerings.
• Target audience: Understand your customer base and select a platform that aligns with their preferences.
• Long-term goals: Consider your overall business objectives and how the platform fits into your long-term strategy.

By carefully evaluating these factors, you can choose the platform that best supports your digital product business.

Final Verdict: Best Etsy Alternative

After carefully evaluating various platforms, Easy Digital Downloads (EDD) emerges as the top choice for selling digital products. EDD’s laser focus on digital goods, combined with its user-friendly interface, powerful features, and cost-effectiveness, sets it apart from the competition.

By choosing EDD, you gain complete control over your online store, eliminate unnecessary fees, and optimize your sales process. Its integration with WordPress provides flexibility and scalability, allowing you to grow your business without limitations.  

Ready to take the leap? Get started with Easy Digital Downloads today and experience the difference.

• Try Easy Digital Downloads + WordPress for free
• Learn more about EDD Lite vs Pro
• Getting Started Guide

FAQS on Etsy Alternatives for Digital Products

Let’s wrap up with some frequently asked questions regarding Etsy alternatives for selling digital products online.

Use EDD to Sell Digital Products

Choosing the right platform to sell your digital products is crucial for your business’s success. By carefully considering your needs, budget, and target audience, you can select the ideal platform to maximize your sales and reach.

While an online marketplace can be a starting point, exploring Etsy alternatives like Easy Digital Downloads for creating your own site can unlock new opportunities and help you build a thriving online business.

Ready to make the switch from Etsy to Easy Digital Downloads? Grab your EDD pass and get started within minutes:

What’s next? Learn how to effectively market digital products to increase your online sales!

📣 P.S. Be sure to subscribe to our newsletter and follow us on Facebook or Twitter for more WordPress resources!

The post 6+ Best Etsy Alternatives for Selling Digital Products (2025) first appeared on Easy Digital Downloads.

Creating a digital product that you’re proud of is exciting. The real challenge is getting people to buy it.

If you’re new to eCommerce and don’t know anything about digital product marketing, don’t worry. While product promotion can be tricky, it doesn’t have to be.

You can use plenty of simple strategies and tools to market your products and set yourself up for success.

🔎 In this article, I’ll cover:

What Is Digital Product Marketing?

Digital product marketing is the process of promoting and selling digital products or services online.

Digital products encompass a wide range of offerings, including:

• Ebooks and digital publications
• Online courses and tutorials
• Software and applications
• Digital art, printables, templates, and stock photography
• Music and audio

Unlike physical products, digital goods are intangible, which require a different approach to reach and engage customers.

You need to focus on creating value and building trust with your audience.

Why Market Digital Products?

A well-executed marketing strategy can turn your digital product from a mere idea into a profitable venture.

Learning how to properly promote and market digital products can lead to:

• Increased sales and revenue: A solid digital marketing strategy can significantly boost your sales.
• Enhanced brand visibility: By promoting your digital products, you can increase brand awareness and recognition.
• Stronger customer relationships: Engaging with your target audience through marketing builds trust and loyalty.
• Competitive advantage: Differentiating your product through effective marketing can help you stand out in a crowded market.

Beyond that, using strategies to market digital products can build brand awareness, strengthen customer relationships, and increase customer engagement. By effectively marketing your digital downloads, you can position yourself as an authority in your niche.

How to Market Digital Products & Downloads

Now, let’s get down to the nitty-gritty. There are a handful of useful and powerful digital marketing strategies you can use to promote your products and increase sales online.

But before you begin actually creating and launching your marketing campaigns, it’s important to have a solid understanding of what your product is, who it’s intended for, and what your marketing strategy for digital products is going to be.

Let’s start by looking at some step-by-step guidance on building your strategy to market digital products. Then we’ll get into some specific tactics and tools that will help boost your success.

1. Identify Your Target Audience

Knowing your target audience is crucial for successful marketing. Create detailed buyer personas to understand their needs, preferences, and pain points. This information will guide your marketing efforts.

Creating Buyer Personas

A buyer persona is a fictional representation of your ideal customer. It helps you visualize and understand your target audience on a deeper level. To create effective buyer personas, consider the following factors.

Understanding Customer Needs & Preferences

Once you have a clear picture of your target audience, delve deeper into their needs and preferences. Conduct market research, surveys, and customer interviews to gather valuable insights. Analyze customer feedback and reviews to identify common pain points and desires.

By understanding your customers on a deeper level, you can create products and marketing messages that resonate with them. This knowledge will guide your product development, content creation, and promotional efforts.

2. Develop a Strong Value Proposition

What makes your digital product unique?

A compelling value proposition clearly communicates the benefits of your digital product and differentiates it from competitors. It should resonate with your target audience, addressing their specific needs and desires.

Key components of a strong value proposition include

• Customer problem: Clearly articulate the problem your product solves.
• Product solution: Explain how your product addresses the customer’s problem.
• Unique benefits: Highlight the unique advantages your product offers.
• Call to action (CTA): Encourage customers to take the next step.

To develop an effective value proposition, keep it as concise and clear as possible. Use simple language that is easy to understand.

In addition, continuously evaluate your value proposition and make adjustments as needed.

3. Build a Sales Funnel

A sales funnel is a structured process that guides potential customers from initial awareness to becoming paying customers. It involves a series of steps designed to nurture leads and convert them into buyers.

Similar to a digital marketing strategy, establishing a solid sales funnel requires you to understand your ideal customer, set clear goals, and choose the appropriate channels.

4. Use the Right Channels to Market Digital Products

Selecting the appropriate sales channels is crucial for reaching your target audience and maximizing sales.

Some important factors to consider:

• Target audience: Where do your customers spend their time online?
• Product type: Some platforms are better suited for specific types of digital products.
• Competition: Assess the level of competition on each platform.
• Fees and commissions: Compare the costs associated with each sales channel.
• Ease of use: Consider your technical expertise and the platform’s user-friendliness.

There are numerous channels to sell your digital products. The three main options are to use your own online store, a third-party marketplace like Etsy or Gumroad, or social media platforms.

While online marketplaces can help reach a vast audience, that also means higher competition. Plus, you have significantly less control over customization, pricing models, customer communications, etc.

I highly recommend using a direct sales channel and creating your own website. This offers you complete control over the customer experience and branding. It’s also incredibly easy.

WordPress and Easy Digital Downloads is the perfect solution for building an online store and selling digital products.

Easy Digital Downloads provides eCommerce features like payment processing, download management, and customer management.

Building a Multi-Channel Strategy

While focusing on one channel may seem tempting, a multi-channel approach can yield better results. By diversifying your sales channels, you can reach a wider audience and increase your chances of success.

For instance, in addition to your own website, you could incorporate social media sales channels as you go. Not only can they be effective tools for increasing sales, but they’re also prime avenues to use to grow your audience and promote digital products.

Important Considerations:

• Consistent branding: Maintain a cohesive brand image across all channels.
• Product information: Ensure product descriptions and images are accurate and consistent.
• Inventory management: Effectively manage product availability across different platforms.
• Customer support: Provide excellent customer service regardless of the sales channel.

By carefully considering these factors and implementing a well-rounded sales channel strategy, you can optimize your digital product marketing efforts and achieve your sales goals.

5. Establish a Pricing Strategy

Pricing your digital product can be challenging. Consider factors like production costs, competitor pricing, and perceived value. Experiment with different pricing strategies to find what works best for your product.

Some pricing tips to keep in mind:

• Experiment with different pricing models to find what works best.
• Offer discounts and promotions to attract customers with limited-time offers or bundle deals.
• Consider upselling and cross-selling to increase average order value.
• Use pricing psychology techniques to influence customer perception.
• Continuously monitor and make necessary adjustments.

Experimenting with different pricing strategies can help you find the optimal price point for your digital product. Easy Digital Downloads lets you implement a variety of pricing models. This includes tiered pricing and memberships, flat fees, etc.

6. Build a Pre-Launch Campaign

Generate excitement for your product launch with a pre-launch campaign. Build an email list, create social media buzz, and offer exclusive pre-order bonuses to create a strong foundation for your launch.

You can use a pre-launch campaign to:

• Build anticipation: Create excitement and curiosity about your product through teasers, sneak peeks, and countdown timers.
• Collect email addresses: Build your email list to nurture leads and inform potential customers about the launch.
• Offer incentives: Provide exclusive bonuses or early bird discounts to encourage sign-ups.
• Gather feedback: Collect valuable input from potential customers through surveys or beta testing.
• Leverage social media: Create engaging content and build a community around your product.

In the next sections, I’ll go into more detail on the specific tools you can use for marketing campaigns.

Effective Ways to Market Digital Products

To reach a wider audience and drive sales, you need to implement effective marketing strategies. These tactics will help you build brand awareness, generate leads, and convert customers.

Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is crucial for increasing your website’s visibility in search engine results.

Optimize your product pages, blog posts, and website content with relevant keywords to attract organic traffic.

Start by conducting keyword research to identify keywords related to your digital product and target audience. Tools like Semrush, Ahrefs, and Google Keyword Planner can help. 

I also highly recommend the AIOSEO plugin.

This WordPress tool helps with on-page optimization.

You can use it to optimize title tags and meta descriptions, as well as the optimization and readability of your pages and posts.

Content Marketing

Content marketing involves creating and distributing valuable content to attract and retain a clearly defined audience.

Sharing your expertise can help position you as an authority in your eCommerce niche. Popular types of content to market digital products to consider include:

• Blog posts: Share informative and engaging articles related to your product or industry.
• Ebooks and whitepapers: Create in-depth content to attract and nurture leads.
• Video content: Produce videos to demonstrate your product’s features and benefits.
• Social media content: Share valuable content on your social media channels.

I also recommend creating a dedicated landing page as part of your pre-launch campaign.

Using a page builder plugin like SeedProd to choose from pre-built templates, you can design a visually appealing landing page that clearly communicates the product’s benefits and encourages sign-ups.

Social Media Marketing

Social media platforms offer a powerful way to connect with your target audience, build relationships, and promote your digital products.

Select the social media channels where your target audience is most active. Then share engaging, relevant content and interact with your followers to help build and nurture your community.

I also recommend using a plugin like RafflePress to run online contests and giveaways.

In addition to promoting digital products, contests can help you reach a wider audience and boost engagement. 

Easy Digital Downloads Social Discounts add-on can help you motivate your customers to promote your products.

You can use this extension to reward users with special discounts when they share your products with their own followers. 

Email Marketing

Email marketing is another highly effective way to market digital products, nurture leads, and convert customers. 

Building an email list and sending targeted campaigns with valuable content, promotions, and updates can drive sales.

OptinMonster is the ideal solution for adding lead magnets and opt-ins to your WordPress site.

You can also integrate Easy Digital Downloads with popular email marketing platforms, including Mailchimp, GetResponse, Constant Contact, and more.

To help enhance the success of your email marketing campaigns, segment your audience based on interests, demographics, or behavior. Use eCommerce email automation to send timely and relevant messages to the right audience at the right time. 

Affiliate Marketing

Affiliate marketing is a performance-based marketing strategy in which you reward affiliates for each referral sent that results in a sale. It’s a cost-effective way to reach a wider audience and increase sales.

Affiliate marketing works by allowing online sellers to partner with individuals, influencers, or other businesses (known as affiliates). These affiliates promote your products or services through their own channels, such as websites, blogs, social media, or email marketing. When a customer makes a purchase through the affiliate’s unique referral link, they earn a commission.

Affiliate marketing offers several advantages, including:

• No upfront costs, affiliates are paid only when they generate results.
• Increased brand exposure through affiliates reaching new audiences.
• Targeted traffic by affiliates targeting specific demographics and interests.
• Flexibility in promoting products or services in various ways.

For WordPress and Easy Digital Downloads users, AffiliateWP is the ideal plugin to start an affiliate marketing program.

This user-friendly and feature-rich plugin makes it easy to manage affiliates, track referrals, and pay commissions. With AffiliateWP, you can quickly and easily set up an affiliate program to effectively promote and market digital products.

Partner with influencers or other businesses to promote your digital products. Offer attractive commissions to incentivize affiliates to recommend your products to their audience.

Paid Advertising

Paid advertising can help you reach a wider audience and drive traffic to your website. Consider the following options:

• Google Ads: Target potential customers with relevant search queries.
• Social media ads: Reach your target audience on platforms like Facebook, Instagram, and LinkedIn.
• Pay-per-click (PPC) advertising: Pay for each click on your ad.
• Display advertising: Showcase your ads on relevant websites.

By combining these marketing strategies, you can create a comprehensive approach to promoting your digital products and achieving your business goals.

Measuring & Analyzing Results

To improve your marketing efforts, it’s essential to track and analyze your results. By understanding how your campaigns are performing, you can make data-driven decisions to improve results.

Experiment with A/B testing to optimize your campaigns and make data-driven decisions.

To make tracking and monitoring key metrics easier, I recommend using the MonsterInsights plugin to integrate Google Analytics with your WordPress site and Easy Digital Downloads. 

The reports provide comprehensive website traffic data and user behavior insights. You can also utilize the built-in analytics tools of the social and email marketing platforms you’re using. 

FAQs About How to Market Digital Products

Let’s wrap up with some frequently asked questions about the best way to market digital products and downloads.

Promote + Market Digital Products With EDD

To successfully market digital products, you need a strategic approach that combines understanding your target audience, crafting a compelling value proposition, and implementing effective marketing strategies.

Don’t have Easy Digital Downloads yet? Grab your pass today and get started with a superior online selling experience in no time:

Ready to learn more ways to boost sales and conversions? Check out 9 ways to create a better eCommerce experience!

📣 P.S. Be sure to subscribe to our newsletter and follow us on Facebook or Twitter for more WordPress resources!

The post How to Effectively Market Digital Products to Increase Sales first appeared on Easy Digital Downloads.

Customers today have countless options. A positive experience can be the deciding factor in choosing your business over a competitor. So providing a seamless and enjoyable shopping journey is no longer a luxury—it’s a necessity.

Investing in eCommerce customer experience doesn’t just improve satisfaction. It drives sales, fosters loyalty, and builds a strong reputation.

🔎 In this article, I’ll cover:

What Is eCommerce Customer Experience?

The eCommerce customer experience (CX) is the journey a customer takes when interacting with your online business. It’s more than just buying a product; it’s about how you make your customers feel throughout the entire process.

From the moment they discover your brand or visit your website to long after they’ve made a purchase, every interaction—every touchpoint of the customer journey—shapes their overall impression.

3 Levels of Customer Experience

There are a few ways to categorize the phases of customer experience.

While the terms vary, the concept can generally be applied using three stages: pre-purchase, purchase, and post-purchase. You could also think of them as deciding, buying, and trying.

Carefully considering and optimizing each stage of the customer journey can significantly enhance overall customer satisfaction and loyalty.

Why the Customer Experience Matters

In today’s competitive online market, delivering exceptional experiences is crucial for standing out. A great customer experience builds trust, loyalty, and advocacy. It can turn one-time buyers into lifelong customers.

Customer experience is the backbone of any successful eCommerce business. It’s how your customers perceive your brand, and it directly impacts their decisions to buy, return, and recommend you to others.

Satisfied customers are more likely to make repeat purchases and spend more per transaction. Additionally, happy customers become brand advocates, sharing their positive experiences with friends and family, leading to organic growth. Customer loyalty is directly tied to experience.

Ultimately, customer experience shapes your brand’s reputation. Positive experiences lead to positive word-of-mouth, while negative ones can damage your brand image.

What Makes a Good Customer Experience?

So what makes a good eCommerce customer experience? It’s all about making customers feel valued, understood, and satisfied. It’s about exceeding expectations at every touchpoint.

A good customer experience means creating a seamless shopping journey that’s both enjoyable and efficient.

Some key components of a good eCommerce customer experience include:

• Simplicity: Easy navigation, clear product information, and a straightforward checkout process.
• Personalization: Tailored product recommendations, personalized marketing messages, and customized experiences.
• Speed: Fast loading times, quick checkout, and prompt customer support.
• Reliability: Consistent product quality, accurate order fulfillment, and dependable delivery.
• Trust: Security, transparency, and honest communication.

Let’s take a look at some simple strategies and tips you can use to incorporate these components into your own customer experience.

1. Choose a Reliable eCommerce Solution

When it comes to customer experience in eCommerce, it’s incredibly important that you’re building from a strong foundation. Making sure that you’re creating an online store on a secure, scalable, and powerful platform can significantly fuel your growth and success.

You can have a stunning website designed, but it won’t do you much good if it doesn’t perform and function as it should. That’s why I recommend starting with a quality hosting plan and eCommerce solution.

WordPress hosting

It’s important to have fast page speed and loading times, as well as a strong shopping cart system and eCommerce functionality.

Start by choosing a secure, reliable hosting provider that can guarantee optimal performance and response times. I recommend SiteGround Managed Hosting.

With a strong focus on speed, SiteGround utilizes advanced technologies and infrastructure to ensure lightning-fast loading times. Their servers are equipped with solid-state drives (SSDs), which significantly enhance data access speeds, reducing the time required to load your website’s content.

SiteGround Managed EDD hosting plans are ideal for online sellers. In addition to security features and guaranteed uptimes, they come with essential WordPress plugins and tools built in. This includes Easy Digital Downloads (EDD), the #1 WordPress plugin for selling digital goods… which brings me to the next part.

WordPress eCommerce Plugin

Easy Digital Downloads (EDD) is a powerful yet lightweight eCommerce solution designed specifically for selling digital products such as software, eBooks, music, and more.

It’s an ideal choice for entrepreneurs and small business owners who want to quickly and easily set up an online store to sell their digital goods.

EDD comes with a range of features that make it a great option for selling digital products. These features include:

• Easy setup: The beginner-friendly Setup Wizard will have your online store up and running in a matter of minutes.
• Lightweight and fast: Your customers will have a quick and positive shopping experience on your website.
• Secure: Use SSL encryption, file protection, and secure file storage to protect your customers’ data.
• Flexible: Customize EDD to meet your specific needs by adding your own branding, choosing from a variety of payment gateways (Stripe, PayPal, Apple Pay, Google Pay, etc.), and more.
• Extendable: Expand your site’s functionality with a variety of premium extensions and add-ons.

Another advantage of Easy Digital Downloads as your eCommerce solution is that it’s affordable. There are no monthly fees or hidden transaction fees. You can create your online store for free, and upgrade to an EDD Pro pass as needed.

🔎 Learn more about Easy Digital Downloads Free vs Paid

2. Focus on Design & UX

In addition to its speed and performance, your website design also influences your site’s user experience (UX). That’s why you want to be strategic about which WordPress eCommerce theme you use.

A modern theme ensures compatibility with the latest web design trends, providing a visually appealing and user-friendly browsing experience.

Incorporating intuitive menus can enhance the usability of your website. Clear and well-organized menus enable users to navigate effortlessly, quickly finding the desired information or content.

Once you’ve decided on your WordPress theme, you can expand its functionality with plugins. For instance, you could use the SearchWP plugin to add more sophisticated search functionality to your online store.

Mobile optimization is also important. By choosing a responsive theme, you can guarantee that your website seamlessly adapts to various screen sizes, ensuring optimal viewing across different devices like smartphones, tablets, and desktops.

Look for a WordPress theme designed for digital selling. Bonus points if you can find one for your specific eCommerce niche. For instance, Themedd and Vendd are two EDD themes designed for digital download storefronts.

3. Create & Optimize High-Quality Product Pages

Product pages are like virtual shop windows for your online store. They’re where potential customers gather information, consider product features, and ultimately decide whether or not to buy.

You want to make sure your product pages look their best and highlight the value of your products. That way, customers will be more likely to hit that “buy” button.

Being as clear as possible in your images and descriptions can help manage customer expectations.

Easy Digital Downloads lets you easily create stunning product pages that include descriptions, images, pricing information, etc. But, regardless of which eCommerce plugin you’re using, it’s important to take the time to craft clear and compelling product pages.

Product descriptions should showcase features, benefits, and how the product solves customer problems. Use simple, easy-to-understand language and avoid technical jargon.

High-quality images are just as important. Customers want to see what they’re buying, so provide multiple images from different angles. Professional-looking photos build trust and credibility.

You might also consider adding product demos to further showcase items. Incorporating interactive elements, such as zoom functionality, 360-degree views, or videos, allows customers to explore your products in more detail.

These interactive features enhance the user experience and provide a more immersive way for customers to engage with your products.

4. Offer a Quick, Seamless Checkout

A lengthy or complicated checkout process is a major cause of shopping cart abandonment, leading to lost sales and frustrated customers. Streamlining this crucial step is essential for turning casual browsers and shoppers into paying customers.

Simplify your checkout by reducing the number of steps involved. The fewer fields customers need to fill out, the better. Only ask for essential information and eliminate unnecessary distractions.

Offer a guest checkout option for those who don’t want to create an account. This allows customers to purchase without going through the registration process, making the checkout experience faster and more convenient.

Clearly display order totals, including taxes and shipping costs, to avoid surprises at the end. 

Offer multiple and popular payment methods like credit cards, digital wallets, and local payment options. This increases convenience and caters to a wider range of customers.

Integrate a reliable and user-friendly payment gateway like Stripe into your eCommerce platform. Stripe seamlessly handles payment processing, ensures security, and offers a range of features to enhance the checkout experience.

To customize your WordPress checkout form, Easy Digital Downloads lets you integrate the Checkout Fields Manager add-on for tons of options. You can add dozens of custom fields, including conditional logic, to create a more intuitive checkout page.

If your checkout has multiple steps, consider using a progress indicator. A progress bar shows customers where they are in the checkout process. This helps build trust and reduces uncertainty, making the checkout experience more transparent and reassuring.

Once a customer has completed a purchase from your website, they should receive an order confirmation with the order details. For instance, at Easy Digital Downloads, purchase receipts and confirmation emails are automatically sent:

You can customize these emails according to your business’s specific needs.

5. Provide Exceptional Customer Service & Support

Customer service and support are cornerstones of a positive customer experience. It’s your opportunity to build trust, loyalty, and advocacy. How you handle customer inquiries and issues directly impacts your brand reputation.

Offering multiple customer support channels ensures customers can reach you in their preferred way. Email, phone, and social media are common options.

Quick response times are also essential. Customers appreciate feeling heard and valued, so aim to respond promptly to inquiries and requests.

Self-Service Options

But I also highly recommend incorporating self-service options. I always appreciate it when I can visit a site and find an answer to my problem relatively quickly—rather than being put on hold or having to wait for an email reply.

Leveraging AI technology can streamline customer service operations. Implementing a knowledge base is a valuable self-service tool. It’s a great place to organize FAQs, which empowers customers to find answers to their questions independently, saving time and frustration for both parties.

To make setting up this kind of online help center, I recommend using a WordPress knowledge base plugin like Heroic KB.

It gives you everything you need to create and organize your online documentation and resources for customers to use directly on your WordPress site.

Additionally, AI tools like chatbots can handle routine inquiries, freeing up human agents to focus on more complex issues. They provide immediate support to customers who have questions or concerns. It’s a convenient and efficient way for customers to get help without having to wait on hold or send an email.

Choose automation tools that integrate seamlessly with your website and other customer service channels. Make sure your chat feature is prominently displayed on your website, and that it’s easy for customers to find and use.

6. Incorporate Personalization

Personalization is the key to creating a truly exceptional eCommerce customer experience. By tailoring your messages and recommendations to individual customers, you can build stronger relationships and drive sales.

By analyzing purchase history, browsing behavior, and customer preferences, you can suggest relevant items. For instance,

This personalization can take the form of customized product recommendations, tailored offers, and relevant content. For instance, the Recently Viewed Items EDD add-on can help increase sales by showing users products they’ve recently shown interest in on your site:

Tips for eCommerce Personalization

• Utilize email tags: Personalize email content using customer data like name, purchase history, and preferences. Easy Digital Downloads has a list of smart email tags you can incorporate while creating or customizing any email templates.
• Recommend products based on past purchases: Suggest complementary or related items to increase average order value. You can add the Recommended Products add-on to your digital store to display popular items shoppers may be interested in.
• Offer targeted discounts and special offers: Create exclusive promotions for specific customer segments.
• Leverage customer data: Use analytics to gain insights into customer behavior and preferences. I highly recommend using the MonsterInsights plugin to incorporate your WordPress site with Google Analytics.

By implementing these strategies, you can create a more engaging and personalized shopping experience that drives customer loyalty and satisfaction.

7. Reward Loyal Customers

Customer loyalty is another pillar of long-term business success. Retaining existing customers is often more cost-effective than acquiring new ones.

An effective customer retention strategy that can also improve eCommerce customer experiences is implementing effective loyalty programs and rewards.

Loyalty programs incentivize customers to return by offering rewards for their purchases. These rewards can range from discounts and free products to exclusive access and VIP treatment. By making customers feel valued and appreciated, you increase their likelihood of staying loyal to your brand.

With EDD Purchase Rewards, you can reward your loyal customers with special offers and discounts.

For instance, first-order discounts can attract new customers and encourage them to make additional purchases. By combining effective loyalty programs with exceptional customer service, you can create a strong foundation for long-term customer relationships.

8. Display Social Proof + Trust Signals

Trust is a critical factor in eCommerce, as customers are more likely to make purchases from businesses they trust. When they’re on your website, it’s important that they feel your brand and online store are reliable, secure, and trustworthy.

Social proof is a powerful way to build trust by showing potential customers that others have had positive experiences with your products or services. It’s the phenomenon of people being influenced by the actions or opinions of others.

There are many ways for WordPress users, Easy Digital Downloads users, and online sellers to display social proof and trust signals on their websites. Some effective tactics include:

• Displaying customer reviews and testimonials on product pages and checkout pages.
• Encouraging customers to leave reviews and testimonials by offering incentives such as discounts or coupons.
• Using social media to share customer reviews and testimonials.
• Partnering with influencers and bloggers to promote your products or services and share their positive experiences with their followers.
• Displaying trust signals such as security badges, payment processor logos, and privacy policies on your website.

To implement social proof on your WordPress site, I also recommend the TrustPulse plugin. This powerful tool lets you show real-time customer activity on your site.

9. Implement a Clear Refund Policy

A customer’s satisfaction with the purchase process extends beyond the point of sale. Offering a clear and easy return process can significantly enhance the customer experience. When customers feel confident that they can easily resolve any issues, they are more likely to trust your brand and make repeat purchases.

Implement a clear refund policy outlined in your terms and conditions. I also recommend adding it to your website footer so users can easily access it.

Be specific about the circumstances under which refunds will be granted, such as product defects or inaccurate descriptions. Use plain language to avoid confusion.

Additionally, offering multiple refund options, such as store credit or exchanges, can provide customers with more flexibility. Remember, a hassle-free return process can turn a potentially negative experience into a positive one, fostering customer loyalty.

Measuring eCommerce Customer Experience

Measuring customer experience is crucial for understanding how customers perceive your business. Key metrics include:

Collecting customer feedback is essential for understanding their needs and pain points. Implement various feedback channels, such as:

• Customer surveys: Gather detailed feedback through online surveys or questionnaires.
• Product reviews: Encourage customers to share their experiences with specific products.
• Social media monitoring: Track customer sentiment and mentions on social platforms.
• Email feedback: Request feedback after purchases or interactions.

Easy Digital Downloads offers tools to help you collect and display reviews. The Reviews extension allows customers to rate and review products, providing valuable insights. 

WordPress plugins like WPForms and UserFeedback are also excellent options for gathering feedback.

Additionally, integrating with email marketing platforms enables you to send targeted surveys and collect feedback. Analyzing customer data is essential for uncovering trends and patterns. 

Analytics tools make it easier to identify areas for improvement and make data-driven decisions. WordPress offers plugins like MonsterInsights for Google Analytics integration.

This lets you track website traffic and user behavior. By combining data collection, analysis, and action, you can create a customer-centric culture that drives long-term success.

FAQs on eCommerce Customer Experience

Let’s wrap up with some frequently asked questions.

Enhance the eCommerce Customer Experience

Creating an exceptional eCommerce customer experience is essential for driving sales, building loyalty, and fostering brand advocacy. By focusing on key areas like website design, product information, checkout process, customer service, personalization, and loyalty programs, you can elevate your online store and stand out from the competition

If you’re not already using Easy Digital Downloads, now is the perfect time to give it a try.

Want more ways to improve your eCommerce experience and boost sales? Check out the best ways to reduce shopping cart abandonment!

📣 P.S. Be sure to subscribe to our newsletter and follow us on Facebook or Twitter for more WordPress resources!

The post 9 Ways to Create a Better eCommerce Customer Experience first appeared on Easy Digital Downloads.

Online fraud is a silent thief. Chargebacks, disputes, and fraudulent transactions can cut into your profits and damage your reputation.

Research shows that—after processing and chargeback fees— merchants can wind up paying nearly 3x the cost of a disputed transaction!

The good news is that there are simple ways for you to minimize and avoid such issues, which I’ll walk you through.

🔎 In this article, I’ll cover:

What Are Early Fraud Warnings?

Early fraud warnings (EFWs) are proactive alerts issued by payment processors (like Stripe) when a transaction is flagged as potentially fraudulent.

The process generally looks like this:

• A cardholder disputes a charge with their issuing bank.
• The bank notifies the payment processor (Stripe).
• Stripe alerts the merchant (you).

These early fraud warnings happen before formal chargebacks are initiated. This gives you a crucial window of opportunity to look into the order and take action (i.e., process a refund) before the cardholder files a dispute.

Not all early fraud warnings from Stripe escalate to chargebacks. But they do signal a potential problem that requires attention.

Importance of Stripe Early Fraud Warnings

The impact of fraud on online businesses is staggering. Research estimates that chargeback fraud will cost merchants over $28 billion by 2026.

This highlights the importance of implementing robust fraud prevention measures. Acting early and quickly on early fraud alerts often lets you resolve the issue with the customer directly.

Stripe early fraud warnings can help:

• Prevent chargebacks & dispute fees. Addressing issues before they escalate into formal disputes can save you from costly fees and penalties.
• Maintain customer trust. Frequent chargebacks can damage your business’s reputation. Effectively managing early fraud warnings prevents unnecessary investigations. In turn, this reduces disruptions to legitimate customers. Plus, it shows a commitment to customer satisfaction and security, which builds trust.
• Protect your bottom line. Chargebacks and fraud can significantly impact your bottom line. Early fraud warnings allow you to prevent financial losses by identifying and resolving fraudulent transactions before they damage your revenue.

Stripe’s Early Fraud Warning System

Stripe is a popular and preferred global payment processor for many reasons. I appreciate how powerful yet versatile and user-friendly it is. I recommend the Stripe payment gateway to online sellers, including our Easy Digital Downloads users.

It’s also an excellent option if you’re new to the world of eCommerce.

Stripe automates, simplifies, and secures the eCommerce checkout process. In addition to letting you easily accept debit/credit cards and digital wallet payments, you can save customer payment details via Stripe Link for quick and safe transactions.

I could go on about its benefits. But for this post, let’s focus on how it can help safeguard against unnecessary disputes and chargebacks.

The Stripe Radar fraud prevention system helps protect your business from fraudulent transactions. It uses real-time monitoring and machine-learning algorithms to identify suspicious activity.

Stripe provides key information about the flagged transaction, like the reason for the warning. Plus, it integrates seamlessly with Easy Digital Downloads. So when an early fraud warning triggers in Stripe, you’re automatically notified via email.

How to Use Stripe Early Fraud Warnings

Stripe is compatible with most eCommerce platforms and plugins. But the configuration process can vary. This post focuses on Easy Digital Downloads (EDD) users.

Don’t have a digital store yet?

Use Easy Digital Downloads (EDD). EDD turns your WordPress site into a full featured store purpose-built for selling digital products like PDFs, graphics, eBooks, online courses, apps, or software.

Run your entire business from your WordPress dashboard! Learn more about creating an online store with WordPress.

Step 1. Install Easy Digital Downloads

If you’re an existing Easy Digital Downloads and Stripe user, go ahead and skip this step.

However, I encourage you to check that you’re using the most updated version of the EDD plugin. (EDD v3.3.0 and higher lets you configure those automatic fraud warning emails I mentioned.)

If an update is available, you can find it under Dashboard » Updates from your WordPress admin area.

The free Lite EDD plugin supports Stripe. However, upgrading to EDD Pro unlocks access to way more EDD tools and Stripe features. For example, a paid EDD pass eliminates the Stripe transaction fees you’d otherwise be responsible for.

🔎 New to Easy Digital Downloads? Feel free to use the following video and our EDD Quickstart guide for step-by-step guidance on getting started.

You can set Stripe as your default and active gateway under Downloads » Settings » Payments.

When you’re done, click Save Changes at the bottom of the screen.

Step 2. Connect Your Stripe Account

The next step is to create a Stripe account or connect your existing account to your EDD store.

To create a Stripe account, visit the Stripe website and follow the signup process. Once you have an account, connect it to your Easy Digital Downloads store.

Under Downloads » Settings » Payments, click on the Stripe tab followed by Connect with Stripe.

Follow the prompts to complete the process and configure the webhooks.

⚙️ This process is important; a specific webhook is needed to enable Stripe early fraud warning emails. If you’re a beginner and this part seems overwhelming, don’t worry. Our Stripe documentation has step-by-step guidance.

Save your settings changes when you’re done.

Step 3. Configure Stripe Radar & Fraud Prevention Settings

While I won’t go into it in this post, Stripe also lets you customize the Radar fraud prevention preferences and settings.

You can access the Radar tools from your Stripe dashboard (Payments » Radar).

From here, you can manage the rules and risk controls, allow/block lists, optimize reviews, etc. I recommend checking out the Stripe Docs to explore your options.

Step 4. Enable Emails for Stripe Early Fraud Warnings

As I mentioned, Easy Digital Downloads lets you enable email alerts that automatically notify you when Stripe early fraud warnings are detected.

From your WordPress dashboard, under Downloads » Emails, you’ll find a list of customizable emails, including Stripe Early Fraud Warning.

Hover over the name to Edit, Preview, or Send Test email.

In the last column (next to the padlock icon) is the Status toggle switch for enabling/disabling early fraud warnings from Stripe.

When you click Edit, there’s also the enable option at the top of the page.

Here, you can customize the email subject line and heading, ‘Send To‘ user, and body text and tags.

When you’re done, click Save in the top-right corner.

Preview it from your site’s front end to verify that it looks okay.

Finally, send a test email to ensure the subject line and other elements appear and function correctly.

Tips for Handling Stripe Early Fraud Warnings

When you receive an early fraud warning, it’s essential to follow best practices to protect your business. Below are some key tips to keep in mind.

• Review the order details: Carefully examine the order information, including shipping address, billing address, and customer behavior.
• Verify customer identity: Contact the customer to confirm the order and address any concerns.
• Check for red flags: Look for signs of fraudulent activity, such as unusual purchase patterns or suspicious order details.
• Document your investigation: Maintain detailed records of your interactions with the customer and any actions taken.

By following these steps, you can increase your chances of resolving the issue without incurring a chargeback.

FAQs About Early Fraud Warnings

Let’s wrap up with some frequently asked questions about early fraud warnings and fraud prevention.

Automate Stripe Early Fraud Warnings With EDD

Understanding and utilizing early fraud warnings in Stripe can significantly improve your online store’s security and protect your bottom line.

By following the steps outlined in this guide and implementing best practices, you can effectively manage potential fraud and build a stronger, more resilient business.

To automate fraud warning alerts and protect your online store with additional tools, consider grabbing an Easy Digital Downloads pass today:

Want to continue learning about eCommerce best practices? Check out our blog post on sending post-purchase emails!

📣 P.S. Be sure to subscribe to our newsletter and follow us on Facebook or Twitter for more WordPress resources!

The post How to Use Stripe Early Fraud Warnings to Protect Your Store first appeared on Easy Digital Downloads.

In today’s digital age, selling services online has become a lucrative and convenient way for businesses to reach a global audience and increase their revenue.

Whether you’re looking to grow an existing business or start a side hustle to earn money online, there are plenty of options at your disposal.

The key is figuring out which services to sell that are most likely to generate sustainable success.

🔎 In this article, I’ll cover:

Why Sell Services Online?

Have you ever considered selling your skills and expertise as services? If you’re a consultant, coach, freelancer, or have valuable knowledge to share, then offering and selling services online can be a fantastic way to reach a wider audience and turn your passion into profit.

Selling services online has become increasingly popular in recent years. With the rise of the internet, businesses of all sizes can now reach a global audience with their services and products.

Key benefits include:

• Low overhead costs: Unlike physical products and traditional brick-and-mortar retail, there are no physical storefronts, inventory, or shipping costs associated with selling services online.
• Global reach: The internet breaks down geographical barriers. Selling services online lets you reach a global audience, which can increase sales and profits, expanding your potential customer base far beyond your local area.
• 24/7 availability: Services can be purchased online via your eCommerce website at any time of day or night, which is convenient for customers.
• Easy to manage: The combination of WordPress and eCommerce plugins like Easy Digital Downloads (EDD) makes it easy to manage your online sales, process payments, and deliver digital downloads.
• Scalability: As your business grows, you can easily take on more clients without needing to invest in additional office space or equipment.

Where to Sell Services Online

To sell services online, you must choose an eCommerce platform.

WordPress is a user-friendly Content Management System (CMS) that powers over 43% of all websites on the internet. It provides a robust platform for creating and managing websites, including eCommerce stores.

WordPress is also easy to set up, even for beginners. You can create a beautiful website to showcase your services without any coding knowledge.

Because WordPress doesn’t come with eCommerce functionality built-in, you’ll need a plugin. Easy Digital Downloads (EDD) is the #1 WordPress eCommerce solution for digital selling:

EDD seamlessly integrates with WordPress, allowing you to sell services alongside digital products. Unlike other third-party platforms and online marketplaces, you have complete control over pricing, delivery methods, and customer management.

This combination is also cost-effective. Both WordPress and EDD offer free core versions, making it an affordable solution to launch your online business.

Easy Digital Downloads offers the Downloads As Services extension:

With this add-on, you can mark individual downloads or even entire categories as services on your website.

Best Services to Sell Online

Before you begin building your WordPress website or adding eCommerce functionality to an existing one to sell services, you need to decide what you’ll offer customers.

Let’s look at some of the best and most popular services to sell online, especially if you’re using WordPress + Easy Digital Downloads.

1. Consulting services

Consulting services provide advice and expertise to clients on a specific topic. These services are often sought by organizations looking to gain external insights, improve decision-making, and overcome challenges.

The consultant may conduct market research, assess competitor strategies, and provide recommendations for effective initiatives.

Overall, consulting services play a vital role in helping organizations navigate an increasingly competitive and complex business landscape. They provide valuable insights, strategies, and support, enabling clients to make informed decisions, drive growth, and achieve long-term success.

EDD allows you to sell consulting services online by creating a product page for each service. You can sell one-on-one sessions or packages of consultations. You can also use EDD to set up recurring payments for consulting services.

2. Freelancing

There are a variety of ways you can earn money through freelancing. You can choose a particular area of expertise. For instance, some popular examples of skills you can use for freelancing services include:

• Web design
• Writing
• Editing
• Marketing

Use EDD to sell project packages with different tiers of service. You can also offer downloadable proposals or project templates.

3. Educational services

Education is more than just schools and classrooms. They can also be for teaching professionals new skills and developing areas of expertise.

Online course providers offer convenient and flexible learning options, catering to various subjects and interests.

Integrating EDD with course delivery platforms, like LearnDash or LifterLMS, simplifies course management, automates content delivery, and provides valuable reporting and analytics capabilities.

Online events and webinars can also be monetized using EDD, allowing for live sessions and recorded content sales.

🔎 Learn more about how to sell digital courses with EDD.

4. Memberships & subscriptions

Membership subscriptions give customers access to exclusive content or services. Examples of membership subscriptions include online courses, fitness programs, and content streaming services.

EDD can be used to sell membership subscriptions. It integrates with popular membership plugins such as MemberPress and Restrict Content Pro, which can be used to manage member access to content and services.

5. Managed services

If you want to sell services online, another option is to offer ongoing managed services. For instance, this could include things such as website maintenance, social media management, or content creation for clients on a subscription basis.

With EDD, you can set up automatic recurring payments and manage client subscriptions with ease.

6. Digital downloads

While technically more of a product than a service, digital downloads offer an excellent way to generate passive income online.

Digital downloads have revolutionized the way we consume and distribute creative content. They allow artists, photographers, musicians, and other creators to sell their work directly to customers without the need for physical intermediaries like stores or distributors.

For example, a photographer might sell digital downloads of their photos, allowing customers to purchase high-resolution images that they can print or use online. Similarly, musicians might sell digital downloads of their music, enabling fans to listen to their songs on their preferred devices.

With EDD, you can create a product page for each digital download, complete with a description, price, and preview image.

You can also set up payment processing through popular gateways like PayPal and Stripe, and configure delivery options such as email delivery or direct download links.

FAQs About Services to Sell Online

Let’s wrap up with a few frequently asked questions regarding services to sell online and using Easy Digital Downloads to do so.

Sell Services Online With EDD

Selling services online can be a lucrative and rewarding business venture. Once you decide the best services to sell online, you only need to create an online platform to offer your services. With the combination of WordPress and Easy Digital Downloads (EDD), you can easily set up an online store and start selling services to customers around the world.

Don’t have Easy Digital Downloads yet? Grab a pass and get started in no time:

📣 P.S. Be sure to subscribe to our newsletter and follow us on Facebook or Twitter for more WordPress resources!

The post Best Services to Sell Online With WordPress first appeared on Easy Digital Downloads.

You should be.

Sending follow-up emails to customers after they’ve purchased from your store can improve customer loyalty and satisfaction and drive additional sales.

The key is understanding strategic tips and tools for implementing them into your email marketing strategy.

🔎 In this article, I’ll cover:

What Are Post-Purchase Emails?

Post-purchase emails are automated messages sent to customers after they’ve completed a purchase from your online store. They serve several purposes and benefit both you and your customers.

Post-purchase emails provide essential information like order confirmations, product details, and delivery estimates. They help keep customers informed about their purchases. Post-purchase emails also present opportunities for upsells and targeted offers.

Benefits of Post-Purchase Emails

There are many benefits to sending post-purchase emails to your eCommerce customers.

For instance, a Klaviyo benchmark report found that, although SMS and one-time email campaigns can be beneficial, timely and targeted automated workflows such as post-purchase emails can generate up to 30x more revenue per recipient!

Emailing customers post-purchase can help you:

Increase sales. Recommending related products and offering exclusive discounts and promotions could boost your average order value (AOV) and encourage repeat purchases. Strategic post-purchase email campaigns can be a significant driver of revenue growth.

Improve customer engagement. Regular communication helps keep your brand top-of-mind and fosters customer loyalty. These emails provide valuable touchpoints to engage with customers after their initial purchase.

Enhance brand awareness. These emails are an opportunity to showcase your brand personality, share your story, and build stronger customer relationships. A consistent brand voice and engaging content can leave a lasting impression.

Reduce customer support inquiries. Clear order confirmations, shipping updates, and helpful post-purchase content can minimize customer questions about their orders. This frees up your customer support team to focus on more complex issues.

Types of Post-Purchase Emails (+ Examples)

To get a better idea of how you could use post-purchase emails in your own marketing, let’s explore some successful post-purchase email examples and strategies.

Order Confirmations

Pretty simple. This is the first email a customer receives after placing an order. It should include the order details (order number, items purchased, total amount), estimated delivery date, etc. A clear and concise order confirmation email sets the tone for a smooth customer experience.

Shipping Updates

If you sell physical products, keeping customers informed about their shipment status is crucial. Sending timely updates with tracking information manages expectations and builds trust.

Welcome Series

For new customers, a welcome email series is a great way to introduce your brand, highlight your most popular products, and offer a discount code for their next purchase. This fosters a sense of community and encourages them to explore your store further.

Product Recommendations

Another way to use post-purchase emails is to promote similar products. Based on what a customer purchased, suggest complementary products or accessories they might be interested in. This personalized approach can lead to additional sales and encourage repeat business.

Feedback & Review Requests

Making sure customers are satisfied with their experience is important for retention rates. The easiest way to understand how your customers feel? Simply ask them.

Encourage customer feedback by politely requesting a product review. Positive reviews build trust and act as social proof for your store, influencing future buying decisions for other customers.

Upsells & Cross-Sells

Upselling and cross-selling suggest a more expensive version of the purchased product or related products. These emails should be carefully crafted to add value without being pushy. Instead, the focus should be on highlighting how the additional product can enhance their purchase or solve a related need.

Best Practices for Post-Purchase Emails

Regardless of which type of post-purchase email you’re sending, you want to make sure you’re strategically crafting them to be engaging and high-converting.

Below are some of the best practices and tips to optimize your post-purchase email campaigns and maximize their impact. Here are some key areas to focus on.

1. Personalize & Segment Your Emails

Email personalization tailors marketing messages to individual customers, rather than a general audience. A personalized experience adds a human element which can be both enticing and engaging.

It makes the email feel less robotic and more like a genuine conversation.

There are a few ways you can personalize post-purchase emails. One of the easiest is to use the customer’s name in the email subject line and body text.

For instance, at Easy Digital Downloads, we let users choose from a variety of smart email tags to help customize automated emails:

Another option is to tailor your emails to different customer segments based on purchase history, interests, or demographics.

For example, you could send targeted recommendations to customers who purchased a specific product category or offer exclusive discounts to high-value customers. Segmentation allows you to deliver more relevant and engaging content.

2. Optimize Your Subject Line

The subject line of a post-purchase email plays a significant role in determining whether it will be opened. A well-crafted subject line can grab the recipient’s attention, create a sense of urgency, and entice them to engage with the email’s content.

For best results, keep it short and sweet. Aim for 50 characters or less to maximize visibility in inboxes. People are bombarded with emails, so a concise subject line will grab their attention and entice them to open your message.

Use words like “limited time” or “exclusive offer” to encourage prompt action. Adding an emoji can also help grab attention and emphasize the subject.

Also, be sure to highlight the benefits. Clearly state what the email is about, whether it’s an order confirmation, shipping update, or special promotion. Let the customer know what value they’ll receive by opening your email.

3. Consider the Email Design

When crafting your follow-up emails, consider the email design. Use a clear and concise layout.

Nobody wants to read a giant block of text. Use visuals (like images and videos) and formatting (subheadings and bullet points) to make your emails visually appealing and easy to scan.

It’s also smart to maintain brand consistency. Use your brand colors, fonts, and logos to create a recognizable visual style. This consistency reinforces your brand identity and builds trust with your customers.

3. Include Clear Calls to Action (CTAs)

Tell customers exactly what you want them to do. Whether it’s visiting your website, leaving a review, or shopping for related products, use strong CTAs with clear instructions. Don’t leave your customers guessing the next step.

Place CTAs prominently. Position your CTAs above the fold (the visible part of the email without scrolling) to grab attention. Make sure your CTAs are easy to find and visually distinct from the rest of the email content.

Finally, use action-oriented verbs. Words like “Shop Now,” “Learn More,” or “Leave a Review” create a sense of urgency and encourage clicks. Strong verbs motivate customers to take the desired action.

4. Offer Value Beyond the Product

Provide helpful content related to the purchase, like care instructions, setup guides, or complementary recipes (if applicable). This demonstrates you care about their experience beyond just the sale.

Remember, the key is to create informative and engaging emails that add value to the customer experience and nurture a long-term relationship with your brand.

5. Ensure Mobile-Friendliness

Considering over 50% of emails are opened on mobile devices, a responsive email design is crucial for optimal user experience.

Ensure your emails display correctly and are easy to read on all screen sizes. Look for plugins that provide pre-built templates optimized for mobile viewing.

I also recommend testing your emails on mobile devices. Before sending, preview your emails on different smartphones and tablets to identify any formatting issues or responsiveness problems. Testing allows you to catch and fix any issues before they impact your customers’ experience.

Finally, keep your text concise and avoid large images. Prioritize short and impactful content. Use smaller image sizes to ensure fast loading times and avoid frustrating your mobile audience.

6. Track & Measure Success

Tracking and measuring the success of post-purchase email campaigns allows you to evaluate the effectiveness of campaigns, identify areas for improvement, and optimize your email marketing strategy for better results.

Monitor key metrics to gauge the effectiveness of your campaigns, such as:

• Open rates: The percentage of recipients who open your email.
• Click-through rates (CTRs): The percentage of people who click on a link in your email.
• Conversion rates: The percentage of people who take a desired action (e.g., make a purchase) after clicking a link in your email.
• Unsubscribe rates: The percentage of recipients who unsubscribe from your email list.

Analyze these metrics to understand what’s working and what needs improvement. Most email marketing platforms and EDD integrations will provide detailed analytics reports to help you track your email performance.

Use A/B testing to test different subject lines, email content, or CTAs to see what resonates best with your audience. A/B testing allows you to make data-driven decisions to optimize your email campaigns.

WordPress Tools for Post-Purchase Emails

The best WordPress tools for creating, optimizing, and managing post-purchase emails depend on which eCommerce solution you’re using.

As the leading WordPress plugin for selling digital products, Easy Digital Downloads (EDD) offers built-in functionality for creating and sending automated eCommerce emails.

By default, EDD sends two emails after a customer makes a purchase. The first is a purchase receipt/confirmation email.

The other (optional) email is to the store owner.

With Easy Digital Downloads, you can create and customize emails under Downloads » Settings » Emails:

In addition to the post-purchase receipt and other email templates, EDD provides a user-friendly editor and smart tags that allow you to personalize messages.

You can include greetings using the customer’s name, add your brand logo, and incorporate relevant information like order details and digital file download links.

You can also set up triggers and conditions to determine when the email is automatically sent. For instance, you can set an order confirmation email to trigger automatically after a purchase is completed. Explore the available options to define the specific conditions that activate each email template.

To enhance and expand your eCommerce email options, I recommend checking out the following EDD extensions:

• Per Product Emails
• Conditional Emails

Additional WordPress Email Tools

There are a handful of WordPress plugins that help with various aspects of email creation and management.

Still need to build your email list? OptinMonster is the best WordPress plugin for getting more email subscribers and adding conversion-optimization elements to your site.

There are a variety of email marketing services that make it easier to create, design, and automate email campaigns. Some popular options—which Easy Digital Downloads offers seamless integration with—include:

• MailChimp
• GetResponse
• Constant Contact
• ConvertKit

These tools offer features like email automation, list segmentation, and advanced reporting to help you create high-performing post-purchase email campaigns.

Finally, if you’re looking for better email deliverability, WP Mail SMTP and SendLayer are excellent options.

WP Mail SMTP is incredibly helpful if you run into issues with emails not sending, whether due to a server-related error or something else.

FAQs About Post-Purchase Emails

Let’s wrap up with some frequently asked questions.

Send eCommerce Emails With EDD

Post-purchase emails are a powerful tool for online businesses. They can help you confirm orders, build customer relationships, and drive additional sales.

By implementing these strategies, you can transform your post-purchase emails from simple order confirmations into valuable touchpoints that strengthen your brand and drive success for your online store.

Don’t have Easy Digital Downloads yet? Grab a pass today and elevate your online selling experience in no time:

Want more ways to use emails to automate your eCommerce workflow? Learn how to send license renewal reminder emails to subscribers!

📣 P.S. Be sure to subscribe to our newsletter and follow us on Facebook or Twitter for more WordPress resources!

The post Online Seller’s Guide to Post-Purchase Emails first appeared on Easy Digital Downloads.

These handy messages pop up directly on your subscibers’ screens, even when they’re not actively browsing your site.

By conveniently grabbing their attention and delivering relevant content and targeted offers, push notifications can boost engagement, drive traffic, and ultimately increase your sales.

🔎 In this article, I’ll cover:

What Are eCommerce Push Notifications?

Push notifications are permission-based messages delivered directly to your subscribers’ mobile or desktop devices, bypassing crowded inboxes and getting your message straight to the point.

Unlike emails, push notifications don’t require users to actively check their inboxes to see them. Push notification messages appear right on their screen, grabbing their attention at the perfect moment.

This can be incredibly powerful for reminding customers about forgotten items in their cart or enticing them back to your store with a special offer.

To receive push notifications from your eCommerce store, customers need to opt-in by subscribing.

This means they’re already interested in hearing from you, making them a highly engaged audience for your marketing messages.

Types of Push Notifications for eCommerce

There are different types of push notifications you can use based on your specific goals. For instance, many eCommerce push notification campaigns are used for marketing and promotion purposes, whereas transactional push notifications are meant for later stages of the customer’s buying journey. 

Web push notifications, also called ‘browser push notifications’, are delivered to users’ browsers via mobile or desktop devices, even when users are not actively using your website or app. Before they’re able to see them, they have to subscribe or ‘allow’ the notifications.

Similarly, mobile push notifications are sent (with permission) from a website directly to a user’s smartphone or tablet, regardless of the app they’re using. App push notifications come specifically from downloaded apps.

Push notifications are a great way to stay connected with your customers and showcase your offerings. Use them to send updates on new products, sales, and discounts, and promote your content.

Importance of eCommerce Push Notifications

In today’s competitive online marketplace, finding ways to stand out and connect with your customers is crucial. This is where eCommerce push notifications come in.

The 2023 State of Messaging Report and other studies conducted in recent years highlight key push notification eCommerce statistics that demonstrate their power. For instance:

• 2x as many users subscribe to push notifications than to newsletters
• Push notifications can increase daily traffic for businesses by 25%
• Using 2+ channels to communicate with customers leads to 63% better performance than using only one
• The highest-performing channel combination is email, SMS, and push notifications

Still need more compelling reasons to consider incorporating these notifications into your digital marketing strategy? It can lead to:

• Increased sales: Push notifications boast impressive click-through rates, and more clicks translate to more sales. 
• Improved customer engagement: High push notification delivery rates allow you to reach your audience directly on their devices, even when they’re not actively browsing your site. This helps keep your brand top-of-mind and fosters stronger relationships.
• Enhanced brand awareness: Regular notifications help solidify your brand presence in the competitive online marketplace. By consistently delivering valuable and relevant content through these convenient messages, you can increase brand recognition.
• Boost customer retention: Reconnect with past customers and encourage repeat purchases with targeted notifications. Win-back and personalized offers can help bring back inactive customers and remind them why they loved shopping at your store in the first place.

Examples of eCommerce Push Notifications

To get a better sense of how you can build a solid and targeted push notification strategy, let’s explore some examples of commonly used and successful types of eCommerce push notifications. 

Flash Sales & Promotions 

Create a sense of urgency and excitement with limited-time offers and discounts delivered straight to customers’ devices. Flash sales are a powerful tool to boost sales during slow periods or generate excitement around a new product launch. 

A notification with messaging like “Last chance for 50% OFF your plan!” leverages consumer psychology tactics such as scarcity and FOMO (Fear of Missing Out). This can be an effective way to encourage immediate action. 

Using notifications for your product promotions can be incredibly effective. In fact, research shows that promotions are the most desired type (34%) of push content. With 34%, promotions are the most desired content of push, based on users’ opinions. 

New Product Announcements

Generate excitement and buzz around fresh offerings in your online store with new product announcement notifications. This is a great way to showcase your latest offerings and drive traffic to your site.

A beauty brand you follow might send a notification like: “New arrivals! ✨ Our hottest summer makeup collection is here!” 

Abandoned Cart Recovery

Abandoned cart push notifications offer a gentle nudge to remind customers about forgotten items and encourage them to complete their purchases.

Cart abandonment recovery notifications allow you to reconnect with potential buyers by reminding them about the product they were interested in and offering additional information or a special incentive.

Win-Back Campaigns

Don’t let valuable customers slip away! Win-back promos allow you to re-engage inactive customers with personalized incentives to bring them back to your store. This could be a special discount code, a reminder about a product they viewed previously, or an offer for a free gift with purchase.

“We miss you: Get 15% off your next order!” This win-back campaign offers a discount incentive to re-engage a dormant customer and encourage them to return to the store.

How to Send eCommerce Push Notifications

While you can technically build your own push notification system from scratch, the reality is that it’s a complex and time-consuming process.

The easiest and most efficient way to create, send, and schedule push notifications for your WordPress site or Easy Digital Downloads store is through a dedicated service like PushEngage:

PushEngage is a user-friendly platform specifically designed to help businesses leverage the power of push notifications. We even use it here at Easy Digital Downloads for sending our own notifications!

In my personal experience using PushEngage to create, schedule, and send push notification messages, it’s incredibly easy to use and packed with useful features. The interface is super intuitive and straightforward, even for beginners.

If you have a WordPress site, PushEngage is the perfect solution.

Key Benefits of PushEngage

• Seamless integration with WordPress & eCommerce plugins like Easy Digital Downloads (EDD) & WooCommerce
• A variety of push notification templates & styles
• Drip campaigns & automated triggers (abandoned carts, product browses, etc.)
• Powerful segmentation tools to personalize notifications for customer groups
• A/B testing to optimize the performance of push notifications
• Price drop & inventory alerts
• Detailed analytics to track results

While using their platform is an option, you’re not required to leave your site to create and use the push notification functionality.

🔎 For a comprehensive step-by-step tutorial on using PushEngage, check out our guide on how to send push notifications from WordPress.

Tips for Effective Push Notifications

To maximize the success of your push notifications, it’s important to learn some best practices.

Below, I’ll cover some key tips and strategies for creating and implementing push notifications for your eCommerce site. 

1. Personalization is Key

Don’t blast generic messages to your entire audience. Studies have found that personalizing push notifications can improve reaction rates by a whopping 400%.

Segment your customer base and tailor your notifications based on past purchases, browsing behavior, and interests.

For example, a customer who has recently purchased a camera might be interested in a notification about a new lens, while a customer who has browsed athletic wear might respond well to a discount offer on running shoes.

The more personalized your notifications are, the more likely they are to resonate with your customers.

One of the reasons I enjoy using PushEngage is that it makes personalization a breeze. It lets you tailor notifications using geolocation, language, and time zones.

It also has an Attributes API that lets you customize notifications with the subscribers’ first names, addresses, hobbies, and other available data. There are also powerful segmentation options.

For instance, you can group users based on the page they subscribed from, the pages they’ve previously visited on your site, the type of device they’re using, etc.

2. Create a Sense of Urgency

People are busy, and sometimes they need a gentle nudge to take action. Use time-limited offers and discounts to encourage immediate action.

Scarcity tactics can be a powerful tool for driving sales and improving conversion rates. For example, you could use push notifications to offer a 10% discount for the next 24 hours or free shipping on orders placed within the next hour.

3. Keep It Short and Sweet

Screens are small, and attention spans are short. You only have a limited amount of space to work with. Keep your eCommerce push notification messages concise and clear.

Focus on the most important information and avoid overloading your customers with text. Aim for around 35 characters for the title and about 50 characters for the body of your message.

With PushEngage, you can preview how the push notification will appear in different browsers and devices as you create it:

It also provides recommended character counts and image sizes for each field.

4. Craft a Compelling Call to Action (CTA)

A call to action is crucial for many things in your website and marketing materials. When it comes to push notifications, effective and proper CTAs can increase conversions by more than 40%. 

Your CTA should be clear, concise, and easy to understand. Tell your customers exactly what you want them to do after reading your notification. Don’t leave them guessing.

Use strong action verbs like “Shop Now,” “View Product,” or “Learn More.” A few well-chosen words are more likely to be read and acted upon than a long, convoluted message.

As I mentioned, personalization is important. Tailor the CTA to each customer based on their browsing behavior and preferences. For example, a customer who has viewed a specific product could receive a notification with a CTA like “Buy Now” or “Add to Cart.”

Also, ensure that the CTA aligns with the content of the notification. If the notification is about a new product, the CTA should encourage customers to learn more or purchase it. If the notification is about a sale, the CTA should direct customers to the sale page.

5. Strategically Schedule the Notifications

Figuring out the best time to schedule push notifications for your specific audience can go a long way. Studies have shown that tailoring your notification send times can improve reaction rates by as much as 40%.

While research shows that, typically, the highest push reaction day of the week is Tuesday, there is no one-size-fits-all solution.

Use analytics tools and monitor engagement to see when your subscribers are most active online. In most cases, I recommend sending them during work hours.

PushEngage offers advanced notification scheduling features that allow you to optimize the delivery of your push messages for maximum impact. You can schedule notifications to be sent at specific times of day or week, ensuring that they reach your subscribers when they’re most likely to engage.

You can also set them as recurring.

To schedule a notification in PushEngage, you can use the platform’s built-in scheduler or integrate with the PushEngage WordPress plugin. With the scheduler, you can set the time and date you want your notification to be sent, and select the audience segments you want to target. 

6. Use Emojis

Emojis can add personality and grab attention in your push notifications. They’ve been shown to boost open rates by 20%! 🤯

However, it’s important to use them sparingly and strategically.

Too many emojis can come across as unprofessional or overwhelming. Stick to relevant emojis that complement your message and avoid using them excessively.

Emojis can be found on most smartphones and computers. You can also copy and paste them from Getemoji.com.

To pick the right emoji, consider the tone and message of your notification. Choose emojis that are relevant to your brand and audience.

7. A/B Test Different Variations

Don’t assume you know what will work best with your audience. A/B testing can improve open rates for push notifications by more than 50%.

Use PushEngage’s A/B testing feature to experiment with different variations of your notifications:

Test various headlines, visuals, and CTAs to see what drives the most clicks and conversions. This data-driven approach allows you to continuously optimize your push notifications for maximum effectiveness.

8. Focus on Value, Not Just Sales

The likely goal of your notifications is to increase revenue for your eCommerce business. But keep in mind that to drive sales, you need to provide your subscribers with content and offers that are both relevant and valuable.

Diversify your messages to incorporate different types of content and promotions. This could include product updates, blog post notifications, or early access to exclusive offers.

By providing value, you’ll build trust and loyalty with your customers, making them more receptive to your future marketing messages.

9. Track Your Results & Make Adjustments

Don’t set your push notifications and forget them! Regularly monitor your results in PushEngage’s analytics dashboard. See which notifications are performing well and which ones need improvement.

Use this data to make adjustments to your messages and optimize them for better performance over time.

By following these best practices, you can create high-performing push notifications that will grab your customers’ attention, drive sales, and grow your online business.

FAQs About eCommerce Push Notifications

Let’s wrap up with some frequently asked questions about push notifications for eCommerce.

Drive Sales With eCommerce Push Notifications

By incorporating these strategies and leveraging the power of PushEngage, you can create compelling push notifications that drive results for your Easy Digital Downloads store. Remember, the key is to be informative, provide value, and personalize your messages for maximum impact.

Don’t have an Easy Digital Downloads pass yet? Grab yours today and unlock the full potential of your online store!

Ready to keep learning about eCommerce success? Check out 8 digital product store features that customers love.

📣 P.S. Be sure to subscribe to our newsletter and follow us on Facebook or Twitter for more WordPress resources!

The post How to Use eCommerce Push Notifications to Increase Revenue first appeared on Easy Digital Downloads.

In addition to supporting multiple payment methods, letting your customers choose from various currencies can enhance their experience and boost your conversion rates.

Plus, with the right WordPress plugin, adding multi-currency functionality to your site is quick and easy.

🔎 In this article, I’ll cover:

What Are Multi-Currency Payments?

Multi-currency payment methods allow your online store to display prices and accept payments in multiple currencies. Popular examples include:

Local currency refers to the primary currency used in a specific geographical location. It’s the currency most often accepted by businesses and individuals within that region.

Multi-currency options on a checkout page mean customers can see product prices and pay in their familiar currency. This helps cut confusion, expand global reach, and simplify the buying process.

Why Offer Multi-Currency Payment Options?

In our digital-forward world, offering multi-currency payment options in your eCommerce store can be a game-changer. Here’s why:

• Increased sales. By allowing customers to pay in their preferred currency, you cut the friction. For instance, there’s no longer the hassle of mental calculations and currency conversion fees. It gives you a competitive advantage that could boost your sales.
• Enhanced customer experience. A seamless multi-currency experience fosters trust. It also makes your products more accessible to international buyers. This improved user experience can lead to better engagement and SEO metrics.
• Global reach. Ready to grow your market beyond geographical barriers? Tap into a vast pool of potential customers worldwide.

Allowing multi-currency options on your website isn’t without its challenges. It’s important to track currency changes and exchange rate updates. You also need to follow international tax regulations. But the right WordPress multi-currency plugin can simplify all this for you.

How Multi-Currency Payment Processing Works

Multi-currency payment processing is a win-win. Here’s a breakdown of the key steps:

• The customer visits your site and sees product prices displayed in their local currency.
• They proceed to checkout and confirm the purchase in their preferred currency.
• Your multi-currency plugin retrieves real-time exchange rates and converts the product price from the customer’s chosen currency to your store’s payout currency based on the retrieved exchange rate.
• The customer makes the payment through your chosen payment gateway.
• The payment gateway handles the transaction.
• You receive the final payment amount in your chosen payout currency, minus any transaction fees or currency exchange rates associated with the payment gateway.

Multi-currency payment options offer a smooth experience for both you and your international customers. They pay in their familiar currency without worrying about conversions. Meanwhile, you receive the payment in your preferred currency. This translates to easier accounting and business management.

Popular Multi-Currency Payment Plugins

You’ll need a plugin to incorporate multi-currency payment options into your WordPress site. The best option depends on a handful of factors. For example, the type of products you’re selling and which eCommerce plugin you’re using.

If you only sell physical products, you likely use the WooCommerce plugin. Several WooCommerce extensions and add-ons are available to add multi-currency support, including:

• YITH Multi-Currency Switcher for WooCommerce stores: Enables multi-currency WooCommerce payment options.
• CURCY (Multi Currency for WooCommerce): Free plugin with an optional pro version that lets customers pay for WooCommerce products in local currencies.
• WPML: For adding multilingual and multi-currency functionality to WooCommerce stores and WordPress sites.

WP Simple Pay is another popular and reliable option if you don’t need a full shopping cart system. This Stripe payment plugin offers multi-currency support alongside other payment gateway integrations.

EDD Multi Currency

If you currently or plan to sell digital products, Easy Digital Downloads (EDD) is the ideal option:

EDD is a powerful platform for selling digital downloads ( eBooks, software, music, etc.). EDD Multi Currency is the perfect add-on for adding multi-currency options to your WordPress store:

It supports over 200 currencies and lets you control the exchange rates. You can auto-update the exchange rates and convert prices from USD to the customer’s location/country currency. Or you can manually set the exchange rate yourself.

How to Set Up Multi-Currency Payment Options

Ready to add multi-currency options to your WordPress site? In this step-by-step tutorial, I’ll show you how to add and configure multi-currency options using Easy Digital Downloads.

Step 1. Install & Activate Easy Digital Downloads

If you haven’t already, the first step is to install and activate the Easy Digital Downloads plugin:

There is a free version. However, you’ll need to upgrade to an EDD Pro pass to unlock access to the Multi Currency extension.

Refer to the video below for guidance on installing and setting up your EDD store:

As part of your initial setup process, you’ll select your primary currency and choose and configure your payment gateway. I recommend Stripe, though PayPal and other payment gateways are also available.

Step 2. Install the EDD Multi Currency Extension

Once you have your EDD store up and running, you’ll need to add the Multi Currency extension. To do so, go to Downloads » Extensions from your WordPress dashboard:

Locate the Multi Currency addon, then select Install:

The extension activates automatically.

Step 3. Set Your General Currency Settings

Next, you’ll configure your primary, default currency settings. Go to Downloads » Settings » General » Currency:

Here, you can choose your primary currency (like USD) as well as the Currency Position. The latter is for whether you want the currency symbol to appear before or after the price.

You can also configure the Thousand Separator and Decimal Separator:

These options define the format for displaying numbers (e.g., commas for thousands separation). When you’re done, select the Save Changes button.

Step 4. Configure the Multi Currency Payment Settings

Next, navigate to Downloads » Settings » Payments » Multi Currency:

There are a handful of settings under this tab. The first step to tackle is obtaining an API key for the Exchange Rates provider (EDD uses Open Exchange Rates API by default).

Obtain API Key

Visit openexchangerates.org and create an account. Then go to Dashboard » App IDs, enter a name for the key (such as your store name), and select Generate New App ID:

Next, copy the key, return to your EDD Multi Currency settings screen, and paste the ID in the Open Exchange Rates API Key field:

You can also set the Update Frequency to once hourly, once daily, twice daily, or once weekly.

Save your changes. Now you can begin adding currencies.

Go to the Add New Currency section. From the Currency drop-down menu, select the currency to add and your preferred payment gateway(s):